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Tanya, S.
- Selection of Brand Names for a Drug by Indian Pharmaceutical Companies
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1 Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, IN
1 Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal 576 104, IN
Source
Current Science, Vol 111, No 8 (2016), Pagination: 1285-1286Abstract
Brand names are important for building brand equity. A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands is called brand equity.References
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- Pharmaceutical drug; available from: https://en.wikipedia.org/wiki/Pharmaceutical_ drug (accessed on 20 April 2016).
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- Drug profile; available from: https://wikis. engrade.com/pharmalessons/profile (accessed on 5 April 2016);.
- Overview of generic drugs and drug naming, available from: http://www.msdmanuals.com/home/drugs/brand-name-and-genericdrugs/ overview-of-generic-drugs-and-drugnaming. (accessed on 2 May 2016).