Informatics Publishing Limited

Rakesh Rathore ¹, Subodh Agarwal ², Amita Girdhar ²

Affiliations
1 Institute of Agri Business Management Bikaner, Rajasthan, IN
2 CCS, Haryana Agricultural University Hisar, Haryana, IN

Abstract

Rapeseeds and mustard is one of the most important oilseed crop of the India. It is cultivated across the country. The main objectives of the study was to study area and production of mustard in Hisar district of Haryana. To study the marketing channel of mustard. To study marketing cost and margin of mustard marketing. To study problem faced by farmer in production and marketing of mustard in Hisar district of Haryana. The study area was Hisar district of Haryana. Two block, Hisar block I and Hisar block II was purposively selected, and further 2 villages (8 farmers) from Hisar block I and 3 villages (12 farmers) from Hisar block II was conveniently selected. Total sample size of study was 40 respondent including 20 farmers, 5 wholesalers, 5 processors, 5 retailers, and 5 consumers. The marketing channel is identified in the study are, 1) Producer ->Consumer 2) Producer ->Village Trader ->Wholesaler ->Retailer ->Consumer 3) Producer ->Village Trader ->Wholesaler ->Miller/Oil Expeller ->Consumer 4) Producer ->Miller/Oil Expeller ->consumer. In channel III wholesalers sell their produce to the processors at the rate 37 per kg and total cost incurred by processors was 40 per kg and sell to retailers at the rate 41.50 per kg so processor margin in this channel was 1.50 per kg. Timely credit facilities are required on season for cultivation of Rapeseeds and Mustard. Distress sale and low price of their produce in the market is major constraints faced by the farmers. The highest total difference between marketable surplus and marketed surplus was in Hisar block II followed by Hisar block I.

Keywords

Rapeseeds, Mustard, Production, Marketing.

Full Text