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Agrawal, Rachna
- Bancassurance:A New Way of Insurance Marketing
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PDF Views:146
Authors
Affiliations
1 Lingaya's Institute of Mgmt. and Tech., Faridabad, IN
2 Apeejay College of Engineering, Sohna, IN
1 Lingaya's Institute of Mgmt. and Tech., Faridabad, IN
2 Apeejay College of Engineering, Sohna, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 5, No 2 (2007), Pagination: 26-32Abstract
Bancassurance is a technique of selling insurance products through banks. Traditionally, Insurance products were sold only by insurance agents but time is demanding for innovative distribution channel so that more customers can access the insurance products in more economical ways. The concept of bancassurance, first introduced in Europe, is now being practiced by banks in most of the countries. It is an important collaborative technique, linking together the banking and insurance sectors, which are the two important wheels of the cart of financial system of a country. Through Bancassurance banks can increase their profits with existing resources and insurance companies can reach larger customer base. In the last financial year, India has experienced a substantial growth in the life insurance business. The new business premium growth rate for this financial year over the previous financial year is 36%. This growth is primarily due to bancassurance but the expected level of growth can not be touched unless some new marketing strategies are adopted by banks.
This paper analyses Bancassurance as an important technique of marketing of insurance products. It will discuss the benefits of Bancassurance for insurance and banking companies. In this paper SWOT analysis of Bancassurance has been done to help in assessing the attractiveness and risk involved in Bancassurance. This paper would have been incomplete without the proper review of current scenario of Bancassurance. Through this paper an attempt has been made to identify the problems in implementing the Bancassurance and some measures have been suggested for smooth implementation of Bancassurance. A special emphasis has been given to convertibility of banking and insurance products, which might be very beneficial for the customers. The heart of the paper lies in providing innovative suggestions for improving the Bancassurance so that its advantages can be accrued by all the parties concerned viz. the banks, insurance companies and the people of the country.
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- The Influence of Personality Traits on Consumer Impulsive Buying Behaviour
Abstract Views :218 |
PDF Views:1
Authors
Affiliations
1 Bhartiya Vidya Bhavan’s Usha and Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management(NDIM), New Delhi, IN
1 Bhartiya Vidya Bhavan’s Usha and Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management(NDIM), New Delhi, IN
Source
International Journal of Marketing and Business Communication, Vol 5, No 1 (2016), Pagination: 35-42Abstract
Consumer behaviour is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organisation of the characteristics of a particular person, physical and psychological, which influence behaviour and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individual's personality traits. The individual's few personality traits influence consumer for impulsive buying behaviour. The aim of present research is to study the personality traits influence on consumer impulsive buying behaviour as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behaviour, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behaviour. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender; 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analysed using statistical applications such as correlation and 't' Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behviour that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behaviour. The man showed more impulsive buying behaviour compare to women.Keywords
Personality Traits, Consumer Behaviour, Impulsiveness, Emotional State, Mood, Buying Behaviour.
- Review of Priority Sector Lending Performance of Indian Commercial Banks
Abstract Views :242 |
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Authors
Affiliations
1 YMCA UST, Faridabad, IN
1 YMCA UST, Faridabad, IN
Source
Asian Journal of Management, Vol 6, No 4 (2015), Pagination: 302-306Abstract
Priority Sector Lending (PSL) is an attempt by Reserve Bank of India to channelize financial assistance to neglected sector of economy. Priority Sector lending includes agriculture, Small scale industries, weaker sections, education and housing etc. RBI has done various changes in PSL guidelines time to time. There are various researches which study the affect of PSL on economy, banks and beneficiaries. It is also found in different studies that there are various quality issues in PSL. In this study researcher try to find out the factors related to banks and beneficiaries of PSL which affect the quality of PSL.Keywords
Priority Sector Lending, Agriculture, Non Performing Assets (NPA), Reserve Bank of India (RBI), Private Banks, Public Banks.- A Study of Comparison of Private and Public Sector Banks Regarding Various Aspects of Relationship Marketing
Abstract Views :395 |
PDF Views:0
Authors
Affiliations
1 YMCAUST, Faridabad, Haryana, IN
2 Lingaya’s University, Faridabad, Haryana, IN
1 YMCAUST, Faridabad, Haryana, IN
2 Lingaya’s University, Faridabad, Haryana, IN
Source
International Journal on Customer Relations, Vol 6, No 1 (2018), Pagination: 65-71Abstract
In today’s competitive world, it has become mandatory to maintain the relationship not only with customers but also with other stakeholders. After liberalisation, privatisation, and globalisation, private banks are giving tough competition to public sector banks. The present paper compares the public sector and private sector banks in various aspects of relationship marketing. For the same purpose, 23 variables have been taken. The mean and standard deviation have been calculated. The data has been collected through the chosen employees of the different banks. The area chosen for the study is national capital region (NCR). Independent t-test has been used for comparing the banks. It has been observed that there is a significant difference between private sector and public sector banks. The performance of private sector banks has been found to be better in every aspect studied.Keywords
Relationship Marketing Strategies, Private Sector Banks, Public Sector Banks, Customer Relationship Management.References
- Agrawal, R., MattaMittu G., & Madan, R. (2014). Relationship marketing in Indian banking sector: A review in ZIJBEMR, 4(6), 181-188.
- Balakrishnan, H., & Krishnaveni, R. (2014) The SIJ Transactions on Industrial, Financial & Business Management (IFBM), 2, 15-20.
- Caemmerer, B., & Dewar, A. (2013). A comparison of private and public sector performance. The Journal of Applied Business Research, 29(5), 1451-1458.
- Chimote, N. K., & Srivastava, A. (2011). A Study on the effectiveness of Relationship Marketing practices with existing customers in banking industry. Romanian Journal of Marketing, (4), 42.
- Cokins, G. (2002). Measuring customer value: How BPM supports better marketing decisions. Business Performance Management, 13-18.
- Cooper, M., Upton, N., & Seaman, S. (2005). Customer relationship management: A comparative analysis of family and nonfamily business practices. Journal of Small BusinessManagement, 43(3), 242-256.
- Daffy, C. (1999). Once a customer, always a customer. New Delhi: HarperCollins.
- Das, S. K. (2012). Customer relationship management in banking sector: A comparative study of SBI and other nationalized commercial banks in India. ArthPrabhand: A Journal of Economics and Management, 1(6), 68-82.
- Das, K., Parmar, J., & Sadanand, V. K. (2009). Customer Relationship Management (CRM) best practices and customer loyalty: A study of Indian retail banking sector. European Journal of Social Sciences, 11(1), 61-85.
- Gill, H. S., & Arora, S. (2013). A study of customer satisfaction: Comparison of public and private banks. Pacific Business Review, 6(6),74-79.
- Gronroos, C. (2006). On defining marketing: Finding a new roadmap for marketing. Marketing Theory, 6(4), 395-417.
- Gronroos, C. (2009). Marketing as promise management: Regaining customer management for marketing. Journal of Business & Industrial Marketing, 24(5/6), 351-359.
- Gronroos, C. (1999). Relationship marketing: Challenges for organization. Journal of Business Research, 46, 327-335.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. (2010). Multivariate data analysis (7th Ed.). Pearson.
- Haq, W., & Muhammad, B. (2013). Customer Satisfaction: A Comparison of Public and Private Banks of Pakistan. In: Xu J., Yasinzai M., Lev B. (eds) Proceedings of the Sixth International Conference on Management Science and Engineering Management, 185. Springer, London.
- Hiebeler, R., Kelly, T. B., & Ketteman, C. (1998). Best practices: Building your business with customer-focused solutions. New Delhi: Simon & Schuster.
- Madan, R., Agrawal, R., & Matta, M. G. (2015). Relationship marketing in banking sector: A review. International Journal of BRIC Business Research, 4(4), 1-10.
- Madan, R., Agrawal, R., & Matta, M. G. (2012). Service quality in banking sector with special reference to Haryana. International Journal of Business Economics & Management Research, Zenith, 2(11), 155-165.
- Mittal, A. (2008). Relationship marketing - A perspective of public and private bank managers. Amity Management Analyst, 2(2), 63-71.
- Puthukulangara, M. D., & Moses, D. R. (2014). A comparative study on consumer perception of CRM initiatives of public and private sector banks in Thrissur District, Kerela. International Journal of Research in Engineering and Technology, 3(7).
- Rajshekhar, V., & Dash, M. (2012). A Comparison of Relationship Marketing in Public and Private Sector Banks in India. Available at SSRN: https://ssrn.com/abstract=2190064 or http://dx.doi.org/10.2139/ssrn.2190064
- Siddique, N., & Khandakar, S. A. (2007). Comparison of services of public, private and foreign hospitals from the perspective of Bangladeshi patients. Journal of Health, Population and Nutrition, 25(2).
- Sin, L. Y., Tse, A. C., & Yim, F. H. (2005). CRM: Conceptualization and scale development. European Journal of Marketing, 39(11/12), 1264-1290.
- Role of Social Media:Attracting & Engaging Customers in Online Shopping
Abstract Views :221 |
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Authors
Affiliations
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management (BULMIM), New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management (BULMIM), New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
Source
International Journal of Knowledge Management and Practices, Vol 6, No 1 (2018), Pagination: 5-14Abstract
Social media have become a hot topic today, and there is barely anybody who hasn’t joined or used a social media platform for one purpose or another. Nowadays, due to the advancement of technology, social media are considered a right way to get the right information at the right time with the customers. Social media give high control to customers as it enables the buyers to gather much more information, watch the views, and compare different products by sitting at home. The aim of present research is to study on social media which attracting and engaging customers in online-shopping behaviour. Therefore, it helps to create new possibilities of doing online business and communicating with customers. The objectives of this research are to: (1) examine the role of social media and their effects on the buying behaviours of customers, (2) know the effect of age on online shopping of customers, and (3) identify the online-shopping strategies for attracting and engaging customers. The study was made from randomly collected 155 samples. These were further divided on the basis of three age groups; 20-34, 35-49, and 50-65. Similarly, we have collected online data from 14 retailers in our sample to know the strategies to attract and engage customers. Data were collected from Delhi and NCR region. The result has shown that social media attract and engage customers as a medium of communication for interaction and share ideas with their family and friends and making business contacts, etc. On the basis of age group, it has shown that age groups of 20-34 and 35-49 were doing more online shopping in comparison to age groups of 50-65. The age group of 50-65 is not the prominent shoppers; also, they were not fond of using social media platforms.Keywords
Age Group, Online Customers, Online Retailers, Online Shopping, Social Media.References
- Abdul, G., & Muhammad, T. (2010). Social Media Marketing vs. Prevalent Marketing Practices: A Study of Marketing Approaches for Micro firms in Sweden. Thesis within Business Administration, June, 2010, Jonkoping university.
- Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., et al. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38-53.
- Bei, L. T., Chen, E. Y. I., & Widdows, R. (2004). Consumers’ online information search behavior and the phenomenon of search vs. experience products. Journal of Family and Economic Issues, 25(4), 449-467.
- Berthon, P., Pitt, L. F., & Campbell, C. (2008). Ad lib: When customers create the Ad, California. Management Review, 50(4), 6-30.
- Bolotaeva, V., & Cata, T. (2011). Marketing Opportunities with Social Networks. IBIMA Publishing. Journal of Internet Social Networking and Virtual Communities. Retrieved from http://www.ibimapublishing.com/journals/JISNVC/jisnvc.htmlVol. 2011.
- Burke, K. (2006). Network to drive revenue. Target Marketing, 29(2), 25-26.
- Burke, P. J. (1997). An identity model for network exchnage. American Sociological Review, 62(1), 134-150.
- Clemons, E. K. (2009). The complex problem of monetizing virtual electronic social networks, Decision Support Systems. Retrieved from www.elsevier.com/locate/dss.
- Dhawan, A. (2008). Motivation factors for on line buying: The price driver. Auckland, New Zealand.
- Dwyer, C., Hiltz, S., & Passerini, K. (2007). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. AMCIS 2007 proceedings, 339.
- Fournier, S., & Avery, J. (2011). The uninvited brand. Business Horizons, 54(3), 193-207.
- Isaksson, J., & Xavier, S. (2009). Online Communities: Segments And Buying Behavior Profiles. Master Thesis in Business Marketing, Spring 2009:MF26, Hogskolan Boras.
- Javitch, D. (2008). Entrepreneurs Need Social Networking. Entreprenuer.com. Retrieved from http://www.entrepreneur.com/humanresources/employeemanagementcolumnistdavidjavitch/article198178.html.
- Khara, H., Alijanpour, N., Fallah Shamsi, S. Z., Sattari, M., Amiri, K., Rahbar, M., & Ahmadnezhad, M. (2012). Effects of water temperature and migration time on some fecundity indices and domperidone. Aquaculture, 265, 288-293.
- Larson, K., & Watson, R. (2011). The value of social media: Toward measuring social media strategies. Online Communities and Digital Collaborations, 1-18.
- Luigi, D., Mihai, T., & Simona, V. (2012). Discovering social media behavior patterns in order to improve the marketing strategy in the current chaotic environment. Revista Economica, 6(64).
- Muhammad, T., & Abdul, G. (2012). Embracing the social media bandwagon: A study of micro firms. American International Journal of Contemporary Research, 2(3), 246-251.
- Nambisan, S., & Baron, R. A. (2009). Different roles, different strokes: Organizing virtual customer environments to promote two types of customer contributions. Organization Science, 21(2), 554-572.
- Olson, T. (2009). Build Business Using Social Networks. PC World. Retrieved from http://www.pcworld.com/businesscenter/article/159309/build_business_using_social_networks.html.
- Pedersen, S. T. (2011). Online Word-of-Mouth Communication and Consumer Behaviour: A Study of the Influence of Word-of-Mouth Communication through Social Media. Copenhagen Business School September 2011, Thesis.
- Peterson, R. A., & Merino, M. C. (2003). Consumer information search behaviour and the Internet. Psychology and Marketing, 20(2), 99-114.
- Shrivastava, A., & lanjewar, U. (2011). A business intelligence model for Indian consumers’ Behaviour with respect to Motivation. International Journal of Computing and ICT Research, 5(2).
- Guo, S., Mengqiu, W., & Leskovec, J. (2011). The role of social networks in online shopping: Information passing, price of trust, and consumer Choice. EC ’11, June 5-9, 2011, San Jose, California, USA.
- Story, L., & Stone, B. (2007). Facebook retreats on online tracking. The New York Times, 30.
- Tariq, M., & Wahid, F. (2011). Assessing effectiveness of Social Media and Traditional Marketing Approaches in terms of cost and target segment coverage. Interdisciplinary Journal of Contemporary Research in Business, 3(1), 1050-1075.
- Weston, R. (2008). Social networking strategies. Entrepreneur.com.
- Wolfinbarger, Mary F., & Gilly, M. C. (2001). Shopping online for freedom control and fun. California Management Review, 43(2 Winter), 34-55.
- Zhu, K., Kraemer, K., Xu, S., & Dedrick, J. (2004). Information technology payoff in e-business environments: An international perspective on value creation of e-business in the financial services industry. Journal of Management Information System, 21(1), 17-54.
- A Study of Relationship Marketing Strategies in Public and Private Banks with Special Reference to NCR
Abstract Views :249 |
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Authors
Affiliations
1 YMCA University of Science and Technology, Faridabad, IN
2 L, Lingaya’s University, Faridabad, IN
1 YMCA University of Science and Technology, Faridabad, IN
2 L, Lingaya’s University, Faridabad, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 384-388Abstract
Relationship Marketing is process to attract, interact and retain the profitable customers. In modern world, banks are feeling increasing competitive pressures. Therefore, it has become compulsion for them to follow the concept of relationship marketing. The objective of the paper is to know about the relationship marketing strategies adopted by public and private sector bank. The study has been done from the perspective of employees. For identification of variables, literature review has been done. The data was collected from the employees of banks selected. 36 variables have been reduced to the eight factors. Exploratory Factor Analysis has been done using SPSS 21. Eight factors found are customer service, special treatment to customers, employee empowerment, multichannel approach and channel optimization, customer lifetime value, customization of products, customer database management and last but not the least technical expertise.Keywords
Relationship Marketing Strategies, Customer Service, Customer Database, Customer Lifetime Value, Customer Relationship Management, Exploratory Factor Analysis, Customization, Channel Optimization.References
- Daffy, C. (1999), “Once a customer, always a customer”, New Delhi: HarperCollins.
- Kothari C.R., Research Methodology, New Age International Limited Publisher
- Hair Joseph F., Black Willam C., Babin Barry J., Anderson RolphE.,” Multivariate Data Analysis” Pearson, Seventh Edition.
- Hiebeler, R., Kelly, T. B., Ketteman, C. (1998), “Best practices: Building your business with customer-focused solutions”, New Delhi: Simon and Schuster.
- Sheth N. Jagdish, ParvatiyarAtul, G Shainesh: edited,(2001) : Customer Relationship Management , emerging concepts, tools and applications , Tata McGraw-Hill
- Agrawal R., Dr. Matta Mittu G, Madan R (2014)., "Relationship Marketing in Indian Banking Sector: A Review in ZIJBEMR , 4(6), 181-188
- Chimote, N. K., and Srivastava, A. (2011). A Study on the effectiveness of Relationship Marketing practices with existing customers in banking industry. Romanian Journal of Marketing, (4), 42.
- Cokins, G. (2002), “Measuring customer value: How BPM supports better marketing decisions”, Business Performance Management, 13-18.
- Cooper, M., Upton, N. and Seaman, S. (2005), "Customer relationship management: Acomparative analysis of family and nonfamily business practices, Journal of Small BusinessManagement, .43(3), 242-256.
- Das Sanjay, K. ( 2012), “Customer Relationship Management in Banking Sector-A Comparative Study of SBI and other nationalized Commercial Banks in India”, ArthPrabhand: A Journal of Economics and Management,1(6), .68-82.
- Das K., Parmar J., Sadanand Vijay, K. (2009), “Customer Relationship Management (CRM) Best Practices and Customer Loyalty: A Study of Indian Retail Banking Sector”, European journal of social Sciences, 11(1), 61-85.
- DasariShailendra, GunaseelanRupa (2012), “Relationship Marketing: An Overview”,Indian Journal of Marketing, 42(12), .5-15.
- Gronroos, C. (2006). On defining marketing: Finding a new roadmap for marketing. Marketing Theory, 6 (4), 395-417.
- Grönroos, C. (2009) "Marketing as promise management: regaining customer management for marketing", Journal of Business and Industrial Marketing, 24(5/6), 351 – 359.
- Gronroos Christian, “Relationship Marketing- Challenges for Organization”, Journal of Business Research,46, 327-335.
- Hussain Iftikhar, Hussain Mazhar, Hussain Shahid and Sajid M.A. (2009), “Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan”, International Review of Business Research Papers, 5(6),.117-132
- Madan R., Agrawal R., Dr. Matta Mittu G (2015), “Relationship Marketing In Banking Sector : A Review”, International Journal of BRIC Business Research, 4( 4), 1-10
- Madan R., Agrawal R., Dr. Matta Mittu G(2012) , “Service Quality in Banking Sector “With special reference to Haryana” in International Journal of Business Economics and Management Reserach, Zenith 2(11), 155-165
- Mittal Anuraag (2008) “Relationship Marketing - A Perspective of Public and Private Bank Managers”, Amity Management Analyst, 2(2), Jan.-June, 63-71.
- Mohammed Abdul Alem, Rashid Basri bin S (2014), Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, International Review of Management and Marketing, 2( 4), .220-230
- Sin, L. Y., Tse, A. C., and Yim, F. H. (2005), “CRM: Conceptualization and scale development”, European Journal of Marketing, . 39(11/12), 1264-1290.
- Nagu Vinay Kumar, ( 2012), Managing Customer Relations Through Online Banking”, Indian Journal of Marketing, .42( 9),.13-18
- Navarro Mercedes Marzo, Iglesias Marta Pedraja, Torres Ma Pilar Rivera (2004), “The benefits of relationship marketing for the consumer and for the fashion retailers”, Journal of Fashion Marketing and Management, 8(4),. 425-436
- Ndubisi Oly Nelson, Wah Kok Chan (2005), “ Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction”, International Journal of Bank Marketing, 23(7), 542-557
- Nijssen J. Edwin, Herk Hester Van (2009), “Relationship Marketing: Exploring Consumer’s Cross Border Service Relations”, International Journal of Marketing, 17(1), 91-115.
- Determining the Efficiency of the Black and Scholes Model in Pricing of Nifty Stock Call Options After Replacing the Spot Price by the Discounted Value of Future Price
Abstract Views :198 |
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Authors
Affiliations
1 Department of Management Studies, YMCA University of Science and Technology, Faridabad, Haryana, IN
1 Department of Management Studies, YMCA University of Science and Technology, Faridabad, Haryana, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 667-674Abstract
The aim of this research paper is to study the Black-Scholes model and the model after bring change in the spot price. The systematic difference between call option market prices and prices calculated under the Black-Scholes model have been observed for the valuation of call option contracts written on eight Indian stocks quoted on NSE. We have seen that Future prices of stocks are traded less than the market price which causes the negative cost of carry bias. The various pricing errors produced by the Black-Scholes model can be attributed to this difference. The negative cost carry problem has been addressed by Black in commodity market by using Future prices instead of spot prices as the Future prices incorporate cost of carry as well as the various mismatches faced by market. This research paper first examines the pricing errors produced by the Black-Scholes model and at the second stage it replaces spot price (S) in the original Black-Scholes model by the Discounting Value of the Future Price (DVFP) to gauge the pricing accuracy. It has been found that the exhibited errors under the Black- Scholes model are high and the model after replacing spot price by the DVFP shows improvement over the Black-Scholes model.Keywords
Black-Scholes Model, Negative Cost of Carry, DVFP.References
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- Content Analysis of the Literature on Career Advancement of Women Employees:A Critical Review
Abstract Views :163 |
PDF Views:1
Authors
Affiliations
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
Source
International Journal of Marketing and Business Communication, Vol 8, No 2&3 (2019), Pagination: 37-52Abstract
In a global economy, the major focus of organisations is to manage a diverse workforce. Therefore, it is important that more women are employed in managerial positions and have a satisfying career growth. Women in managerial positions are underutilised. Their skills remain unexplored due to the traditional mindset of the society. In spite of the obstacles in their path, the number of women with children taking an interest in the paid workforce has increased notably in the past few decades. However, the major portion of the work environment has still not changed their attitude in providing employment that enables women to balance their work and family obligations. The point of the research is to study the main factors that affect the professional success of a woman, both in the global sense and especially in the Indian setting. Thus, to discover the status of the administrative position and furthermore part astute nearness of women in Indian corporate. The study is based on literature review. It focuses majorly on various factors, such as the individual, the family, the organisational and the socio-cultural, that influence career advancement of women, and affect organisational performance and the economic growth of the country. This research builds a hypothetical structure of the current research. It also proves to be a guide that addresses administrative issues in the workplace, the execution of the changes and the development of the organisation. The hole of different measurements how it varies with authoritative practice, approach making, basic leadership for the vocation movement of women utilised in the organisations.Keywords
Career Advancement, Work-Family Conflict, Work-Life Imbalance, Family Commitment, Career Decisions, Women Employees.References
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