Informatics Publishing Limited

Parul Gill ¹, Saroj S. Jeet Singh ²

Affiliations
1 LB. (P.G) College, Panipat, Haryana, IN
2 I.C. College of Home Science, CCSHAU, Hisar, Haryana, IN

Abstract

Haryanvi women have always found deep personal pleasure and sense of satisfaction in creating articles of daily use. These articles are now required to be considered as lost treasure and raised as economic activity to make women economically strong. So the present study was conducted to assess the scope of income generation for rural women through traditional decorative textile handicraft articles of Haryana. The existing decorative handicraft articles were explored and three selected articles were modified for contemporary use and were got assessed for acceptability in Indian and foreign market. Two articles were found to have excellent acceptability whereas one found to have very good acceptability.

Keywords

Handicraft, Income Generation, Economic Well-Being, Traditional, Decorative Articles.

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Parul Gill ¹, Poonam Malik ², Pankaj Gill ³

Affiliations
1 Department of Home Science, I.B. (P.G) College, Panipat, Haryana, IN
2 Department of HDFS, CCSHAU, Hisar, Haryana, IN
3 Department of Home Science, Pt. CLS Govt. College, Karnal, Haryana, IN

Abstract

The present study was undertaken to explore the decision making patterns of college girls in relation to clothing and their satisfaction level with these decision making patterns. Thirty under graduate college girls from Panipat city were approached to record their responses regarding decision making in relation to clothing and satisfaction level through a well structured questionnaire. It was found that most of the girls (56.66%) themselves made the decisions about the type of garment (Indian, western or both) they wear and majority of girls (70%) were highly satisfied with this decision making. Parents performed the role of buyers for their college going daughters' garments in most of the cases (63.33%) and the 73.33% girls had high level of satisfaction with this. In most of the cases (60%) the decision about the garment design was made by the girls themselves and they were highly satisfied with it.

Keywords

Clothing, College, Girls, Decision Making.

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Parul Gill ¹, Saroj S. Jeet Singh ²

Affiliations
1 Department of Home Science, I.B. (P-G) College, Panipat, Haryana, IN
2 I.C. College of Home Science, CCSHAU, Hisar, Haryana, IN

Abstract

The present study was conducted to assess the market potential of traditional textile oxen handicraft articles of Haryana after modifying some selected articles for contemporary use. An exhaustive list of traditional oxen handicraft articles was compiled with the help of elderly rural women. Maximum possible articles were collected from villages. Two articles viz. Bailari and Aather were selected for modification to suit contemporary tastes. Experts were consulted on how to improve these articles to achieve a modern look. Following experts' suggestions, the selected articles were recreated. Bailari was replicated in miniature form for decorative purposes. The distinct applique work of aather was imitated to create stylish cushion covers. The prepared articles were assessed for marketability by 200 respondents including Indian as well as foreign visitors and stall owners/exporters at the International Trade Fair, Delhi. Bailari, with WMS 3.33, was found to have excellent market potential while overall acceptability of cushion cover was found to be good with WMS 2.50.

Keywords

Haryana, Handicraft, Market Potential, Traditional, Oxen Articles.

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Parul Gill ¹, Saroj S. Jeet Singh ²

Affiliations
1 I.B. (P.G) College, Panipat, Haryana, IN
2 I.C. College of Home Science, CCSHAU, Hisar, Haryana, IN

Abstract

In an attempt to promote the use of hand made crafts and textiles of Haryana by making them commercially viable beejani, the traditional hand fan, was reduced in size and made foldable in design. Modifications in colour fabric and embellishments were also done as per the suggestions of the 30 experts. Acceptability by consumers was assessed by displaying in International Trade Fair, Delhi and recording responses of 200 visitors. The seven product features assessed were aesthetic appeal, utility, workmanship, uniqueness, color combination, fabric and traditional value. Acceptability of beejani for traditional value, aesthetic appeal and utility was found excellent while for colour combination, fabric, workmanship and uniqueness was found to be very good. On an average, acceptability was found to be very good.

Keywords

Beejani, Haryana, Craft, Traditional, Market Potential.

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