A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Saharan, Teena
- Impact of Consumer Expectations on their Involvement in CSR Initiatives
Authors
1 School of Business, University of Petroleum and Energy Studies, Dehradun, IN
2 Jaipuria institute of Management, Noida, UP, IN
Source
Abhigyan, Vol 35, No 4 (2018), Pagination: 31-41Abstract
The companies aiming for building reputation via CSR initiatives among customers are getting more transparent about their social initiatives and try to turn every stone to build emotional bonding with consumers. But the results generally do not match the expectations as most of the consumers do not show willingness to support the CSR initiatives of companies. This research paper has tried to investigate the reason behind this disinterest. It has tried to explore the current level of respondents' corroboration in supporting any firm's CSR initiatives; respondents' preferred CSR domains that they expect companies to invest in and further tried to measure the shift in intention to patronize the brand that invests in their chosen CSR domain. The research was descriptive and experimental in nature and a data of 162 respondents was finally incorporated for analysis that was collected from National Capital Region (India). The research concluded that if companies invest in consumers' chosen CSR domain then they are ready to help via paying premium prices, positive word of mouth and referring products to others.Keywords
Brand Patronization, Consumer Expectations, CSR Initiatives, Preferred CSR Domain, CSR Strategies.References
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- Self-Driven Consumer Diagnostics Businesses in National Capital Region (NCR), India
Authors
1 Indus Business Academy, Bangalore, IN
2 UPES, Dehradun, IN
Source
Parikalpana: KIIT Journal of Management, Vol 14, No 2 (2018), Pagination: 45-57Abstract
The Indian Diagnostics services market is estimated around $ 3.5 billion. The market has witnessed a considerable growth rate since 2012 ($ 2.5 billion) and it is estimated to reach $ 5.5 billion by 2020. The diagnostic and pathological test market has a potential to grow at a CAGR of more than 17%. Currently, more than 1,00,000 diagnostic and pathology labs including specialized laboratories, laboratories in hospitals and nursing homes, and small testing centres are operating in India. Of these, only about 10 – 12 percent of the market is organized and composed of laboratories with proper accreditation3. The research reveals that there is an ongoing shift from unorganized and non-branded providers to the organized and branded diagnostic chains that provide higher quality and reliable services. The present paper attempts to offer insights into the Indian market with special reference to Delhi/ NCR (Noida, Faridabad, and Gurgaon), with regard to: current players in the diagnostics market, the consumer decision making process for selecting diagnostic facilities, and an understanding of consumer preferences and motivators and/or influencers of brand choice.
Keywords
Consumer Diagnostics, Self-Driven/Preventive Diagnostics, Consumer Perception, Consumer Behaviour, Decision Making Process.References
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