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Arularasan, A. N.
- A Study on Influential Evaluation of Information Hubs in Social Networks
Authors
1 Department of Computer Science and Engineering, Vel Tech University, Chennai - 62, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 2 (2016), Pagination:Abstract
Objectives: The objective of the work is to identify the most influential nodes and to classify the information hubs in the social network in promoting the viral marketing. Methods: N-gram model classification approach is used for categorizing the information hubs of different domains. Findings: The proposed method aims at estimating influence of each user in the network and categorizes the information hubs by using domain based classification to advertise a product in a social network. Applications/Improvements: The work can further be extended to slice the longer string into N characters to measure the similarity value depending on the set of characters between words and relationship among them.