A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Srinivasan, Sunder
- A Study on The Benefits of Convenience Foods To Non-Working Women
Authors
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 2, No 1 (2016), Pagination: 7-15Abstract
The last decade and half has seen a remarkable growth in the manufacture of convenience food industry in India and the non-working women are not left far behind in selecting such products for their family. She always ponders about the right kind of preparations that she needs to make for her family be it any time or any meal of the day. In this process she has to keep take the choices of her family members into account and try to strike a right equilibrium in her food preparation.
This study aims at finding out about the use of convenience food by non-working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient products in their home. The primary data for this study has been collected through questionnaire from non-working women from differentareas in Pune city and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books.
The non-working women are the forerunners to try out these convenience foods in their kitchens. This study has its focus to understand the benefits these working women would obtain through utilization of convenience foods.
Keywords
Convenience Food, Processed Food, Non-Working Women.- A Study on the Benefits of Convenience Foods to Working Women
Authors
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 1, No 1 (2015), Pagination: 43-50Abstract
The last decade and half has seen a remarkable growth in the working women segment in India and so has the manufacture of convenience food industry grown in the last decade. The working women in India who today are not only just seeking jobs but also are career oriented. Apart from their jobs, career, meetings and targets they are also a part of a family where a working woman needs to care of their meals too.
This study aims at finding out about the use of convenience food by working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient product.
The primary data for this study has been collected through questionnaire from women of various working segments and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books.
Keywords
Convenience Food, Processed Food, Working Women.- A Study on Preference of Convenience Foods by Working Segments of the Information Technology Companies, Pune City
Authors
1 Pacific University, Udaipur, Rajasthan, India. Pune, Maharashtra, IN
2 Suryadatta Institute of Management & Mass Communication (SIMMC), Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 5, No 1 (2019), Pagination: 62-70Abstract
Pune city was known as a pensioner’s paradise as well as Oxford of the East. It was also known as the hub of automobile industry of India. In the last couple of decades Pune city has witnessed a boom in the information technology industry and it has been growing ever since at a steady pace. At the same time India was also witnessing a tremendous amount of change happening in the convenience food industry. A lot of players were joining into this particular industry and were spreading wings throughout the country. These companies were using every possible media to reach out to people to accept their particular convenience food. Today the supermarkets and hypermarkets are filled with such convenience foods enticing customers towards it. The professionals of IT industry who have odd work timings find themselves in a fix when it comes to cooking food at home. They are look in lookout for ways that can help them keep the kitchen mess away, and at this juncture they are choosing convenience foods as an option wherein they feel that it will help them in varied ways to plug the gap of home cooking food at home.Keywords
Convenience Food, Processed Food, Information Technology Industry.References
- Warde, A. (1999). Convenience food: Space and timing. British Food Journal, 101(7), 518-527
- Kara, A., Kaynak, E., & Kucukemiroglu, O. (1997). Marketing strategies for fast-food restaurants: A customer view. British Food Journal, 99(9), 318-324
- Goyal, A., & Singh, N. P. (2007). Consumer perception about fast food in India: An exploratory study. Emerald British Food Journal, 109(2), 182-195. ISSN No 0007-070X.
- Banerjee, S., Joglekar, A., & Kundle, S. (2013). Consumer awareness about convenience food among working and non-working wome. International Journal of Scientific Research, 2(10). ISSN No 2277 – 8179.
- Chidmi, B., & Lopez, R. A. (2007). Brand-supermarket demand for breakfast cereal and retail competition. American Journal of Agricultural Economics, 89(2), 324-337.
- Cova, B., & Pace, S. (2006). Brand community of convenience products: New forms of customer empowerment - The case my Nutella the Community. European Journal of Marketing, 40(9/10), 1087-1105.
- Botonaki, A., & Mattas, K. (2010). Revealing the values behind convenience food consumption. Appetite, 55(3), 629-638.
- Kim, C. (1989). Working wives time-saving tendencies: Durable ownership, convenience food consumption, and meal purchases. Journal of Economic Psychology, 10(3), 391–409.
- Editorial Staff of the British Food Journal. (1989). Food for thought. Marketing Intelligence & Planning, 7(9/10), 43-47.
- Chadha, G. K. (2007). Changing structure of demand for agricultural commodities: Preparing for the future. Indian Journal of Agricultural Marketing, 21(L).
- GoI (2004-05a). Level and Pattern of Consumer Expenditures in India, NSSO, Report no. 508, 2004-05. Ministry of Statistics and Programme Implementation, GoI, New Delhi.
- Hemraj, P., & Preeti, S. (2018). A study on edible cutlery: An alternative for conventional ones. Atithya: A Journal of Hospitality, 4. ISSN No.2394 - 6644.
- Jabir, A., Sanjeev, K., & Janakiraman, M. (2010). Buying behaviour of consumers for food products in an emerging economy. British Food Journal, 112(2), 109-124. ISSN No 0007-070X.
- Costa, J., Claro, R., Paula, A., & Levy, R. (2013). Food purchasing sites: Repercussions for healthy eating. Department of Nutrition, School of Public Health, Universidade de São Paulo. Av. Dr. Arnaldo, 715, Sao Paulo, SP, Brazil - 01246-904. Appetite (Impact Factor: 2.54). 07/2013;
- Dixon, J. M., Hinde, S. J., & Banwell, C. L. (2006). Obesity, convenience and “phood”. British Food Journal, 108(8), 634-645
- Gray, J., Armstrong, G., & Farley, H. (2003). Opportunities and constraints in the functional food market. Nutrition & Food Science, 33(5), 213-218
- Kozup, J. C., Creyr, E. H., & Burton, S. (2003). Making healthful food choice: The influence of health claims and nutrition information on consumers evaluations of packaged food products and restaurant menu items. Journal of Marketing, 67, 19-34.
- Kaur, I., & Singh, S. (2013). Shifting preferences of consumers: A journey from conventional food to convenient food. International Journal of Management Research & Trends, 4(1). (ISSN No 0976-9781)
- Thunstrom, L. (2010). Preference heterogeneity and habit persistence: The case of breakfast cereal consumption. Journal of Agricultural Economics, 61(1), 76-96.
- Frewer, L., Scholderer, J., & Lamber, N. (2003). Consumer acceptance of functional foods: Issues for the future. British Food Journal, 105(10), 714-731.
- Boer, M. D. (2004). The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market. Food Quality and Preference, 15(2), 155–165.
- Meenakshi, J. V. (December 14, 1996). How important are changes in taste? A state-level analysis of demand. Economic and Political Weekly.
- Candel, M. J. J. M. (2001). Consumers’ convenience orientation towards meal preparation: Conceptualization and measurement. Appetite, 36(1), 15-28.
- Murthy, K. N. (2000). Changes in taste and demand pattern for cereals: Implication for food security in semi-arid tropical India. Agricultural Economics Research Review,13(1), 25-51.
- Rao, C. H. H. (2000). Declining demand for foodgrains in rural India: Causes and implications. Economic and Political Weekly, 201-206.
- Regmi, A., & Dyck, J. (n.d.). Effects of urbanization on global food demand’s. Economic Research Service/ USDA, pp 23-30.
- Roday, S. (2007). Food science and nutrition. India, Oxford University Press, pp. 337-339.
- Roberts, M. L., & Wortzel, L. H. (1979). New life style determinants of women’s food shopping behavior. Journal of Marketing, 43(3), 28-39.
- Anand, R. (2011). A study of determinants impacting consumers food choice with reference to the fast food consumption in India. Society and Business Review, 6(2), 176-187.
- Sunder, S., & Kiran, S., (2015). A study on the benefits of convenience foods to working women” Atithya: A Journal of Hospitality, 1(1), 56-63. ISSN No.2394 – 6644.
- Sunder, S., Kiran, S., & Preeti, S., (2017). A comparative study on the benefits of convenience foods to working and non-working women. International Journal for Research & Development in Technology, 8(6), 93-101. ISSN (O) 2349-3585.
- The Mckinsey Report Basic food consuming households to double by 2005 Indian Food Packer, Nov.-Dec.96.
- Tiwari, P., & Verma, H. (2008). Consumer perception about fast food in India: An empirical study of Dehradun city. ICFAI Journal of Consumer Behavior, 3(4), 80-91. ISSN No 0973-3760.
- www.fnbnews.com, Associated Chambers of Commerce and Industry of India (Assocham), Mumbai, Steep rise in fast food consumption in India, Tuesday, January 04, 2011 08:00 IST.
- Densie, W. (2011). Redefining convenience foods-steer clients toward quick and nutritious meals. Today’s Dietitian Magazine, 13(8), 46.
- The Indian Express, 10th July 2017, “Journey from auto hub to Industry 4.0 in Pune”, Partha Sarathi Biswas Outlook Money, Monday 24th October 2017, “PuneThe Queen of Deccan”, OLM Desk.
- A Study on Consumer Preference for Online Grocery Shopping
Authors
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 Student, AISSMS College of HMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 2 (2021), Pagination: 28-38Abstract
Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home- bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.Keywords
Online Shopping, Grocery, Supermarket, Business, Delivery, E-CommerceReferences
- Hand, C., Riley, F. D., & Harris, P., Singh, J., & Rettie, R. (2009). Online grocery shopping: The influence of situational factors. European Journal of Marketing, 43(9).
- Etherington, D. (2017). Grocery deliveries via rolling drone will kick off in Washington, D.C. this fall TechCrunch.
- Bell, D., Ho, T., & Tang, C. (1998). Determining where to shop: Fixed and variable costs of shopping. Journal of Marketing Research, 35(3), p. 352.
- Bernstein, F., Song, J., & Zheng, X. (2008). “Bricks-andmortar” vs. “clicks-and-mortar”: An equilibrium analysis. European Journal of Operational Research, [online] 187(3), 671-690.
- Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.
- Calkins, J., Farello, M., & Shi, S. (2000). From retailing to e-tailing. The McKinsey Quarterly.
- Campo, K., Melis, K., Breugelmans, E., & Lamey, L. (2014). Multi-channel grocery retailing: An investigation into the opportunities for market share expansion versus risk of cannibalization. International Symposium on Marketing and Logistics (pp. 56-58).
- Chen, L., Gillenson, M., & Sherrell, D. (2002). Enticing online consumers: An extended technology acceptance perspective. Information & Management, 39(8), 705-719.
- Dennis, C., Merrilees, B., Jayawardhena, C., & Tiu Wright, L. (2009). E-consumer behaviour. European Journal of Marketing, 43(9/10), 1121-1139.
- Enders, A., & Jelassi, T. (2000). The converging business models of Internet and bricks-and-mortar retailers. European Management Journal, 18(5), 542-550.
- Hansen, T. (2005). Consumer adoption of online grocery buying: a discriminant analysis. Intl J of Retail & Distrib Mgt, 33(2), 101-121.
- Hansen, T., Møller Jensen, J., & Stubbe Solgaard, H. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550.
- Srinivasan, S., & Shende, K. (2016). A study on the benefits of convenience foods to non-working women. ATITHYA: A Journal of Hospitality, 2(1), 7-15. 2394-6644, 10.21863/ATITHYA/2016.2.1.020
- Peapod Brings Online Grocery Shopping Service to iPad, Pad Gadget. (2011, January 11). Retrieved February 1, 2011, from http://www.padgadget.com/2011/01/11/peapod-brings-online-groceryshoppingservice-to-ipad/
- Online Grocer Heads Towards Profit Published. (2011, February 1). Retrieved February 1, 2011, from http:// www.logisticsmanager.com/Articles/15470/Online +grocer+heads+towards+profit+.html E-Commerce Retail Sales as a Percent of Total Sales [ECOMPCTSA]. (2018, November 19).
- U.S. Bureau of the Census retrieved from FRED, Federal Reserve Bank of St. Louis. Retrieved January 25, 2019. Consumers and Their Online Shopping Expectations–Ecommerce News. (2015, February 20). Retrieved August 29, 2016.
- Mahajanm, V. (2020, October 15). How Indian companies are using technology to reach new consumers. Harvard Business Review. Retrieved from https://hbr.org/2020/10/how-indian-companies-are-usingtechnology-to-reach-new-consumers
- Consumer Goods & FMCG by Company. (2020, April). Market share of online grocers in India 2019. Retrieved from https://www.statista.com/statistics/1118621/india-online-grocery-market-share-by-company/