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Lawande, Naval
- Gauging Organization's Views on Csr: Case of Mercedes Benz
Authors
1 Ph.D Scholar, University of Pune, Pune, IN
2 Research Associate, Pune, IN
Source
International Journal of Business Ethics in Developing Economies, Vol 1, No 2 (2012), Pagination: 16-23Abstract
Corporate Social Responsibility (CSR) is an important strategic area of organizations and has had an enormous impact on the stakeholders. During the last decade this concept has grown phenomenally. The era of corporate organizations paying lip service to social responsibility is fast coming to an end. Social Responsibility assumed by businesses has paid rich dividends over a long period. This has led to CSR becoming a part and parcel of day to day business operations.
The recent past has seen CSR becoming a process from a concept and also organizations deriving value from it. In the light of the above, the current case study explores the CSR initiatives of Mercedes Benz India Pvt.Ltd. Some primary research is conducted for the India operations of the company through their web pages containing information's about their CSR initiatives. The case exemplifies how a company can leverage their perception of CSR among the stakeholders'.
The case is an attempt to illustrate this changing paradigm of CSR in the private sector and Mercedes Benz in particular. The case also describes how CSR initiatives of the company have integrated all its stakeholders.
Keywords
Corporate Social Responsibility, Stakeholders, Mercedes Benz
References
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- Corporate Social Responsibility and Employee Commitment: An Exploratory Study
Authors
1 University of Pune, IN
Source
Vishwakarma Business Review, Vol 2, No 2 (2012), Pagination: 41-48Abstract
Recent business scandals like Satyam scandal of falsified accounts, Lehman brothers collapse, Common wealth Games, 2G Spectrum frauds to name a few have shaken the corporate world and have placed an immoral front. In the aftermath of these acts, the business community is rethinking in discharging their responsibilities towards various stakeholders. Despite the enormous concentration on corporate social responsibility (CSR) activities, less stress has been given to the employee perspective. The current paper contributes in the efforts to understand CSR from the employee perspective. CSR describes the relationship between the organisation and the stakeholders.
The main objective of the study was to explore the relationship between perceptions of CSR towards external stakeholders (social and non-social stakeholders), internal stakeholders (employees), ethics and employee commitment. Further, it also aimed to investigate differences among perceptions of CSR and employee commitment according to gender, tenure and hierarchy. The sample comprised 85 employees working in diverse sectors. The questionnaires were administered through an online survey. Pearson correlation coefficient and independent sample t-test analysis was used to prove the hypothesis. The results obtained were consistent to the hypothesis formulated.
Results of the study indicate that:
• The perceptions of CSR towards external stakeholders are positively related to employee commitment. The external stakeholders in this paper are limited to community, government, investor, suppliers and customers.
• The perceptions of CSR towards internal stakeholders are positively related to employee commitment.
• Female employees show stronger preferences for the CSR initiatives in the organisation than male employees.
These findings have implication that Corporate Social Responsibility affects commitment level of employees. The positive relationship between perceptions of CSR and commitment emphasizes the payoff that may flow from investment in CSR. The relationship between external CSR and commitment suggests the benefits are not restricted to external reputation and external stakeholder management, but may also be reflected in the behavior of internal stakeholders.
Keywords
Corporate Social, Responsibility, Employee Commitment, Employees, Stakeholders, Perception.Full Text
- Employee Sensitivity Towards Social Responsibility:A Study on Similarity Between Manufacturing and Ites Sector
Authors
1 SPPU, IN
Source
KHOJ: Journal of Indian Management Research and Practices, No 2016 Spl, Pagination: 102-108Abstract
Purpose- The central theme of the current study is to compare and contrast the opinions of employees on corporate social responsibility (CSR) initiatives of their companies. The paper attempts to identify the similarities/dissimilarities in views of employees working in manufacturing and ITES (Information Technology Enabled Services) companies based in Pune. The underlying question being; Is CSR viewed differently in manufacturing and ITES industry.
Design/methodology/approach - The current study explores the viewpoint of managers and executives working in particular sector. Divergent/convergent sentiments between the two industries are analyzed. A scale developed by Turker (2006) was administered to measure CSR. Also, to measure the importance of social responsibility for employees; a subscale of perceived role of ethics and social responsibility (PRESOR) modified by Etheredge (1999) was used to collect the survey data. The sample consisted of 600 managers/ executives/administrators; 300 each from manufacturing and ITES firms based in Pune.
Findings - The results indicated that the employees' of both manufacturing&ITES firms had a decent level of understanding about CSR, although employees of manufacturing firms tend to exhibit a higher level of sensitivity towards CSR. However, no significant difference is identified amongst the two groups.
Practical implications -Results of the exploratory research draw attention to the necessity of social responsibility enabling ethical behaviors amongst managers across industry. Building consciousness towards CSR in managers and developing a holistic approach is crucial. The research has vital inferences for manufacturing and ITES firms, especially as it relates to the viewpoints of managers' towards CSR. Some explanations as well as limited generalizations and implications are developed.
Keywords
Corporate Social Responsibility, Manufacturing, ITES, Industry, CSR.Full Text
References
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- Employee Sensitivity towards Social Responsibility:A Study on Similarity between Manufacturing and ITES Sector
Authors
1 SPPU, IN
Source
KHOJ: Journal of Indian Management Research and Practices, Vol 1, No 1 (2015), Pagination: 25-34Abstract
The central theme of the current study is to compare and contrast the opinions of employees on corporate social responsibility (CSR) initiatives of their companies. The paper attempts to identify the similarities/dissimilarities in views of employees working in manufacturing and ITES (Information Technology Enabled Services) companies based in Pune. The underlying question being; Is CSR viewed differently in manufacturing and ITES industry. The current study explores the viewpoint of managers and executives working in particular sector. Divergent/convergent sentiments between the two industries are analyzed. A scale developed by Turker (2006) was administered to measure CSR. Also, to measure the importance of social responsibility for employees; a subscale of perceived role of ethics and social responsibility (PRESOR) modified by Etheredge (1999) was used to collect the survey data. The sample consisted of 600 managers/executives/administrators; 300 each from manufacturing and ITES firms based in Pune. The results indicated that the employees' of both manufacturing&ITES firms had a decent level of understanding about CSR, although employees of manufacturing firms tend to exhibit a higher level of sensitivity towards CSR. However, no significant difference is identified amongst the two groups. Results of the exploratory research draw attention to the necessity of social responsibility enabling ethical behaviors amongst managers across industry. Building consciousness towards CSR in managers and developing a holistic approach is crucial. The research has vital inferences for manufacturing and ITES firms, especially as it relates to the viewpoints of managers' towards CSR. Some explanations as well as limited generalizations and implications are developed.Keywords
Corporate Social Responsibility, Manufacturing, ITES, Industry, CSR.Full Text