Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Nath, Vikas
- Bank Email Marketing: Creating Customer Relations with Permission
Abstract Views :646 |
PDF Views:0
Authors
Vikas Nath
1,
Nimit Gupta
2
Affiliations
1 Dean Research, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
2 Assistant Professor, Jaipuria Institute of Management, Noida, Uttar Pradesh, IN
1 Dean Research, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
2 Assistant Professor, Jaipuria Institute of Management, Noida, Uttar Pradesh, IN
Source
International Journal on Customer Relations, Vol 1, No 2 (2013), Pagination: 41-47Abstract
Indian economy is changing and all the sectors are witnessing these changes in one way or the other. Indian banking sector is no exception. With more branches, planned consolidation, this service sector is changing many folds. In order to remain competitive, banks are eyeing on email marketing. There is evidence that permitted emails lead to higher satisfied customers. The purpose of this paper is to explore the usage of email marketing for enhancing customer relationship, reason for using relationship based permission marketing and maintenance of privacy among three types of banks i.e. public, private and foreign banks. The quantitative approach involved a total of 15 respondents (banking officials) selected through random sampling from the list of banks as provided by IBA (Indian Banking Association). The results showed that all banks agreed on the usage of emails for marketing of various banking products and services. It was found that public sector banks are less customers-centric in comparison to private and foreign sector banks. Finally, foreign banks are more active in maintaining of privacy of consumer's details. The paper highlights key efforts to elucidate the importance of customer centricity in banking sector. This paper is also useful for practicing relationship marketing managers and CRM (customer relationship marketing) experts across different industries including banks.Keywords
CRM, Customer-centric, Customer Relations, E-mail Marketing, Permission-based Emails, Banks, Types of BanksReferences
- Barwise, P. & Strong, C. (2002). Permission-based mobile advertising. Journal of Interactive Marketing, 16(1), 14-24.
- Bednar, D. A., Reeves, C. A. & Lawrence, R. C. (1995). The role of technology in banking: Listen to the customer. Journal of Retail Banking, 17(3), 35-41.
- Brodeur, J. (2000). The Magic Formula for Email Marketing, Retrieved from wysiwyg://136/http://www.digitrends.net/ scripts/print_page.as (accessed on July 27, 2009).
- DeVellis, R. F. (1991). Scale Development: Theory and Applications Newbury Park: Sage Publications. E-marketer. (2001). E-Mail Marketing Report. New York, E-marketer.
- Epsilon. (2009). Building Brands One Inbox at a Time: An inside Look at Email Marketing for the Consumer Packaged Goods Industry. White paper.
- Foo, M. H., Douglas, G. & Jack, M. A. (2008). Incentive schemes in the financial services sector. International Journal of Bank Marketing, 26(2), 99-118.
- Foss, B. (2002). CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work. Milford, CT, USA, Kogan Page Ltd.
- Kassim, N. M. & Abdulla, A. K. M. A. (2006). The influence of attraction on internet banking: An extension to the trust-relationship commitment model. International Journal of Bank Marketing, 24(6), 424-442.
- MacPherson, K. (2001). Permission-Based E-mail Marketing that Works. Chicago: Dearborn Trade Publishing.
- Nath, V. & Gupta, N. (2009). Unleashing the Power of Permission Marketing in Retail Banking. Proceedings of 4th ANMI International Convention, Securities Forum.
- Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric Theory (3rded.) New York: McGraw-Hill.
- Osarekhoe, A. & Bennani, A. (2007). An exploratory study of implementation of customer relationship management. Journal of Business Process Management, 13(1), 139-164.
- Rajan, R. G. (1998). The past and future of commercial banking- viewed through an incomplete contract lens. Journal of Money, Credit, and Banking, 30(3), 524-550.
- Reicheld, F. & Schefter, P. (2000). E-loyalty, your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
- Rizzi, J. (2001). Precision e-mail marketing. Direct Marketing, 64(7), 56-61.
- Rosenthal, M. M. (2001). The Personal Side of Opt- in E-mail. Retrieved from www.digitrends.net/marketing/ 13640_15276.html (accessed on August 25, 2009).
- Spector, P. (1992). Summated Rating Scale Construction: An Introduction. Newbury Park, CA: Sage Publishing.
- Swanson, E. R. (2000). Permission marketing: The new campaign tactic. Campaigns and Elections, 21(9), 50-51.
- Tezinde, T., Smith, B. & Murphy, J. (2002). Getting permission: Exploring factors affecting permission marketing. Journal of Interactive Marketing, 16(4), 28-36.
- Wang, Y. S., Wang, Y. M., Lin, H. H. & Tang, T. I. (2003). Determinants of user acceptance of Internet banking: An empirical study. International Journal of Service Industry Management, 14(5), 501-519.
- Yang, Z. & Fang, Z. (2004). Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services. The International Journal of Bank Marketing, 15(3), 302-326.
- Zineldin, M. (2000). Beyond relationship marketing: Technological ship marketing. Marketing Intelligence and Planning, 18(1), 9-23.
- Environmental Issues : Avoiding a Point of no Return
Abstract Views :318 |
PDF Views:110
Authors
Vikas Nath
1,
Nimit Gupta
2
Affiliations
1 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP), IN
2 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP) 72, IN
1 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP), IN
2 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP) 72, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 7, No 1 (2009), Pagination: 72-74Abstract
The green cover is rapidly shrinking on Planet Earth. The climate is changing and varieties of environmental problems are now affecting our entire world. As globalization continues and the earth s natural processes transform local problems into international issues, few societies are being left untouched by major environmental problems. Well, today, humans have to combat many such manmade effects that have harmed the Mother Nature in many ways over the years. Alarming climatic changes, deforestation, destruction of habitat and extinction of species, rising pollution levels are only some of the current environmental issues we are faced with today. It becomes the duty of all to solve this global and substantial problem with unique and bizarre solutions. The solutions must come on broad, cultural, bioregional, even global levels, as well as on individual and local levels. The paper is a modest attempt to highlight some of the issues like sustainable development and carbon credits in specific and Environment in General.- Preference of Domestic Car Users for CNG Over Conventional Fuels-An Empirical Study
Abstract Views :425 |
PDF Views:101
Authors
R. P. Das
1,
Vikas Nath
2
Affiliations
1 Pt Ravishankar Shukla University, Raipur, IN
2 Dept of Managment, Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
1 Pt Ravishankar Shukla University, Raipur, IN
2 Dept of Managment, Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 3, No 1 (2005), Pagination: 18-29Abstract
In the recent years because of fluctuating prices of petrol in the international nnarket, donnestic car users particularly business families, middle class families are buying diesel cars. As a result the level of suspended particulate matter and pollution in general is on the rise again. The honorable Supreme Court on July 1998 gave a ruling, which made it compulsory for all public transport vehicles to use CNG as the source of fuel which had given very good results and has lead to drastic reduction of pollution in the capital region of Delhi. This paper is a modest attempt to examine whether domestic car users are ready to switch over to this green fuel.- In the Realm of Permission Marketing
Abstract Views :345 |
PDF Views:140
Authors
Vikas Nath
1,
Nimit Gupta
2
Affiliations
1 Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
2 Maharaja Agrasen Institute of Mgt Studies, Sector 22, Block 5, Rohini, Delhi-110085, IN
1 Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
2 Maharaja Agrasen Institute of Mgt Studies, Sector 22, Block 5, Rohini, Delhi-110085, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 4, No 2 (2006), Pagination: 62-66Abstract
Business dynamics are changing around tine globe having a substantial impact on each of the functional areas of management where all of the business activities are customer focused and driven by them. Traditional business practices are not providing desired yields as they have become outdated or common to every organization. Marketing of products and services are also witnessing a huge change. The markets as well as marketing practices and strategies are changing at a global pace, making the job of marketers more challenging and are practicing different strategies to attract and to retain customers. The main focus of marketing is to have such customers which are ready to listen, react and buy the products or services. This change has revolutionized the business world over by a new horizon in the form of permission marketing. This article provides the guidelines for permission marketing, its concept and realities. The article highlights the relevance of permission marketing in today's scenario having major focus on its working and conceptual framework.- Green Wash - Creating a Seduced Environmental Image
Abstract Views :339 |
PDF Views:107
Authors
Affiliations
1 Delhi Institute of Advanced Studies, G.G.S Indraprastha University, Delhi, IN
1 Delhi Institute of Advanced Studies, G.G.S Indraprastha University, Delhi, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 2, No 2 (2004), Pagination: 30-33Abstract
This article is an attempt to highlight the ways by which today's organisations are trying to attract people by making false claims about environment and trying to brainwash the minds of the customers by projecting an environmentally conscious organisation. The attempt to become environmentally responsible organisation is not bad but the modes of projecting to be environmentally responsible when its activities are damaging the en viionment needs to be checked. The article is a modest attempt to highlight how organisations are advertising their products and are misleading the innocent consumers to maximise their profits.- Dimensions and Consequences of Cause Related Marketing: A Conceptual Framework
Abstract Views :219 |
PDF Views:1
Authors
Affiliations
1 Assistant Professor, Jagannath International Management School, Vasant Kunj, IN
2 Professor, Aligarh Muslim University (AMU), IN
3 Director, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
1 Assistant Professor, Jagannath International Management School, Vasant Kunj, IN
2 Professor, Aligarh Muslim University (AMU), IN
3 Director, Bharati Vidyapeeth Institute of Management and Research, New Delhi, IN
Source
Abhigyan, Vol 38, No 3 (2020), Pagination: 20-29Abstract
Marketer these days are expected to satisfy all stakeholder and the most important stakeholder is general public, that exist in the society. Companies across the world are engaging in philanthropic strategies like Cause Related Marketing (CRM) in which company agrees to contribute fixed amount towards selected social cause for each unit sold. This paper undertakes methodical analysis of prevailing work for better understanding and recording of the dimensions impacting CRM strategy and it possible consequences. This researcher deliberate on variables, that have not be studied together before. For better understanding and execution, dimensions of CRM, have been categorized into Consumer specific and Company specific. This study aims to propose an integrated conceptual framework of interrelationships of variables that have potential to mitigate the impending problems of organization. Finally, it suggests that relationship exists amid the dimensions and consequences of CRM. This study will have social, managerial and academic implications.Keywords
Corporate Social Responsibility, Cause Related Marketing, Consumer Behavior, Consumer Attitude, Brand Credibility.References
- Adkins S. (2005). Cause Related Marketing: Who Cares Wins. Oxford: Butterworth-Heinemann.
- Babu. M. M. & Mohiuddin. M. (2008). Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study. AIUB Bus Econ Working Paper, Series. no 2008-05.
- Barone, J.M., Norman, T.A. and Miyazaki, D.A. (2007). Consumer response to retailer use of causerelated marketing: is more fit better? Journal of Retailing, 83(4), 437-445.
- Bekkers, R. (2006). Traditional and health-related philanthropy: the role of resources and personality. Social Psychology Quarterly, 69(4), 349-366.
- Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53.
- Bigne Alcaniz, E., Curra -Perez, R. and Sanchez-Garcia, I. (2009). Brand credibility in cause-related marketing: the moderating role of consumer values. Journal of Product & Brand Management, 18(6), 437-447.
- Brink, D., Schroder, G. and Pauwels, P. (2006). The effect of strategic and tactical cause-related marketing on consumers' brand loyalty. Journal of Consumer Marketing, 23(1), 15-25
- Carringer, P.T. (1994). Not Just a Worthy Cause: Cause-Related Marketing Delivers the Goods and the Good. Am. Advert, 10, 16-19.
- Chang, C.T. (2008). To donate or not to donate? Product characteristics and framing effects of causerelated marketing on consumer purchase behavior. Psychology and Marketing, 25(12), 1089–1110.
- Chattananon, A., Lawley, M., Supparerkchaisakul, N. and Leela, L. (2008). Impacts of a Thai causerelated marketing program on corporate image. International Journal of Emerging Markets, 3(4), 348 363.
- Chaudhary, R. (2018). Green buying behavior in India: an empirical analysis. Journal of Global Responsibility.
- Chéron, E. Kohlbacher. F. and Kusuma. K. (2012). The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan. Journal of Consumer Marketing, 29(5), 357-368.
- Corbishley, K. M., & Mason, R. B. (2011). Cause-related marketing and consumer behaviour in the greater eThekweni area. African Journal of Business Management, 5(17), 7232-7239.
- Curra´s-Pe´rez, R. Bigne´-Alcan˜iz, E. & Alvarado-Herrera, A. (2009). The role of self-definitional principles in consumer identification with a socially responsible company. Journal of Business Ethics, 89, 547–564.
- Drumwright, M.E. and Murphy, P.E. (2001). Corporate Societal Marketing. Bloom, P.N, pp. 162-83.
- Ellen, P.S., Mohr, L.A. and Webb, D.J. (2000). Charitable programs and the retailer: do they mix? Journal of Retailing, 76(3), 393-406.
- Gao, Y. (2009). Corporate social responsibility and consumers' response: The missing linkage. Baltic Journal of Management, 4(3), 269-287.
- Gupta, S. and Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of Consumer Marketing, 23(6), 314-326.
- Hal Dean. D. (2004). Consumer perception of corporate donations: effects of company reputation for social responsibility and type of donation. Journal of Advertising, 32(4), 91-102.
- Hamlin, R.P. & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/ cause fit really matter? Journal of Marketing Management, 20(7/8), 663-681.
- Henderson, T. and Arora, N. (2010). Promoting brands across categories with a social cause: implementing effective embedded premium programs. Journal of Marketing, 74(6), 41-60.
- Kim, H., Kim, J., & Han, W. (2005). The effects of cause-related marketing on company and brand attitudes. Seoul Journal of Business, 11(2), 83-117.
- Larson, J. (1994). If you're not committed, don't bother. American Demographics, 16(12), 16-18.
- Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68, 16–32.
- Luchs, M.G., Naylor, R.W., Irwin, J.R. & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18-31.
- Luo, X. (2005). A contingent perspective on the advantages of stores' strategic philanthropy for influencing consumer behaviour. Journal of Consumer Behaviour, 4(5), 390-401.
- Marin, L. & S. Ruiz, (2007). I need you too! Corporate identity attractiveness for consumers and the role of social responsibility. Journal of Business Ethics, 71: 245-260.
- Moosmayer, D.C. and Fuljahn, A. (2010). Consumer perceptions of cause related marketing campaigns. Journal of Consumer Marketing, 27(6), 543-549.
- Patel, J.D. Gadhavi. D.D. and Shukla. Y.S. (2017). Consumers' responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1). 1-18.
- Rokeach, M. (1973). The Nature of Human Values. Free Press. New York, NY.
- Ross,.J.K., III, Patterson, L. T., & Stutts, M. A. (1992). Consumer perception of organization that use Cause Related Marketing. Journal of the Academy of Marketing Science, 20(1), 93-97
- Russell, D.W. & Russell, C.A. (2010). Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. Marketing Letters, 21, 65-81.
- Saks, A.M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600–619.
- Sheikh S.R.and, Zee R.B., (2011). Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR. Journal of Consumer Marketing, 28(1), 27-39
- Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225–243.
- Strahilevitz, M. and Myers, J. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research, 24(4), 434-446
- Subrahmanyan, S. (2004). Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective. Journal of Product & Brand Management, 13(2), 116-124.
- Szykman, R. L., Bloom, N. P. and Levy, S. A (1997). A proposed model of the use of package claims and nutrition labels. Journal of Public Policy & Marketing, 16(2), 228-241.
- Till BD, Nowak LI (2000). Toward effective use of cause-related marketing alliances. Journal Production Brand Management, 9(7): 472-484.
- Tülin, E., & Swait, J. (2004). Brand credibility and its role in brand choice and consideration. Journal of Consumer Research, 31(1), 191-199.
- Varadarajan, P.R. & Menon, A. (1988). Cause-Related Marketing: a Coalignments of Marketing Strategy and Corporate Philanthropy. Journal of Marketing, 52, 58-74.
- Vitell, S., Paolillo, J. and Singh, J. (2005). Religiosity and consumer ethics. Journal of Business Ethics, 57(2), 175-181.
- Vivek Aggarwal, Vinod Kumar Singh. (2019). Cause-related marketing and start-ups: moderating role of cause involvement. Journal of Global Responsibility. 10(1), 16-30.
- Webb, D.J. & Mohr, L.A. (1988). A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned. Journal of Public Policy & Marketing, 17(2), 226-238.