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Co-Authors
Mainak Kanjilal
Ranjan Chaudhuri
Journals
PRIMA: Practices and Research in Marketing
Year
2012
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Ghosh, Utsav
Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing
Abstract Views :344 | PDF Views:8
Authors
Mainak Kanjilal
1
,
Utsav Ghosh
1
,
Ranjan Chaudhuri
2
Affiliations
1 PGDIM, NITIE
2 NITIE
Source
PRIMA: Practices and Research in Marketing
, Vol 2, No 2 (2012), Pagination: 44-63
Abstract
No Abstract Given
Full Text