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Singh, Tejinderpal
- Impact of Persuasive Communication on Product Awareness and Purchase Intention: A Quasi-Experimental Study of Probiotic Products
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PDF Views:2
Authors
Affiliations
1 University Business School, Panjab University, Chandigarh
2 Wipro Infotech, Banaglore
3 Chitkara University, Punjab
1 University Business School, Panjab University, Chandigarh
2 Wipro Infotech, Banaglore
3 Chitkara University, Punjab
Source
PRIMA: Practices and Research in Marketing, Vol 3, No 1 (2012), Pagination: 28-42Abstract
The present paper studies the impact of persuasive communication on product awareness and purchase intention with special reference to probiotic products. This is a 'One-group, pre-test and post-test' Quasi-experimental research design in which a sample of 100 students was taken from a university at Chandigarh by using multi-stage random sampling. Subjects' product awareness regarding probiotic products and purchase intention to buy probiotic products were measured in two phases by using validated and reliable instrument. Lecture-cum-power point presentation was used as a mean of persuasive communication. Mean scores of experimental group on product awareness and purchase intention were measured before and after the lecture. Inferences were drawn by using non parametric tests i.e. Wilcoxon Signed Rank Test and Mann-Whitney Test. it was found in the present study that there was positive and significant impact of persuasive communication on product awareness and purchase intention. The impact of persuasive communication was also found positive and significant across selected demographics i.e. gender, age and education. Study further found that there was no impact of gender, age and education on product awareness and purchase intention. In the end study argued that persuasive communication in the form of advertisements, seminars, conferences, lectures, awareness campaigns, etc., focusing on the benefits of probiotics and their importance in the present life style, will surely help the companies to create demand for probiotic products.Keywords
Bacteria, Persuasive Communication, Probiotics, Product Awareness, Purchase Intention
References
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- Karimi O, Pena AS. 2008. Indications and challenges of probiotics, prebiotics, and synbiotics in the management of arthralgias and spondyloarthropathies in inflammatory bowel disease. Journal of Clinical Gastroenterology. 42 Suppl 3 Pt 1:S136-41. Available at http://www.ncbi.nlm.nih.gov/pubmed/18806706, Accessed on January 5,2012.
- Khong ,Kok Wei .2010. Examining the impact of Online advertising on purchase intentions, Available at papers.ssrn.com/sol3/papers.cfm?abstract_id=1726194, Retrieved from www.ssrn.com on January 5, 2012.
- Manisha NA, Prajapati JB .2001. Role of probiotic cultures and fermented milks in combating blood cholesterol, Indian Journal of Microbiology. Vol. 41,pp.75-86.
- Market and Markets, Probiotic Market-Advanced Technologies and Global Market .2009 -2014. available at http://www.marketsandmarkets.com/Market-Reports/probiotic-market-advanced technologies-and-global-market-69.html, Accessed on January 2, 2012
- Parvez S., Malik K.A., Kang S.Ah. , Kim H.Y. June2006. Probiotics and their fermented food products are beneficial for health Journal of Applied Microbiology Vol, 100, No.6, pp 1171-1185.
- Probiotic Association of India.2012. Probiotics -An Indian Scenario, available at http://www.probioticindia.com/2011-11-12-13-28-20/probioics-products, Accessed on January 15, 2012.
- Raja Balaji R. and Arunachalam Kantha D. 2011, Market potential for probiotic nutritional supplements in India, African Journal of Business Management, Vol. 5. No.14, pp. 5418-5423.
- Reid Gregor, Jass Jana, Sebulsky M. Tom, and McCormick, John K.2003 . Potential Uses of Probiotics in Clinical Practice, Clinical Microbiology Reviews, Vol.16, No.4, Available at http://www.ncbi.nlm.nih.gov/pmc/articles/PMC207122/, Accessed on January 2, 2012.
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- Salunkhe Amit, Gaur Himanshu, Bakliwal Pratik, Godara Prem, Jaiswal Shakti (2010), Estimating the potential of market for Probiotic food and formulating Marketing mix for Probiotic Buttermilk, Project Report, Available at http://www.scribd.com/doc/50388814/Probiotics-Final-report, Accessed on January 15, 2012.
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- An Empirical Study to Assess the Relationship Between Environmental Consciousness and Green Purchasing Decisions Among Youngsters
Abstract Views :470 |
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Authors
Affiliations
1 MM Institute of Management, MM University, Mullana-Ambala, Haryana, IN
2 University Business School, Panjab University, Chandigarh, Punjab, IN
1 MM Institute of Management, MM University, Mullana-Ambala, Haryana, IN
2 University Business School, Panjab University, Chandigarh, Punjab, IN
Source
PRIMA: Practices and Research in Marketing, Vol 5, No 1&2 (2014), Pagination: 21-29Abstract
Society has been becoming increasingly conscious towards social issues during past few decades. The concerns like deforestation, global warming and recycling have gained importance making the consumers awake and aware for the need to conserve the natural environment. This has convinced the ecologically conscious consumers to inculcate this concept in their purchase behaviour and select the products that do not harm the environment. The need for such awareness gets deeper with the purchase of consumer durable products, particularly consumer electronics and white goods. Today's youth, representing a sizable pie of discretionary individual level consumption within the household, has got more access to information, financial independence and greater ability to influence the household level consumption. This creates a need to study the environmental concern of this segment of the society and the relevance of this concern in their purchase decision for consumer durable products. The study is an attempt to understand the relationship between the measures of environmental consciousness and green purchasing behaviour of youngsters towards consumer durable products.Keywords
Environmental Consciousness, Green Purchasing Behaviour, Youngsters.References
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- Organic foods: Do eco-friendly attitudes predict eco-friendly behaviors? Journal of American College Health: 58(3), 195-202.
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- Consumers' purchasing behaviour towards green products in New Zealand. Innovative Marketing, 4(1), 93-102.
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- Laskova, A. (2007). Perceived Consumer Effectiveness and Environmental Concerns. Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 206-209.
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- Meinhold, J. L., & Malkus, A. J. (2005). Adolescent environmental behaviors: Can knowledge, attitudes, and selfefficacy make a difference? Environment and Behaviour, 37(4), 511-532.
- Mishra, M. (2011-2012). Generaton Next vs. Generation Now. Business world Marketing Whitebook 2011-2012, Business World.
- Mostafa, M.M. (2006). Antecedents of Egyptian consumers' green purchase intentions: A hierarchical multivariate regression model. Journal of International Consumer Marketing, 19(2), 97-126.
- Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445-473.
- Nnorom, I. C., Ohakwe, J., & Osibanjo, O. (2009). Survey of willingness of residents to participate in electronic waste recycling in Nigeria - A case study of mobile phone recycling. Journal of Cleaner Production, 17(18), 1629-1637.
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- Prestin, A., & Pearce, K. E. (2010). We care a lot: Formative research for a social marketing campaign to promote school-based recycling. Resources. Conservation and Recycling, 54(11), 1017-1026.
- Ramlogan, R. (1997), Environment and human health: A threat to all. Environmental Management and Health, 8(2), 51-66.
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- Teisl, M. F., Noblet, C. L., & Rubin, J. (2009). Can environmental promotion backfire? Evidence from the vehicle market. Social Marketing Quarterly, 15(3), 2-32.
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- Examining the Mediating Effect of Academic Performance on the Relationship Between Emotional Intelligence and Campus Placement Success Among Management Students
Abstract Views :215 |
PDF Views:2
Authors
Affiliations
1 University Business School, Panjab University, Chandigarh, Punjab, IN
1 University Business School, Panjab University, Chandigarh, Punjab, IN
Source
Journal of Strategic Human Resource Management, Vol 3, No 2 (2014), Pagination: 48-56Abstract
The present study investigates the mediating effect of academic performance on the relationship between emotional intelligence and campus placement success among management students. For study purpose, a sample of 103 final year management students was taken from a selected business school in Chandigarh by using simple random sampling technique. A standardized scale, 'Trait Emotional Intelligence Scale-Short form' (TEI-Que-SF) was used to collect the data. Statistical tools such as independent t-test, linear regression, logistic regression and Sobel's test of mediation were used to draw the inferences. The study found that level of emotional intelligence was significantly higher among placed students than unplaced students. The study further found that there was complete and significant mediating effect of academic performance on the relationship between emotional intelligence and academic performance. The present study has implications for academic institutions in general and for business schools in specific. Based on the findings, it was suggested that business schools should focus on emotional intelligence aspect of the students which will result in better academic performance and better campus placement success. The present study has contributed to the literature by investigating the mediating effect of academic performance on the relationship between emotional intelligence and campus placement success among management students, that has not been studied so far.Keywords
Academic Performance, Emotional Intelligence, Mediation Effect, Placement Success, Mediation Effect.References
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- An Empirical Study to Assess the Perceived Security & Privacy Concern and Perceived Security & Privacy Satisfaction Regarding the Use of Internet Banking Among Bank Customers
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Authors
Affiliations
1 University Business School, Panjab University Chandigarh, Punjab, IN
1 University Business School, Panjab University Chandigarh, Punjab, IN
Source
International Journal on Customer Relations, Vol 2, No 2 (2014), Pagination: 45-53Abstract
The present study assesses the Perceived Security & Privacy Concern and Perceived Security & Privacy Satisfaction regarding the use of Internet Banking among bank customers. For study purpose, a sample of 143 Internet banking users, divided equally among selected banks was taken from Tri-city (Chandigarh, Mohali and Panchkula) by using judgmental sampling technique. Primary data from respondents were collected with the help of two self constructed scales i.e. PSPC-Internet Ban and PSPS-Internet Ban study found that respondents' security and privacy concern regarding the use of internet banking was high. It was further found that their perceived level of security & privacy satisfaction regarding the use of Internet banking was also high. Bank-wise, there was significant difference in the level of bank customers' 'Perceived Security & Privacy concern' regarding use of Internet banking across selected banks. Lastly study suggests the ways to banks to reduce the concern for security and privacy issues while using internet banking and to build long term relationship with customers.Keywords
Internet Banking, E-Banking, Perceived Security & Privacy Concern, Perceived Security & Privacy Satisfaction.References
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- Image Steganography Using Mixed Channel Replacement
Abstract Views :154 |
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Authors
Affiliations
1 Department of Computer Engineering, Yadavindra College of Engineering, Talwandi Sabo, Punjab, IN
1 Department of Computer Engineering, Yadavindra College of Engineering, Talwandi Sabo, Punjab, IN
Source
Research Cell: An International Journal of Engineering Sciences, Vol 4 (2011), Pagination: 62-70Abstract
Steganography is a method of hiding information in other information. In this paper, we proposed a new image steganography scheme which is a kind of spatial domain technique. The mixed channel replacement technique is used to hide secret data in cover image. Techniques used so far focuses only on the two or four bits of a pixel in a image (at the most five bits at the edge of an image) which results in less peak to signal noise ratio and high ischolar_main mean square error. In this technique, each character of secret message is divided into three blocks. Each block is embedded in different components (R, G and B) of pixels. This scheme can embed more data than previous schemes and shows better image quality. Various experiments are performed to test this scheme and it is found that there are no visual distortions in the image.Keywords
Image, Spatial Domain, Mean Square Error, Peak Signal to Noise Ratio, Stegano-Graphy.Full Text
- Study the Friction Stir Welding Process Parameters and Its Technical Aspects
Abstract Views :154 |
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Authors
Affiliations
1 Dept. of Mechanical Engineering, IET Bhaddal, Ropar, Punjab, IN
1 Dept. of Mechanical Engineering, IET Bhaddal, Ropar, Punjab, IN
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Research Cell: An International Journal of Engineering Sciences, Vol 25 (2017), Pagination: 188-193Abstract
Friction stir welding (FSW) is the modern welding process. The friction welding was invented in 1991 in UK at TWI (The welding institute) by the Wayne Thomas. This paper covers all the technical aspects. Friction stir welding is rapidly developing technique different fields of industry. A proper experimental set up can result in high quality welding. So there are different processes parameters are considered for the variation in the outcome and to optimization the welding technique. This paper explains the methodology, basic principle and the other technical aspects. This paper also covers the large advantage of friction stir welding over the earlier welding techniques. This welding uses the non-consuming tool to generate frictional heat between work pieces. This review paper describe about the various welding variables, future aspects and key problems.Keywords
Friction Stir Welding, Process Parameters, Variables, Technique.Full Text
References
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1 University Business School, Panjab University, Chandigarh, IN
1 University Business School, Panjab University, Chandigarh, IN
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International Journal of Applied Marketing and Management, Vol 2, No 2 (2017), Pagination: 1-10Abstract
In this digital era, online shopping has become a trend these days. Retailers are coming up with their online stores providing a wide range of product and shoppers get plentiful information related to the products online. Shoppers search for the product information on various online channels like media, social networking sites, blogs and online reviews etc. Therefore, to know the online search behaviour of the shoppers, this study attempts to find out the impact of age and gender on online search behaviour of online shoppers. Online search behaviour of shoppers was studied on two aspects i.e. online search platforms and online information search. To achieve the objective of the study, research was conducted on 400 respondents from Chandigarh, Delhi, Ludhiana and Faridabad. Respondents were taken from the age group of 18 to 35 both males and females. Data was collected with the help of self structured questionnaire and to analyze the data, mean, frequency and t-test were used with the help of SPSS 16. Results revealed that age and gender has a significant impact on online search platforms especially on search options on retailer’s website. In terms of reliability, gender has a significant impact on online information sources mainly on online reviews on third party’s website. No significant impact of age was found on online information sources.Keywords
Online Shopping Behaviour, Online Search Behaviour, Online Search Platforms and Online Information Sources.References
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