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Banerjee, Shivaji
- On the Road to an Encyclopedic Schema of Ethical Management: A Concoction of Multifarious Vedantic Philosophies
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Authors
Affiliations
1 St. Xavier’s College, (Autonomous), Kolkata, Jadavpur University, Kolkata, IN
2 St. Xavier’s College (Autonomous), Kolkata, IN
1 St. Xavier’s College, (Autonomous), Kolkata, Jadavpur University, Kolkata, IN
2 St. Xavier’s College (Autonomous), Kolkata, IN
Source
International Journal of Business Ethics in Developing Economies, Vol 2, No 1 (2013), Pagination: 51-57Abstract
The past couple of chiliads have incalculably borne testimony to philosophical contemplation, which have steered the ethical practices of business and management.
The presented content is thus, ingrained on the ischolar_mains of the premise that values and ethics are as germane as skills for the effectual management of organisations. Globally competitive, domestically indispensable and sustainable are those enterprises, which in the long run nurture the seeds of pragmatic ethics and canonical human values. The authors engage in a scholarly discourse to put together a holistic perspective of Vedantic ethical vision, springing from the ischolar_mains of the pietistic Bhagavad Gita, and in so doing, validate the practical relevance of these principles to the substantive realm of business. This would unequivocally unveil the depths of ethical behaviour, which in all societies is persisting in going to seed. Momentous acumens on the subject of an enriched business that focuses on altering the face of organisational culture, hence zeroing in on vaster expansiveness and ethical chastity have also been shed valuable light on. The pursuit of this goal by bureaucrats and policymakers embraces the key to integral ethicality and sustainability by living out the 'nyay' and the 'niti'.
Keywords
Ethical Purity, Ethico-Moral Behaviour, Nyay and Niti, Sustainability, Values and Ethics
References
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- Synchronising Marketing Performance Measurement Indicators with Corporate Strategy:A Conceptual Framework
Abstract Views :224 |
PDF Views:1
Authors
Affiliations
1 Department of Commerce, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
2 Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
1 Department of Commerce, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
2 Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
Source
International Journal of Marketing and Business Communication, Vol 5, No 4 (2016), Pagination: 16-23Abstract
In today's tumultuous corporate setting, it is of paramount importance to charter the intangible domain of customer value and thereby measure the impact of marketing on holistic growth, profit, and shareholder's wealth. Archetypally, non-marketing executives still perceive that marketing exists solely with the object of facilitating sales, or that it is less of a science and more of an art that throws parties and churns out colour brochures. Marketing activities are deemed as black holes, which apparently do not seem to proffer any systematic method of fund allocation, thereby enabling the tracking of returns from marketing investment leading to thriving business performance. The concept of marketing performance measurement indicators (MPMIs) is nothing but a response to cope with this crisis of credibility, thus enabling the successful returns from marketing initiatives. Soft marketing metrics like brand awareness, GRP, impressions, organic search rankings and reach are indubitably relevant, but only to the extent that they quantifiably connect to hard metrics like pipeline, revenue, and profit.
We shall in this critique, identify five stages which highlight the impact of marketing investment metrics on sales potential. We also propose the use of a Consolidated Marketing Scorecard (CMS), akin to the concept of a balanced scorecard, as used in other functional domains such as operations and manufacturing. This consolidated marketing scorecard furnishes a measurement apparatus, with a comprehensive view of data tracked among decentralised, multi-channel marketing programmes. It would involve a harmonious concoction of the metrics to stimulate business efficiency. We have also developed a conceptual framework that correlates the impact of MPMIs on organisational upshots. Once the marketing metrics deliver results, the key lies in how the top management capitalizes on them and formulates versatile strategic decisions for organisational performance, profitability and credibility.
Keywords
Marketing Performance Measurement Indicators (MPMIs), Returns on Marketing Investment, Soft Marketing Metrics, Hard Marketing Metrics, Consolidated Marketing Scorecard (CMS), Corporate Strategy.- Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India
Abstract Views :586 |
PDF Views:1
Authors
Affiliations
1 Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
2 Department of Management, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
1 Department of Commerce and Business Administration, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
2 Department of Management, St. Xavier’s College (Autonomous), Kolkata, West Bengal, IN
Source
PRIMA: Practices and Research in Marketing, Vol 9, No 1 (2018), Pagination: 1-17Abstract
Major brands and organizations across the globe are resorting to the use of societal and ethical marketing practices, to differentiate themselves from their rivals. The challenges involved in demonstrating their contributions to society are multitudinous, given that consumers consciously seek to evaluate this contribution. Advertisements are deemed as misleading or deceptive when the audience exposed to it hold false beliefs and ideas consequently. Unfair pricing mechanisms adopted by companies are also fervent issues in micro-consumerism, which is highly sensitive to consumers. Environmental consumerism is another growing trend in assessing the pro-ethical and pro-environmental purchase considerations of consumers. The current study seeks to establish the impact of Trustworthy Advertising Campaigns (TAC), Genuine Packaging and Labelling (GPL), Ecological Conscientiousness (ECN) and Enterprising Customer Care (ECC) on the purchase behaviour of consumers with reference to washing machines and televisions. To this end, a sample of 307 respondents dwelling across India has been considered. The study indicates that Trustworthy Advertising Campaigns (TAC) have a significant impact on the purchase behaviour of consumers for both washing machines and televisions. Genuine Packaging and Labelling (GPL) has a significant impact on the Purchase Behaviour of Consumers (CPB) in case of televisions but an insignificant impact on washing machine purchases. The claim that Ecological Conscientiousness (ECN) has a significant impact on the consumer purchase behaviour is only supported for washing machines but unsupported for televisions. Enterprising Customer Care (ECC) has a significant impact on the purchase behaviour of consumers for both washing machines and televisions. It has been observed that the ethical practices of organizations have a direct relationship with the evaluations and appraisals made by their consumers, which is ultimately mirrored in their modelled purchase behaviour. It is therefore imperative for companies to spend more time on ethico-moral marketing practices and create a futuristic orientation for a better marketplace.Keywords
Trustworthy Advertising Campaigns, Genuine Packaging and Labelling, Ecological Conscientiousness, Enterprising Customer Care, Consumer Purchase Behaviour.References
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