Ji-Hun Lee ¹, Han-Na Kim ²

Affiliations
1 Content Development, T&T GOOD TERMS Co., Ltd, KR
2 Department of Public Administration, Kangnam University, KR

Abstract

This study aimed to investigate the effect of film content development on the psychological and behavioral characteristics of the audience and box office. The study also attempted to offer suggestions for the box office success of film companies that produce real event-based films by presenting the characteristics of content development that affect box office success. The implications of this study are as follows: First, when producing films, current affairs programs or information media need to be used to help audience recognize the real events and the important parts of the events should be visually expressed. Second, films should be produced and expressed in such a way that the audience understands the background of the films as much as possible and that the situations of the past is accepted in terms of the present. Third, films should encompass the time setting, fun point and specific situation about which the audience can share with their reference groups. Fourth, the contents of the events and information on films should be easily recognized, and an environment for movie-watching needs to be created to increase the movie-going activities.

Keywords

Box Office, Film Content Development, Psychological and Behavioral Characteristics of the Audience, Real Event-based Film.

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