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, Sunil
- Bricks or Clicks: Consumer Preference - A Comparative Analysis
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Authors
Sunil
1
Affiliations
1 Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi, New Delhi, IN
1 Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi, New Delhi, IN
Source
International Journal of Marketing and Business Communication, Vol 2, No 3 (2013), Pagination: 1-13Abstract
With the transformation in the information technology, easy accessibility of the Internet, improved and reliable banking services, use of smartphones and tablets, e-commerce has given business an unprecedented marketing opportunity over the past few years. It has also provided an opportunity to consumers to buy the products just by clicking the mouse. Online retailing has emerged as a threat to the traditional retailing. Consumers have plenty of options to buy their products, not only from domestic market but also from international market. In this study an attempt has been made to assess the consumer's preferences while purchasing their products online and offline. Further, it has also been tried to study the comparative advantages and disadvantages of traditional stores and web stores. To attain the objectives, responses from 875 respondents were collected randomly between January 2012 and April 2012 from the consumers residing in Delhi and NCR. To evaluate their preferences 7 point scale rating method has been applied where 1 indicates absolutely low and 7 indicates absolutely high. The study found that web stores have some competitive advantages over traditional stores as they charge lower price, provide easy and effortless information about the products, provide convenient mechanism to place orders and payment, better assortment, keep ample stock, and also provide wider options for consumers to select their purchases. The study further reveals that traditional retailers also have some competitive edge over web stores. Traditional retailers provide facility of physical examination of products, immediate possession, surety of delivering the same product as specified, immediate satisfying consumer's queries with the help of salesmen, better after sales services and better return policy. Besides all these, it also helps consumers to have social and family experience while shop.Keywords
Bricks and Clicks, E-commerce, Online, Offline, Assortment, Web Stores, Virtual MallReferences
- Ajmani, H. (2012). E-Commerce in India. Retrieved from http://www.chillbreeze.com/articles_various/Ecommerce. asp (accessed on August 17, 2012)
- Avery, J., Steenburgh, T. J., Deighton, J. & Caravella, M. (2008). Adding Bricks to Clicks: The Effect of Store Openings of Sales through Direct Channels. Boston, Massachusett: Simmons School of Management.
- Beal, V. (2011). Consumer Shopping Trends Online Retailers Need to Know. Retrieved from http:// www.ecommerceguide.com/news/trends/article. php/393725/3-consumer-shop (accessed on October 2, 2012).
- Charlton, G. (2005). 45 Percent of Consumers Prefer Shopping for Clothes Online. Retrieved from http:// econsultancy.com/in/blog/7960-45-of-consumer-prefer- shopping-for-clothes
- Charlton, G. Why the High Street Needs the Internet. Retrieved from http://www.econsultancy.com/in.funnel/ news/10766-why-the-high-street-needs-the-internet Google India’s Study on Consumer Buying Behaviour. Retrieved from http://www.ideasmarkit.blogspot. in/2008/12/google-indias-study-on-consumer-buying. html (accessed on October 2, 2012).
- Huang, W., Schrank, H. & Dubinsky, A. J. (2004). Effect of brand name on consumers’ risk perceptions of online shopping. Journal of Consumer Behavior, 4(1), 40-51.
- James, M. & Charles, R. (2013). The Great Transformer: The Impact of the Internet on Economic growth and Prosperity. Retrieved from www.mckinsey.com/.../ Research/.../MGI_Impact_of_Internet_on_ec(accessed on March 20, 2013).
- Kacen, J. J. (2003). Bricks and clicks and the buying impulse: An investigation of consumer impulse buying behavior in an online and a traditional retail environment. Turley, D. & Brown, S. (ed.), European Advances in Consumer Research. Provo, UT: Association for Consumer Research.
- Kacen, J. J., Hess, J. D. & Chiang, W. K. (2002). Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores. Retrieved from www.bauer.uh.edu/ jhess/.../BricksorClicksJanuary312003.doc/ (accessed on May 12, 2012).
- Kapoor, P. (2012). We Anticipate Indian E-Commerce to grow by 80 Percent in 2012. Retrieved from http// www.indiaretailing.com/interview.aspx?Id=.102 (accessed on August 17, 2012)
- Kearney, A. T. (2012). India Ranks 5th in Global Retail Development Index but Where in Global E-commerce Index? : A Report. Retrieved from http://www.iamwire. com/2012/06/india-ranks-5th-in-Global-Retail-Development- index (accessed on August 18, 2012)
- Keen C., Wetzels M., Ruyter K. & Feinberg, R. (2004). E-tailers versus retailers: Which factors determine consumer preferences. Journal of Business Research, 57(7), 685-695.
- Kim, E. Y. & Kim, Y. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7), 883-898.
- Levin, A. M., Levin, I. P. & Heath, C. E. (2003). Product category dependent consumer preferences for online and offl ine shopping features and their infl uence on multi-channel retail alliances. Journal of Electronic Commerce Research, 4(3), 85-93.
- Lynne, N. Online Shopping - Consumer Habits. Retrieved from www.websitedesignbrisbane.com/.../ online-shopping-consumer-habit
- Lepkowska, W. E. (2004). Online store perceptions: How to turn browsers into buyers. Journal of Marketing Theory and Practice, 12(3), 36-48.
- Manyika, J. & Roxburgh, G. (2011). The Great Transformer: The Impact of the Internet on Economic Growth and Prosperity. McKinsey Global Institute.
- Mishra, S. (2009). A conceptual framework for creating customer value in e-retailing in India. South Asian Journal of Management, 16(4), 127-147.
- Neilsen. (2010). Global Trends in Online Shopping. Nielsen News, June 29, 2010.
- Neilsen. (2011). Trust, Value and Engagement Study. The web is a Store (Kiosked). Retrieved from http:// www.kiosked.com/category/blog/page/5/ (accessed on October 2, 2012).
- Rachel, U. Making Brands in Enduring Part of Consumers Lives. Retrieved from http://www.ogilvypr.com/en/ content/consumer-marketing-more/ (accessed on October 2, 2012).
- Rand Media Group (2009). Social Search and Evolving Digital Consumer. Retrieved from http://www.randmediagroup. com/social (accessed on October 2, 2012).
- Ranganatham, C. & Ganapathy, S. (2002). Key dimension of business-to-consumer websites. Information and Management, 39(6), 457-465.
- Rishi, B. (2010). Motivators and decisional infl uences of online shopping. International Journal of Business Innovation and Research, November, 4(3), 195-209.
- Ros, M. D. (2012). The Multichannel Shopper: Building Bridges between Online and Offl ine. Retrieved from www.selligent.com/.../en-multichannel-shopper-building- bridges-between-online-and-offl ine (accessed on October 3, 2012)
- Schoenbachler, D. & Gordon, G. (2002). Multi-channel shopping: Understanding what drives channel choice. The Journal of Consumer Marketing, 19(1), 42-54.
- Srikanth, V. & Dhanapal R. (2011). A business review of e-retailing in India. International Journal of Business Research and Management, 1(3), 105-121.
- Tabatabari, M. (2009). Online shopping perception of offl ine shoppers. Issues in Information System, 10(2), 22-26.
- Vardhan, J. (2011). Online Retail and Unsatisfi ed Customers. Retrieved from http://www.iamwire. com/2011/06/online-retail-and-unsatisfi ed-customers/ (accessed on August 18, 2012)
- The effect of Rotation on Thermal Convection in a Couple-Stress Fluid Saturating a Porous Medium Using Galerkin method: A Nonlinear Stability Analysis
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Authors
Affiliations
1 Department of Mathematics, Govt. Degree College, Sarkaghat, Distt. Mandi (H.P.) 175024, IN
2 Department of Mathematics, National Institute of Technology, Hamirpur, (H.P.) 177005, IN
3 Department of Physics, Govt. Degree College, Hamirpur (H.P.) 177005, IN
1 Department of Mathematics, Govt. Degree College, Sarkaghat, Distt. Mandi (H.P.) 175024, IN
2 Department of Mathematics, National Institute of Technology, Hamirpur, (H.P.) 177005, IN
3 Department of Physics, Govt. Degree College, Hamirpur (H.P.) 177005, IN
Source
Research Journal of Science and Technology, Vol 5, No 1 (2013), Pagination: 10-19Abstract
A global nonlinear stability analysis is performed for a rotating couple-stress fluid layer heated from below saturating a porous medium for different conducting boundary systems. Here, the global nonlinear stability threshold for convection is exactly the same as the linear instability boundary. This optimal result is important because it shows that linearized instability theory has captured completely the physics of the onset of convection. The eigenvalue problems for different conducting boundaries are solved by using Galerkin method. The effects of couple-stress parameter, Darcy-Brinkman number and Taylor number on the onset of convection are also analyzed.Keywords
Couple-Stress Fluid, Global Stability, Porous Medium, Rotation, Free-Free, Rigid-Free, Rigid-Rigid Conducting Boundaries, Galerkin Method.References
- Adams, R., Sobolev Spaces. Academic Press, New York, 1975. 2. Chandrasekhar, S., Hydrodynamic and Hydromagnetic Stability. Dover, New York, (1981).
- Galdi, G.P., Straughan, B., A nonlinear analysis of the stabilizing effect of rotation in the Bénard problem, Proc. Roy. Soc. London A 402, (1985) 257 283.
- Hardy, G.H., Littlewood, J.E., Polya, G., Inequalities. Cambridge University Press, Cambridge, 1994.
- Joseph, D.D., On the stability of the Boussinesq equations, Arch. Ration. Mech. Anal. 20 (1965) 59 71.
- Joseph, D.D., Nonlinear stability of the Boussinesq equations by the method of energy, Arch. Ration. Mech. Anal. 22 (1966)163 184.
- Joseph, D.D., Stability of Fluid Motions. Springer, Verlag, New York, 1976.
- Nield, D.A., Bejan, A., Convection in Porous Media. Springer, New York, 2006.
- Orr, W..McF., Stability or instability of the steady motions of a perfect liquid, Proc. Roy. Irish. Acad. Sect. A 27 (1907) 9 68 and 69 138.
- Reynolds, O., On the dynamical theory of incompressible viscous fluids and the determinants of the criterion, Phil. Trans. Roy. Soc. Lond. A 186 (1985) 123 164.
- Serrin, J., On the stability of viscous fluid motions, Arch. Ration. Mech. Anal. 3 (1959) 1 13.
- Sharma, R.C., Thakur, K.D., On couple-stress fluid heated from below in porous medium in hydromagnetic, Czech. J. Phys. 50 (2000) 753 758.
- Sharma, R.C., Sunil, Pal, M., On couple-stress fluid heated from below in porous medium in presence of rotation, Appl. Mech. Engg. 5 (2000) 883 896.
- Shehawey, E.F.EI., Mekheimer, K.S., Couple-stresses in peristaltic transport of fluids, J. Phys. D: Appl. Phys. 27 (1994) 1163 1170.
- Stokes, V.K., Couple stresses in fluids, Phys. Fluids 9 (1966) 1709 1715.
- Straughan, B., A sharp nonlinear stability threshold in rotating porous convection, Proc. Roy. Soc. London A 457 (2001) 87 93.
- Sunil, Mahajan, A., A nonlinear stability analysis for rotating magnetized ferrofluid heated from below, Appl. Math. Comput. 204 (2008) 299 310.
- Sunil, Devi, R., Mahajan, A., Global stability for thermal convection in a couple stress fluid, Int. Commun. Heat Mass Trans. 38 (2011) 938 942.
- The Effect of Temperature and Pressure Dependent Viscosity on Thermal Convection in a Rotating Couple-Stress Fluid Saturating a Porous Medium: A Nonlinear Stability Analysis
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Authors
Shalu Choudhary
1,
Sunil
1
Affiliations
1 Department of Mathematics, National Institute of Technology, Hamirpur, (H.P.) 177005, IN
1 Department of Mathematics, National Institute of Technology, Hamirpur, (H.P.) 177005, IN
Source
Research Journal of Science and Technology, Vol 5, No 1 (2013), Pagination: 55-64Abstract
A conditional nonlinear stability threshold for rotating in a couple-stress fluid heated from below saturating a porous media with temperature and pressure dependent viscosity is exactly the same as the linear instability boundary. This optimal result is important because it shows that linearized instability theory has captured completely the physics of the onset of convection. Then the effect of couple stress parameter , variable dependent viscosity , medium permeability , Taylor number and Darcy- Brinkman number on the onset of convection are also analyzed.Keywords
Couple-stress fluid, Temperature and Pressure Dependent Viscosity, Porous Medium, Medium Permeability, Rotation, Porosity.References
- Adams, R. (1975). Sobolev Spaces, Academic Press, New York.
- Chandrasekhar, S. (1981). Hydrodynamic and Hydromagnetic Stability, New York, Dover.
- Galdi, G.P. and Padula, M. (1990). A new approach to energy theory in the stability of fluid motion, Arch. Ration. Mech. Analysis, 110, 187-28.
- Galdi, G. P. and Straughan ,B. (1985). A nonlinear analysis of the stabilizing effect of rotation in the bénard problem, Proc. Roy. Soc. London A, 402, 257-283.
- Hardy G. H., Littlewood, J. E. and Polya, G. (1994). Inequalities, Cambridge University Press, Cambridge.
- Joseph, D.D. (1965). On the stability of the Boussinesq equations, Arch. Ration. Mech. Analysis, 20,59-71.
- Joseph, D. D. (1966). Nonlinear stability of the Boussinesq equations by the method of energy,Arch. Ration. Mech. Analysis, 22, 163-184.
- Laun, H. M. (2003). Pressure dependent viscosity and dissipative heating in capillary rheometry of polymer melts, Rheol Acta, 42, 295-308.
- Mulone, G. and Rionero, S. (2003). Necessary and sufficient conditions for nonlinear stability in the magnetic Bénard proble,. Arch. Rat. Mech. Anal., 166, 197-218.
- Nield, D. A. and Bejan, A. (2006). Convection in Porous Media, Springer, New York.
- Orr, W. McF. (1907). Stability or instability of the steady motions of a perfect liquid, Proc. Roy. Irish. Acad. Sect., A 27, 69-138.
- Qin, Y. and Kaloni, P. N. (1995). Nonlinear stability problem of a rotating porous layer, Q. Appl. Math., 53, 129-142.
- Rajagopal, K. R., Saccomandi, G. and Vergori, L. (2009a). On the Oberbeck-Boussinesq approximation in fluids with pressuredependent viscosities, Nonlinear Anal. Real Word Appl., 10, 1139-1150.
- Rajagopal, K. R., Saccomandi, G. and Vergori, L. (2009b). Stability analysis of the Rayleigh-Bènard convection for a fluid with temperature and pressure dependent viscosity, ZAMP, 60, 739-755.
- Rajagopal, K. R., Saccomandi, G. and Vergori, L. (2011). Stability analysis of the Rayleigh-Bènard convection in a porous medium, ZAMP, 60, 149-160.
- Serrin, J. (1959). On the stability of viscous fluid motions, Arch. Ration. Mech. Analysis, 3, 1-13.
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- Stokes, V.K. (1966). Couple stresses in fluids, Phys. Fluids., 9, 1709-1715.
- Stokes, G. G. (1845). On the theories of the internal friction of fluids in motion, and motion of elastic solids, Trans. Camb. Phil. Soc., 8, 287-305.
- Sunil and Mahajan, A. (2008). A nonlinear stability analysis for rotating magnetized ferrofluid heated from below, Appl. Math. Comp., 204, 299-310.
- Sunil and Mahajan, A. (2009). A nonlinear stability analysis for rotating magnetized ferrofluid heated from below saturating a porous medium, ZAMP, 60, 344-362.
- Sunil, Devi, R. and Mahajan, A. (2011). Global stability for thermal convection in a couple-stress fluid, Int. Commun. Heat Mass Trans., 38, 938-942.
- Sunil, Choudhary, S. and Bharti, P. K. (2012). Global stability for thermal convection in a couple-stress fluid saturating a porous medium with temperature and pressure dependent viscosity, Int. J. Appl. Mech. Engg. 17, 583-602.
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- Morphological and biochemical basis of resistance to pod borer Helicoverpa armigera in pigeonpea
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Authors
Affiliations
1 Department of Entomology and Agricultural Zoology, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi 221005, Uttar Pradesh, IN
2 Department of Entomology and Agricultural Zoology, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi 221005, Uttar Pradesh
1 Department of Entomology and Agricultural Zoology, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi 221005, Uttar Pradesh, IN
2 Department of Entomology and Agricultural Zoology, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi 221005, Uttar Pradesh
Source
Indian Journal of Entomology, Vol 84, No 3 (2022), Pagination: 704-708Abstract
This study evaluates sources of resistance to the pod borer Helicoverpa armigera (Hubner) in 15 long duration pigeonpea genotypes with experiments done during 2017-19. Association of morphological and biochemical traits was also evaluated. The results revealed that the least pod damage was attributed to high phenol content in pods (-0.668**), seeds (-0.719**) and high trichomes density (-0.637*). The susceptibility of genotypes (IVT-1-903, IVT-12-904, IVT-703) was indicated by their high pest susceptibility rating (PSR), and due to greater pod length (0.563*) and width (0.603**). The activity of protein, reducing sugars, chlorophyll, carbohydrates, pod wall thickness and number of seeds/ pod was also studied. Genotypes IVT-705, IVT-706 and IVT-1-901 emerged out to be the least susceptible (PSR = 4). Role of these traits are discussed to identify basis of resistance.Keywords
Pigeonpea, Helicoverpa armigera, pod and seed damage, host plant resistance, biochemical traits, morphological traits, pod wall, pod length, trichome density, susceptibility ratingReferences
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