Informatics Publishing Limited

Nirali Honest ¹, Bankim Patel ², Atul Patel ¹

Affiliations
1 Smt. Chandaben Mohanbhai Patel Institute of Computer Applications, Charotar University of Science and Technology, (CHARUSAT), Changa - 388421, Gujarat, IN
2 Shrimad Rajchandra Institute of Management and Computer Application, Uka Tarsadia University, Tarsadi - 394350, Gujarat, IN

Abstract

Background/Objectives: The website is composed of permanent and temporary pages. Deriving a prediction model which considers the dynamic pages generated on the website requires to consider new aspects. Methods/Statistical Analysis: We adopt supervised learning models as they give better prediction results for new input data. After reading the log files and applying preprocessing, we build the user navigation patterns and then apply the prediction of pages. The main parameter on which we have modified is the time stamp. In earlier approaches the time stamp was divided into day, month and year and based on the timestamp granule selected the prediction model was formed. In our work we consider the same granule with introduction to new timestamp namely event. Findings: Markov model are very good in predicting the pages for n length, but the model doesn’t focus on temporal aspect for prediction. Temporal n-gram model covers the temporal aspect of prediction by forming the granules of time. This model gives good accuracy in predicting pages that are permanent for any given website, but doesn’t tend to be good for pages that are temporary in nature. Our model focuses on temporal aspect for both types of pages by creating an event based temporal n-gram model. Event means creating a special named interval for which the pages are made available on the website. This means that after the interval specified in the event the page will be no more visible on the website. The pages are predicted based on the nature of pages, we form broadly two types of nature of pages 1. Regular for permanent pages and 2. Event for temporary pages. By introducing this temporal aspect the prediction algorithm considers the specified interval only for the event specific pages, after the interval is over the pages are not considered for prediction. Application/Improvements: Specifying events help to derive better accuracy in prediction when we consider permanent and temporary pages, as we predict the pages based on the condition whether they are regular or event based pages.

Keywords

Classification Algorithms, Conditional Probability, Event Based Granule Model, Naive Baysian, Prediction Model

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Nirali Honest ¹

Affiliations
1 Smt. Chandaben Mohanbhai Patel Institute of Computer Applications, Charusat – 388421, Gujarat, IN

Abstract

Objectives: The paper focuses on mining the usage patterns to help the user find the pages easily while visiting the website. In order to carry out discovery patterns first the patterns are created and then analyzed for the performance issues. Methods/Statistical Analysis: The quality of a website can be measured by more than one ways, one can consider the aesthetic view of the pages, others can view how the pages are ordered to make it convenient for the user to navigate. We focus on the second perspective of the quality, as it aims at helping the user what it want to find while visiting the website.In order to know what the user wants when he visits the website, it is important to know their browsing patterns. Findings: A lot of good information can be derived from mining log files generated as part of user access to the website. Log files can be mined for basically two reasons 1) To predict the pages that user may prefer to visit and 2) To know the core reason for visiting the site. In order to know the motive of the user visiting the website, it is important to build the browsing patterns of the user. Application/Improvements: In this paper, we present a new way of building patterns to derive user interest by applying predefined classes and assigning weights to the pages accessed during the visit of the user. The algorithm shows better accuracy in predicting the web pages that can be referred by the user in future while navigating the site.

Keywords

Classification, Web Log Analysis, Web Usage Mining, User Interest, User Navigaiton Pattern Identification

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