Kyoung-Soo Kang ¹, Hyung-Gon Kim ², Hee-Seung Lee ²

Affiliations
1 Department of Marketing Communication, Kansai Gaidai University, JP
2 Department of Journalism & Communication, Tongmyong University, Korea

Abstract

Objectives: To examine the differences in the perceptions of various stakeholders regarding the media rating criteria. More specifically, this study examined the perceptions of general viewers, parent viewers, film experts, and media rating committee members. Methods/Statistical Analysis: This study used the Analytic Hierarchy Process (AHP) to identify the relative importance and priorities scales that each group applies to the classification standard. Findings: The results indicated that the general viewers and parent viewers are generally more concerned with the influence of visual media on teenagers while film experts and committee members are more concerned with the expressions of visual media. Such differences of perceptions demonstrated by different stakeholders must be considered when restructuring the media rating system in the future to enhance objectivity and reliability of the criteria. Application/Improvements: The results of this study are believed to be useful for developing appropriate measures regarding the media rating system in the future. *

Keywords

AHP, Korea Media Rating Board, Media, Media Rrating Criteria, Teenager Protection.

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Seong-Won Kim ¹, Hee-Seung Lee ², Hyung-Gon Kim ², Dong-Sik Hong ³

Affiliations
1 Creativity and Personality Laboratory of Tongmyong University, KR
2 Department of Journalism and Communication, Tongmyong University, KR
3 Department of Visual Communication Design, Pukyong National University, KR

Abstract

Background/Objectives: Media education is considered essential in terms of fostering abilities to utilize information and to express creatively, which are demanded for individuals to excel in the increasingly media-intensive 21st century. Methods/Statistical Analysis: This study first examines the reasons why media education is necessary and reviews the current media education programs that are conducted in Korea. Then it suggests a model of a media education program for teenagers that can be implemented by the Korea Media Rating Board. Findings: The present study examines the measures to implement an effective media education program. To this end, the suggested model encompasses the essential contents of media education as well as information regarding the Korea Media Rating Board. In other words, the suggested model complies with the founding mission of the Korea Media Rating Board and the objectives of its core projects, but also provides useful lessons regarding the Korea's media rating system and trains teenagers with appropriate media ethics. Meanwhile, this study has limitations due to the need to distinguish the model from existing media education programs conducted in other organizations and the nature of the Korea Media Rating Board. Application/Improvements: The program proposed will contribute to changing the perceptions about the need for media education in public education and to broadening the spectrum of media education in Korea.

Keywords

Korea Media Rating Board, Media, Media Education, Teenager Protection, Visual Media.

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