A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sheikh, Wasim
- A Study of the Emerging Trends in Indian Residential Real Estate Structure in Bangalore
Authors
1 Alliance University, Karnataka, IN
2 Alliance School of Business, Karnataka, IN
Source
International Journal of Marketing and Business Communication, Vol 6, No 1 (2017), Pagination: 37-42Abstract
The present study examines emerging preferences of residential buyers in Bangalore's housing market. The buyer preferences are studied mainly to understand the housing structure coupled with facilities as offered by developers and desired by the customers. The study to large extent will help developers in Bangalore to create the right product offer for interested buyers and they should be able to increase their sales and revenues by offering the same. Most of the information available in real estate sector is about the preferred market, destination location or developer in particular market but the information on amenities and facilities desired by customers to make it convenient for them to stay, are not adequately available. The taste of customers is changing with their increased disposable income, fast-paced life and impact of self-service technology that has made some characteristics in housing projects less important and developed some innovative characteristics. This study brings out these preferences.
The variables covered in the study are type of housing prospective customers want to purchase, size of house/apartment they are looking for, size of the property, their budget, possession date, primary criterion to meet while purchasing the residential property, vaastu, puja room and servant room preferences, preference in style of kitchen, balcony usage purpose, flooring preference, window preference, amenities preference, maintenance payment preference, views on residential properties being sold online, preference in smart homes and green buildings, and last but not the least, perceptions of top developers in Bangalore.
The study also examines associations between some of the variables above, including gender and age differences in primary purchase criterion, preference for vaastu, puja room, and servant room, and preference for smart homes with green buildings, and so on.
Keywords
Buyers’ Preferences, Residential Housing Market, Housing Market Segment.References
- Bandopadhyay, A., & Saha, A. (2011). Distinctive demand and risk characteristics of residential housing loan market in India. Journal of Economic Studies, 38(6), 703-724.
- Bangalore Residential Market: Slow but Steady Growth in Sales Volume and Prices. (2013, February). Retrieved November, 2015, from http://icra.in/Files/ticker/Teaser_Bangalore Residential Market_25Feb13.pdf
- ICRA Research Services (2013), Bangalore Residential Market: Slow but Steady Growth in Sales Volume and Prices.
- Basu, S. (2014). Study of emerging trends in Indian residential real estate market with reference to Pune. Abhinav - National Monthly Refereed Journal of Research in Commerce & Management, 3(6), 70-83.
- Consolidated Construction Consortium Ltd. (2011). Market study report and analysis. Chennai.
- Doloi, H., Sawhney, A., Iyer, K. C., & Rentala, S. (2012). Analysing factors affecting delays in Indian construction projects. Indian Journal of Project Management, 30(4), 479.
- India Real Estate Report Q3. (2014). Business Monitor International, 1-84.
- Subramanyan, H., Sawant, P. H., & Bhatt, V. (2012). Construction project risk assessment: Development of model based on investigation of opinion of construction project experts from India. Journal of Construction Engineering and Management, 138(3), 409-421.
- Hooker, L. J. (2014). Residential real estate market Bangalore. Mid-Year Report.
- MacDonald, D. (2011). Solutions to Faulty Construction in India. Retrieved January, 2015 from www.thinkchangeindia.org.
- Mulky, A. G. (2014). Shodh - Market research for economy housing. Indian Institute of Management Bangalore, 1-13.
- Richards, R. (1939). The outlook for the residential real estate market. The Journal of Land & Public Utility Economics, 15(4), 397-403. doi:1. Retrieved from http://www.jstor.org/stable/3158725 doi:1
- Singh, V. (2009). Prospects and Problems of Real Estate in India. International Research Journal of Finance and Economics, 24, p.254. Euro Journals Publishing, Inc.
- www.ibef.org/industry/real-estate-india.aspx
- www.nhb.org.in/Publications/trends.php
- Trends in Residential Market in Bangalore, India
Authors
1 Alliance University, Bengaluru, Karnataka, IN
2 Acharya Bangalore Business School, Bengaluru, Karnataka, IN
Source
PRIMA: Practices and Research in Marketing, Vol 8, No 1 (2017), Pagination: 1-9Abstract
This study provides an insight into residential buyers’ preferences in the current housing market of Bangalore. By analysing these buyer preferences, developers in Bangalore will know what the current trends in the market are and they can increase their sales and revenues by offering the same.Some of the areas covered in the study are the buyers’ preference of locations to reside in Bangalore, the type of housing they want to purchase, the size of house/apartment they are looking for, the size of the property, their budget, their possession date and the builder.
The study also examines relations between some of the variables above, including whether buyers’ budget is related to purchase type, whether purchase type is related with number of rooms, and whether buyers’ budget is related with possession date.
Keywords
Residential Housing Market, Developers, Market Trends.References
- Bandopadhyay, A., & Saha, A. (2011). Distinctive demand and risk characteristics of residential housing loan market in India. Journal of Economic Studies, 38(6), 703-724.
- Bangalore Residential Market: Slow but Steady Growth in Sales Volume and Prices. (2013, February). Retrieved November, 2015, from http://icra.in/Files/ticker/Teaser_Bangalore Residential Market_25Feb13.pdf
- ICRA Research Services (2013), Bangalore Residential Market: Slow but Steady Growth in Sales Volume and Prices.
- Basu, S. (2014). Study of Emerging Trends in Indian Residential Real Estate Market with reference to Pune. Abhinav - National Monthly Refereed Journal of Research in Commerce & Management, 3(6), 70-83.
- Consolidated Construction Consortium Ltd. (2011), Market Study Report and Analysis, Chennai.
- Doloi, H., Sawhney, A., Iyer, K.C. and Rentala, S. (2012). Analysing factors affecting delays in Indian construction projects. Indian Journal of Project Management, 30(4), 479-489.
- http://www.ibef.org/industry/real-estate-india.aspx
- India Real Estate Report Q3 (2014). Business Monitor International, pp. 1-84.
- Hooker, L. J. (2014). Mid-Year Report. Residential Real Estate Market Bangalore.
- Lyn, D. C. (2010). Emerging Market Real Estate Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.
- MacDonald, D. (2011). Solutions to Faulty Construction in India. Retrieved January, 2015 from www.think-changeindia.org.
- Mulky, A. G. (2014) Shodh - Market Research for Economy Housing. Indian Institute of Management Bangalore, 1-13.
- Richards, R. (1939). The Outlook for the Residential Real Estate Market. The Journal of Land & Public Utility Economics, 15(4), 397-403. doi:1. Retrieved from http://www.jstor.org/stable/3158725 doi:1
- Singh, V., & Komal. (2009). Prospects and Problems of Real Estate in India. International Research Journal of Finance and Economics, 24, 242-254.
- Subramanyan, H., Sawant, P. H., & Bhatt, V. (2012). Construction project risk assessment: Development of model based on investigation of opinion of construction project experts from India. Journal of Construction Engineering and Management, 138(3), 409-421.