Informatics Publishing Limited

Vinod N. Sambrani ¹

Affiliations
1 Kousali Institute of Management Studies [KIMS], Karnatak University, Dharwad, Karnataka, IN

Abstract

India is a country which is in forefront of being called a developed nation. To be a developed nation, India has to first look at its rural development, because 70 percent of the population live in rural areas, which means more than 700 million people are spread across 6,27,000 villages. Rural development is more than ever before linked to entrepreneurship. Establishments and agencies promoting rural development now look at entrepreneurship as a strategic development medium that could speed up the rural development process. Development institutions believe that rural entrepreneurship offers a huge potential for employment. In this paper a case study of a young entrepreneur who has taken up horticulture (vegetable plants nursery) as his full time profession, with a mission to help the neighbouring farmers is studied, the purpose of this paper is to understand the government role (policies and schemes), the difficulties faced by the entrepreneur during the startup time and knowledge transfer from the horticulture department, nursery management. The methodology followed is in-depth interaction with the entrepreneur. The outcome of paper will be to understand how rural entrepreneurship is helping improve the quality of life for families, communities and individuals leading to sustainable economy and environment.

Keywords

Rural Entrepreneur, Government Policies, Schemes, Horticulture, Nursery, Agri-Entrepreneurship.

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Vinod N. Sambrani ¹, S. Jayadatta ¹

Affiliations
1 Kousali Institute of Management Studies (KIMS) Karnatak University Dharwad, IN

Abstract

India possibly is in the arena of its biggest experiment, test in digitalization. Digitalization of most of the Indian commercial enterprise is majorly pushed by the hastily advancing digitization of customers. This certainly has caused accelerated facts traffic and increased establishment of the order of new tech based totally startups to take advantage of the increasingly available possibilities. Approximately 8% of GDP is contributed by the Micro, Small and Medium organizations (MSME) sector. It also provides a pivotal function in the overall improvement of financial system by means of using nearly eight million human beings, thus contributing about 45% of the entire manufacturing output and also 40% of exports of the country. However, in a swiftly digitalizing economy, these industries generally fail to hold a pace. Almost at a compounded annual growth price (CAGR) of 18% online consumers in India are developing and could also reach 220 million by the year 2020. Unfortunately, out of 51 million SMEs in India, much less than 5-6% have an internal presence. India now has embarked on a brand new monetary increase model that which is well aligned with international technological and developmental trends. Constructing around hundred smart cities, rejuvenation transformation of around 500 existing midsized towns that which have a populace of around 1,00,000 digitizing India and also making India an International production hub are number of pillars on which new increase models rests. Digitalization improves performances of SME's and also helps in reducing financial obstacles by providing alternative financing options to SME. Alternative finance has seen increasing access and also has resulted in the significant rise in SME's operating performance, productivity and profitability. A thrilling aspect of increase in projects is the synergy among them and also their sturdy linkages with manufacturing and carrier sectors. Those are large developing sectors and MSME's are dominant stakeholders within the associated ecosystems.

Keywords

Digital India Program, Digitalization, Rejuvenation, Alternative Finance, Digital Infrastructure and MSMEs.

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