Informatics Publishing Limited

Abstract

Catastrophe’s, both natural and human-made, have been taking place with escalating rate of recurrence and consequence in current decades in numerous realm’s all around the globe. Among them, India is yet to recover from recent calamity that happened in Uttrakhand in 2013. In the midst of many other reasons it has been acknowledged that lack of wakefulness of the instruments and systems for post adversity waste management is a vital question of apprehension. None of the Indian academic institutions associated to the field offer courses designed for the management of catastrophe waste within the nation. Moreover, none of these institutions demeanour awareness programmes intended at the public on new mechanisms and systems of management of disaster waste. To attend to these issues, these investigate aims to augment capacities to build up new apparatus and systems for sustainable post catastrophe waste management spotlighting construction and demolition waste. To achieve India and a framework will be proposed for enhancing capacities for sustainable disaster waste management in economical, social and technological aspects. This piece of writing is observatory in nature.

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Abstract

The popularity of social media among customers has opened up new avenues for marketers to provide them holistic brand experience. In today’s marketplace the success of a brand depends upon the combined and mutual experiences of consumers. The biggest challenge faced by marketers nowadays is to secure effective interaction with customers and inspire them to share their experiences with others. This way only they can create constructive and unforgettable experiences that can attract and retain customers. The contemporary strategy being used by marketers nowadays is experiential marketing. It allows the customers to intermingle completely with the brand, appealing to their rational as well as emotional sides and forming experiences that are truly memorable. This customer’s interaction and involvement with the brand brings it to the life and helps in thinning the line between their memorable experiences and brand awareness. The main objective of the paper is to gain insights into the evolution of the notion of experience applied in experiential marketing and also drawing its comparison with traditional marketing strategies. An attempt has been made to add live cases of experiential marketing to justify the significance and relevance of this concept.

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