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Jayaswal, Pragya
- Impact of Advergames on Children
Authors
1 Delhi School of Professional Studies and Research, Delhi, IN
2 Delhi Institute of Advanced Studies, Delhi, IN
Source
International Journal of Innovative Research and Development, Vol 6, No 1 (2017), Pagination: 88-92Abstract
Advergames are new form of advertisements in which, the products are positioned within games offered online. The products are positioned in the events of the game, in the game scenes and on the bodies of the characters.
This paper studies the effectiveness of Advergames on young children in India in relation to the modified hierarchy of effects model. The sample consisted of 84 children in the age group of 8-12 years who could use internet and could also respond to simple paper and pencil surveys. A survey was conducted over young children immediately after they played a select online game to identify their response with regard to attention, recognition, liking, preference, intention and choice.
After a stipulated gap certain questions were asked and to identify the effect of Advergame on the young minds and to test the recognition and recall of the brand. It was observed that Advergames are very effective in influencing children buying behavior as majority of them were able to retain the character showed in the game and they preferred Pepsi to other brands. Their awareness of the brand Pepsi increased and they could recognize the brand among other competitors thus giving a competitive advantage to the brand.
- Critical Success Factors Affecting E-learning Quality for Management Students in Delhi-NCR
Authors
1 Delhi Institute of Advanced Studies, Delhi, IN
Source
Research Journal of Humanities and Social Sciences, Vol 10, No 2 (2019), Pagination: 346-350Abstract
The urban population in India is projected to grow faster than its overall population by 2030. This rapid increase in population will create pressure on the economy as well as on the education system. With the changing time, psychology of students is also changing. Today, attending hours of face-to-face lectures in schools/colleges in today’s dynamic scenario is passé. And this can be suspected as a major reason of dropouts Government schools. Time has come. Teaching needs to be changed. There is a growing need for teachers to make their classes more dynamic as to suit the demand of today’s youth. Another problem which is faced in Indian education system is the shortage of education institutes and faculty. This limitation can be overcome if the learning resources can be provided on cloud and the relevant technology can be made accessible to everyone. Technology, therefore has the capability to address all these issues. Prime Minister Narendra Modi’s emphasis on the Digital India campaign aims to ensure better connectivity and maximize the potential of India’s youth. Growing penetration of internet and increasing smartphone penetration along with a strong thrust from the Government are accelerating the transformation of India’s education system. World is being digitized and therefore, the need of the hour is to make the youth of today, technology friendly. The key to success is in catching them young. In this paper, factors affecting the e-learning quality for Management students of Delhi NCR also derived. The exploratory factor analysis was conducted and five critical factors for the successful implementation of e-learning for management students were derived. These five critical factors were termed as Utilitarian factors, Facilitating conditions, Progress tracking, Content quality and Hedonic factors.Keywords
ICT, Technology, Digitization, Primary Education.References
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- Application of Linear Programming in Optimising Student Outreach for Coaching Institutes Operating in Delhi NCR
Authors
1 Assistant Professor, Delhi Institute of Advanced Studies, IN