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Gupta, Vishwas
- Impact of Self-Help Group Membership on the Women Artisans of Shantiniketan: An Empirical Study
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PDF Views:96
Authors
Affiliations
1 Lal Bahadur Shastri Institute of Management & Technology, Bareilly, IN
2 Udai Institute Management Studies, Jaipur, IN
1 Lal Bahadur Shastri Institute of Management & Technology, Bareilly, IN
2 Udai Institute Management Studies, Jaipur, IN
Source
Vishwakarma Business Review, Vol 3, No 2 (2013), Pagination: 1-10Abstract
Micro-finance refers to small savings, credit and insurance services extended to socially and economically disadvantaged segments of society. The women artisans from Shantiniketan leather cluster, which has the long tradition of leather bags and other accessories manufacturing, have changed their lives and their socio-living condition in many aspects by adopting the way of self-help group formation under different coordinating agencies, specially the non-governmental organizations (NG0s) since 1992. These self-help groups have been extended soft loans of various nature through the respective coordinating agencies and the initiative has added different new positive dimensions in respects to the members of such groups. This structured questionnaire based feedback based empirical study attempts to evaluate the level of positive change occurred in the life of other-wise under-privileged rural women artisans engaged in leather craftsmanship under several self-help groups coordinated by different coordinating NGOs at the grass-ischolar_main level.Keywords
Micro-Finance, Self-Help Groups, Leather Cluster, Women Artisans.Full Text
- Retail Operating Models in Indian Agri-business Sector
Abstract Views :217 |
PDF Views:92
Authors
Affiliations
1 School of Business, Block 14, Lovely Professional University, NH-1, Phagwara, Punjab, 144411, IN
1 School of Business, Block 14, Lovely Professional University, NH-1, Phagwara, Punjab, 144411, IN
Source
Journal of Rural Development, Vol 34, No 1 (2015), Pagination: 49-60Abstract
The emerging economies constitute approximately 80 per cent of the global population and 20 per cent of the world economy, are going through a transformation phase due to the effect of globalisation. The effect is visible not just in metros but in rural markets also, particularly in the retail sector in India. The paper focuses on the growth of rural retail in India and changing face of rural marketing. The study was undertaken to know how the corporate giants tapped the latent potential hidden at the bottom of pyramid. ITC has come up with an innovative idea of 'Choupal Sagar' in rural areas of Madhya Pradesh; HUL is using its Project 'Shakti' initiative, leveraging women self- help groups to explore the rural market, which proves that big companies are ready to experiment to gain more and more market share. These companies understand that the success of organised retail in any country depends upon developing innovative retail formats according to the needs of that particular country and not merely by imitating the successful formats of other countries. Following suit, in the race are major Indian players like Godrej 'Aadhar', DSCL's 'Haryali', Cargill 'Saathi', Tata's 'KisanSansar' etc.
Today looking at the point of saturation in the urban markets, it is wise to step into the rural markets to tap the vast unexploited potential at the bottom of Pyramid. So the basic rationale behind this paper is to understand the reason of venturing into the retailing and to analyse the system of working of different models that are operational in agri-business sector and rural marketing. This study also addresses the factors which result in more number of footfalls like providing consultancy services, assistance in shopping experience and providing a one-stop solution to the end consumers. Not only forward linkage but an integration of both forward and backward linkage (like procurement of the farm produces thus giving a better earning choice to the farmers) is the basic objective of any rural retail giant.
Full Text
- Celebrity Endorsement-An Analysis of Brand Image and Celebrity Image
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Authors
Affiliations
1 Mittal School of Business, LPU, Jalandhar, Punjab, IN
1 Mittal School of Business, LPU, Jalandhar, Punjab, IN
Source
International Journal of Applied Marketing and Management, Vol 2, No 2 (2017), Pagination: 40-46Abstract
The rearticulated Aristotle’s quote on anger, “To get a celebrity for a brand is easy, but getting a celebrity steady with the right brand, to the right level, at the right time, for the right purpose and in the right way... that is not easy”. The study helps to select the right celebrity for the right brand to maximize the reach of the advertising campaigns through some matrices developed. Personal image matrix: How much a celebrity is popular in the market? Brand image matrix:What are the expectations from a brand? Association matrix:Blend the suitable celebrity with the right brand. Initial two matrices give us the celebrity value score, helping us to calculate the association score. The higher the score the more suitable celebrity is for the brand. This model helps us to reduce the costs of endorsing besides to maximize the outcome.Keywords
Branding, Advertising, Brand Image, Celebrity Endorsement, Attribute Matching.
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- Towards Sustainable Aesthetics in Architecture
Abstract Views :159 |
PDF Views:0
Authors
Affiliations
1 Dr. D.Y Patil College of Architecture, Navi Mumbai, IN
1 Dr. D.Y Patil College of Architecture, Navi Mumbai, IN
Source
International Journal of Engineering Research, Vol 7, No SP 2 (2018), Pagination: 108-110Abstract
The manner, in which we architects are handling sustainability in buildings, is more as codes, or regulations which needs to be complied with. The rating systems have ended being used as a marketing tool. The architectural solution to sustainable buildings does not lie in the science of making the building, but in the philosophy of aesthetics of building. This paper is an attempt to bring an understanding of sustainability, by studying the philosophy of aesthetics, understanding the science of perception and involvement of all factors influencing perception. Concluding by arguing how sustainability can influence Aesthetics and reframing the philosophy of Aesthetics.Keywords
Aesthetics, Sustainable, Perception, Architecture.Full Text
- Cognitive Influence on Consumer’s Preference in Selecting the Organized and Unorganized Apparel Retail Stores
Abstract Views :398 |
PDF Views:1
Authors
Affiliations
1 Department of Business Administration, Aligarh Muslim University, Aligarh, 202 002 (UP), IN
2 School of Business, Lovely Professional University, Phagwara - Punjab, IN
1 Department of Business Administration, Aligarh Muslim University, Aligarh, 202 002 (UP), IN
2 School of Business, Lovely Professional University, Phagwara - Punjab, IN
Source
ANVESHAK-International Journal of Management, Vol 7, No 1 (2018), Pagination: 33-61Abstract
The cognitive influence has a well-defined role in consumer's preference towards selection of retail format. But its role in the selection of the apparel retail stores has been ambiguously demarcated. This research attempts to fill this gap by investigating the effect of various stores atmospheric and merchandise cues on consumer's preference towards the selection of apparel retail format choice. Data are collected from 180 shoppers who visited and made at least one purchase from the retail stores. The study has revealed the role of 31 variables factorized into six factors, recreation, rendition, rapport, rate, range and recurrence constituting 'Six R model' of factors affecting apparel retailing. The fun and enjoyment during shopping are preferred over the quality of product while the prices and discount offered are not the preferable choices for modern shoppers to select the retail store.Keywords
Apparel Retailing, Cognitive Influence, India, Organized Retail Store, Retail Format, Unorganized Retail Store.References
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