Informatics Publishing Limited

Shakira Khan ¹, Lekh Raj ¹

Affiliations
1 School of Business Management & Liberal Arts Shoolini University of Biotechnology and Management Sciences, Bajhol, Solan, H.P., IN

Abstract

Direct to Home sector is among the fastest growing industry in our country and had shown growth rate in double digit. Today, we have about 44 million direct to home subscribers and service providers must have to focus on service quality aspects to get competitive advantages. In this study we have made an attempt to identify the dimensions of service quality and also to recognize the reasons for preferring the services. The results indicates that service quality in DTH sectors lies on nine dimension named as assurance, reliability, tangible, empathy, responsiveness, network quality, convenience, price and other factors. The present study also reveals the reasons for preferring direct to home services in the region and identified that most of the respondents preferred the services to watch more channel provided by the direct to home operators followed by reasonable price charged by service providers

Keywords

Service Quality, Dth Sector, Dth Service Quality, Dimension etc

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Shakira Khan ¹, Krishna Kumar Jaiswal ²

Affiliations
1 Assistant Professor (Economics), Department of Humanities and Management, National Institute of Technology Delhi, New Delhi, IN
2 Research Scholar, Department of Humanities and Management, National Institute of Technology Delhi, New Delhi, IN

Abstract

Growing integration of economies has transformed the world economy as a global village. Globalization helped to remove all the barriers between the countries, facilitates trade expansion, foreign inflow of capital, labour and technology. In early nineties Indian government has taken major steps for the economic reforms in the form of Liberalization, Privatization and Globalization. The major steps for globalization were the devaluation of Indian currency, allowing Foreign Direct Investment (FDI), removal of quantity restriction on import and financial sector reforms. It was observed that the average annual growth rate in 1990-2000 was 6%, which changed the scenario and India became the fastest growing economy in 1990s. Yet India’s trade share with world economy was very low due to gradual growth of infrastructure and unequal industrial growth. The on-going process of globalization can change the scenario if it is used with some precautionary measures and implemented properly. For the purpose of analysis some economic variables have been taken which are as GDP, Foreign direct Investment, foreign exchange reserve, export and import of the country. The objective of this paper is to analyse the relationship between globalization and economic growth. Secondary sources of data are used for the purpose of analysis which is collected through government website, published journal and newspaper articles. After the analysis of economic variable it can be seen that globalisation stimulated the economic growth of India, growth rate improved, foreign exchange crunch in 1991 moved towards surplus, FDI inflows increased but there were some economic issues which created hindrances in the path of growth such as declined agriculture share in GDP, high rate of labour mobility, fragile financial market. This paper is divided into four sections. First section is dictated to Introduction, Literature Review, Objectives and Research Methodology. In Second section major steps which are taken for globalization are discussed. Third section is of result and discussion in which impact, strategy and economic issues of globalization on Indian economy are discussed and at last conclusion and suggestion are discussed.

Keywords

Poverty, Development, Health, Education, Living Standard.

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