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Praveena, S.
- Brand Preference of Farmers and Dealers towards Drip Irrigations Systems in Erode District of Tamil Nadu
Abstract Views :266 |
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Authors
S. Praveena
1,
K. Kumaresh
2
Affiliations
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
2 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Combatore (T.N.), IN
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
2 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Combatore (T.N.), IN
Source
Agriculture Update, Vol 8, No 1 & 2 (2013), Pagination: 73-79Abstract
No AbstractKeywords
Brand Preference, Drip Irrigation, Dealers, Garrett Ranking And Promotion
- Performance Analysis of Sugar Industry - Dupont Analysis
Abstract Views :454 |
PDF Views:0
Authors
S. Praveena
1,
K. Mahendran
1
Affiliations
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
Source
Agriculture Update, Vol 9, No 1 (2014), Pagination: 21-24Abstract
Financial performance is fundamental to the success and sustainability of any business. Despite several measures of success that business organizations strive for such as status, market share etc., the bottom line for any business is to be financially successful; otherwise the business becomes unsustainable in the long run. The key financial performance measures that are mainly used by most businesses are DuPont analysis. It used to dissect the firm's financial statements and assess its financial condition. The DuPont analysis of financial performance results showed that the level of performance the sugar sector companies was fair and it should be improved by the sample sugar companies by improving the total asset turnover ratio.Keywords
Dupont Analysis, Path Analysis, Performance, Sugar- Working Capital Management Efficiency of Sugar Sector in India
Abstract Views :247 |
PDF Views:0
Authors
S. Praveena
1,
K. Mahendran
2
Affiliations
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
2 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
2 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
Source
Agriculture Update, Vol 8, No 3 (2013), Pagination: 425-432Abstract
No AbstractKeywords
Working Capital, Efficiency, Utilization Index, Performance Index, Sugar- Cash Conversion Cycle of Sugar Industry in India
Abstract Views :246 |
PDF Views:0
Authors
S. Praveena
1,
K. Mahendran
1
Affiliations
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore T.N., IN
Source
Agriculture Update, Vol 8, No 3 (2013), Pagination: 461-464Abstract
No AbstractKeywords
Cash Conversion Cycle, Operating Cycle, Days in Inventory Outstanding, Days In Sales Outstanding, Days in Payable- Work Autonomy and Performance Appraisal System of Sugar Mill Employees in Tamil Nadu
Abstract Views :266 |
PDF Views:0
Authors
S. Praveena
1,
K. Mahendran
1
Affiliations
1 Department of Agricultural and Rural Management, Central Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
1 Department of Agricultural and Rural Management, Central Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 23-27Abstract
This study focuses on the work autonomy and performance appraisal system of the sugar mill employees in Tamil Nadu. Two mills from each public, private and co-operative were selected for the study. A sample of 15 employees from each mill was taken for the study. The tools of analysis used in the study were percentage analysis, Garrett ranking and factor analysis. Factor analysis was used to find out the important factors influencing work autonomy of the employees. Garrett ranking was used for the opinion about the performance appraisal system among the employees. The findings revealed that most of the private sector employees were satisfied with the performance appraisal system. In public and co-operative sector, employees were dissatisfied with the performance appraisal system.Keywords
Factor Analysis, Performance Appraisal, Work Autonomy, Job Satisfaction- Automatic Fuzzy Classification Tool for Customer Loyalty Using Gaussian Membership Function
Abstract Views :180 |
PDF Views:1
Authors
Affiliations
1 Department of MCA, PES School of Engineering, Bangalore, IN
2 Department of CSE, PES School of Engineering, Bangalore, IN
1 Department of MCA, PES School of Engineering, Bangalore, IN
2 Department of CSE, PES School of Engineering, Bangalore, IN
Source
Data Mining and Knowledge Engineering, Vol 2, No 7 (2010), Pagination: 168-173Abstract
Retaining customers in current era is of utmost importance and crucial for the success of any business enterprise. Identifying potential and loyal customers for any enterprise is of great importance. Customer loyalty is one of the major aspects of Customer Relationship Management (CRM). It is very important for an organization to identify its loyal customers, so that the organization can provide better and special services to these customers in order to enhance their business. In this paper, the construction of fuzzy decision tree has been refined by assigning the weights to each attribute, as all the attributes may not affect the customer loyalty equally.
This paper proposes an application, which makes use of fuzzy decision trees for classifying customers into various categories. Rather than identifying a customer crisply falling near to the end boundaries, soft boundaries (concept of fuzziness) are used which classifies the customer into different predefined classes of loyalty from the information stored about the customers by the organization.
This procedure helps in classifying customers in a better way as compared to crisp classification. The proposed framework is evaluated on a sample dataset that provides encouraging results.
Keywords
Fuzzy Classification, Gaussian Membership Function, Customer Loyalty, Gini Index.- A Cross Sectional Study on Constraints in Broiler Farming at Perambalur District of Tamilnadu
Abstract Views :398 |
PDF Views:0
Authors
S. Praveena
1,
M. Bojiraj
2
Affiliations
1 Department of Social Sciences, (Agribusiness Management), Thanthai Roever Institute of Agriculture and Rural Development (T.N.A.U.) Valikandapuram, Perambalur (T.N.), IN
2 Department of Crop Management (Animal Husbandry), Thanthai Roever Institute of Agriculture and Rural Development (T.N.A.U.), Valikandapuram, Perambalur (T.N.), IN
1 Department of Social Sciences, (Agribusiness Management), Thanthai Roever Institute of Agriculture and Rural Development (T.N.A.U.) Valikandapuram, Perambalur (T.N.), IN
2 Department of Crop Management (Animal Husbandry), Thanthai Roever Institute of Agriculture and Rural Development (T.N.A.U.), Valikandapuram, Perambalur (T.N.), IN
Source
The Asian Journal of Animal Science, Vol 12, No 2 (2017), Pagination: 120-123Abstract
The poultry farming plays an important role in the rural economy of India. Broiler farming is faced with many challenges including diseases, predators and inadequate feed. The study was conducted in 30 respondents (30 Poultry farmers) with preformed questionnaire to analysis the constraints faced by the farmers in broiler farming using the Garrett ranking method. In the present study found that constraints in terms of marketing of chicks, non-remunerative price was the main constraints followed by transportation problem, Disease attacked time rumor regarding price fluctuation and late payment. A constraint faced by the farmers in production of chicken water scarcity is the main problem followed by high temperature, mortality problem, availability of labour and feed. Among the Social and natural problems outbreaks of disease was the main problem followed by predator animal likes cats, dog, and pollution of environment. The broiler farming is a profitable venture and has a bright future in the study area of Perambalur district of Tamil Nadu for reducing the constraints faced by the poultry farming community.Keywords
Broiler Farming, Constraints, Non-Remunerative Price, Water Scarcity, Disease Out Break.References
- Bhat, G.A. (1991). Problems of marketing poultry and poultry products. Poultry Guide, 28 (2) : 57.
- Chandrasekaran, R. (1999). Importance of water in poultry rearing Kozhi Nanban (Tamil) 13-19 pp.
- Darko, K. (2010). Ghana’s poultry industry still faces challenges. GHANA - The Government has been urged to revive the poultry Industry. Poultry site News. Available at www.thepoultry sitelatestnews.com/Ghana’s Poultry Industry Still Faces Challenges.
- Etuah, S., Nurah, G. K., Akwasi and Ohene-Yankyera (2013). Profitability and constraints of broiler production: Empirical evidence from Ashanti region of Ghana. IBE. ,5 (2) : 228-243.
- Killebrew, K. and Plotnick, R. (2010). Poultry market in west Africa: Ghana.Washington, USA: Evans School Policy Analysis and Research (EPAR), University of Washington.
- Malarvizhi, V. and Geetha, K.T. (2015). Economic cost and profit assessment of poultry farming in Namakkal district. J. Mgmt. & Sci., 15(2): 42-54.
- Mgbakor, Miriam Ngozi and Chinonso, E. Nzeadachie (2013). Economic analysis of broiler production. American-Eurasian J. Agron., 6 (2) : 25-31.
- Mitra, A. (1994). Managing disease control Indian poultry industry year Book, 281-282pp.
- Murthy,Madhuri and S. Bindu (2013). A case study on suguna poultry production through contract farming in Andhra Pradesh, Asia Pacific J. Mktg. & Mgmt. Rev., 2 (5) : 52-68.
- Otoo, J. (2009). Crisis in Ghana’s poultry industry. Ghana Business News.Available at www.moderghana.com/Crisis in Ghana’s Poultry Industry.
- Pawariya, V. and Jheeba, S.S. (2015). Economic analysis of costs-return, income and employment in poultry enterprise in Jaipur district of Rajasthan state. Internat. J. Agric. Sci.& Res., 5 (1): 73-80.
- Rana, Al-Mamun, Rahman, M.S. and Sattar, M.N. (2012). Profitability of small scale broiler production in some selected areas of mymensingh. Prog. Agric., 23(1&2) : 101 –109.
- Senthilkumar, R. and Nitakhandekar (2009). A study on constraints perceived by the commercial poultry farmers of Namakkal district in Tamil Nadu. IJPS, 44 (1):109-111.
- Singh, V.P., Sharma, V.K., Sidhu, M.S. and Kingra, H.S. (2010). Broiler production in Punjab - An economic analysis, Agric. Econ. Res. Rev., 23(7) : 315-324.
- Asare, B.K. (2010). High production cost killing poultry industry. Modern Ghana News. Available at http://www.modernghana.com/news/230092/1/high-production-costkilling-poultry-industry.html.
- Brand Preference of Farmers and Dealers towards Bt Cotton Hybrid Seeds in Guntur District of Andhra Pradesh
Abstract Views :279 |
PDF Views:0
Authors
Affiliations
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
Source
International Journal of Commerce & Business Management, Vol 10, No 2 (2017), Pagination: 83-88Abstract
Cotton is considered to be an important cash crop in the agrarian economy of India. India is the second largest exporter of cotton after China with an annual export of 7.5 billion US dollars. India is the only country to grow all the four species of cultivated cotton. Due to various factors, the productivity of cotton is very low in the country when compared to the world average productivity. Brand preference in hybrid seeds is one of the factors that directly affects the farmers and influences the productivity of cotton. The present study focuses on the Brand preference of farmers and dealers towards the bt cotton hybrid seeds. Totally 50 farmers and 20 dealers were selected by simple random sampling method. Percentage analysis, Garrett ranking and Standard deviation were used for the analysis of the study. From the results it could be concluded that most of the farmers well aware about the Bt cotton in the study area. Major share of the sample farmer respondents were old aged persons and they are illiterates. Moreover, a majority of the dealers are above the age group of 50 years and well experienced in the marketing of seeds. Cost of seeds and influence of dealers are the main factors influencing the purchase of the hybrid seeds.Keywords
Awareness, Brand Preference, Cotton, Constraints, Market Share.References
- Geeta (2015). Brand preference of packed milk – A study of urban consumers in Rohtak district. Internat. J. Enhanced Res. Mgmt. & Computer Applications, 4(6) : 29-35.
- Kumaresh, K. and Praveena, S. (2012). Farmer’s attitude and brand preference of bio inputs with special reference to bio fungicide in Erode district of Tamil Nadu. Internat. J. Com. & Bus. Mgmt., 5(2): 190-196.
- Shiva Kumar, M.P. (2014). Brand preference and buying decision- A study with reference to organized Indian edible oil brands. African J. Mktg. Mgmt., 6(2): 17-26
- Sivasankaran, S. and Sivanesan, R. (2013). Brand preference of packed milk-comparative study on rural and urban consumers in Kanyakumari district. Internat. J. Bus. & Mgmt. Invention, 2(7): 23-35.
- Velavan, C., Naveen Kumar, S. and Varadha Raj, S. (2015). A study on brand preference and brand swithing behaviour of Bt cotton farmers in Andhra Pradesh. Indian J. Mktg., 45 (11) : 17-28.
- A Study on Demand Analysis of Farm Machineries and Equipments in Nilgiris District
Abstract Views :298 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 59-68Abstract
This study was undertaken with an overall objective of assessing the demand for farm machineries and equipments in Nilgiris district of Tamil Nadu. Atotal of 180 farmers were selected from the different taluks of Nilgiris for the study. Both primary and secondary data were collected and utilized for the study. Majority of the sample respondents were middle aged, educated and experienced in farming. Majority of the sample farmers did not own any farm machineries and aware on farm machineries and equipments through Government institutions. The utilization of farm machineries and equipments for cole crops and plantation crops were found that it was used for various field operations like, field preparation, earthing up and weeding, plant protection, irrigation and harvesting. Tractors and power tillers were mostly used for land preparation by the sample farmers. The sample dealers were middle aged, had better educational status and well experienced in retailing. All the sample dealers were sole proprietors and deal with products like seeds, fertilizers, farm equipments and pesticides. Methods of promotion followed by the sample farmers were mainly by using phamplets, field demonstrations, stalls and exhibitions. Farmer’s preference and brand image were the major factors influencing the brand preference of the sample dealers.Keywords
Farm Machineries, Farm Mechanization, Farm Equipments, Probit.References
- Muhammad Aamir Iqbal, Asif Iqbal, Sher Afzal, Nadeem Akbar, Rana Nadeem Abbas and Khan, Haroon Zaman (2015). Agricultural mechanization status and future prospects. Am-Euras. J. Agric.& Environ Sci.,15 (1): 122-128.
- Sharma, Prabhu (2007). Assesing the market potential of tractors for john deere equipments Pvt. Ltd in Pollachi Taluk of Coimbatore district. M.B.A. Thesis, Tamil Nadu Agricultural University, Coimbatore, T.N. (India).
- Singh, Gajendra (2004).Relationship between mechanization and agricultural productivity in various parts of India. AMA, 32(2) : 68-76.
- Singh, S.P., Singh,R.S. and Singh, Surendra (2011). Sale trend of tractors and farm power availability in India. Agric. Engg. Today, 35(2) : 25-35.
- Singh, Sukhbir (2014). Farm mechanization in hills of Uttarakhand, India: A Review. Agric. Sustain. Develop., 2(1) : 65-70.
- Singh, Surendra, Singh, S.P. and Singh,R.S. (2010). Farm power availability and agriculture production scenario in India. Agric. Engg. Today, 34(1): 3-17.
- Tyagi, K.K., Singh, Jagbir, Kher, K.K. and Jain,V.K. (2010). Status and projection of agricultural implements and machinery in India. Agric. Engg. Today, 34 (4) : 5-14.
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