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Rasal, Mohini
- Research Paper on Perception Study of Pune Wine Market Culture from the Consumer’s Point of View
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Authors
Affiliations
1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 2, No 2 (2016), Pagination: 18-24Abstract
The wine industry in Maharashtra is rapidly developing scene last 10 years in terms of the area, production&marketing of wines. Cities restrained major wine consumption. Yet, there is an increasing awareness about wine as a product in the domestic market. Result increase of wine consumption,&the number of wineries in international and domestic brands in state scene 2007. The disposable income in hand&ease of travelling has led to adopting global cultures and lifestyles; appreciating good wine and its consumption is one of them.Keywords
Research, Interaction, Challenges, Development, Hospitality, Tourism.
References
- Ajay, S. (2015, June 19). Gimme Red: Wine Consumption On A Rise In India. Retrieved from By Ritwika Gupta - http://www.indiantelevision.com/exec-life/ food/spirits/gimme-red-wine-consumption-on-arisein-india-150226: https://www.linkedin.com/ pulse/gimme-red-wine-consumption-rise-indiaajayshetty?trk=pulse-det-nav_art
- Dileep, A. (2008, September 02). City makes a fashion statement with wine. The Times of India City.
- Kalkar, P. P. (2014). A study on the Pune Wine consumers’ perception of Wine . Vishwakarma Institute of Management, 61-69.
- Li. Leeva, H. X. (n.d.). Do Chinese Consumer Prefer to Buy Imported Wine - the Effect of Country of Origin. Retrieved from https://faculty.washington.edu/karyiu/ confer/beijing06/papers/zhuo-li-hu.pdf
- Pune goes high with wine. (2007, August 12). The Times of India.
- Srivasta. R. (2013). Perception Study of Wine MarketCulture of an Emerging Market- India. Hotel & Business Management, 2-6.
- Elements that Contribute to Customer Satisfaction in Indian Restaurants - (An Exploratory Study of Two Indian Restaurants in the Manawatu Region, New Zealand)
Abstract Views :157 |
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Authors
Affiliations
1 AISSMS Collage of Hotel Management, Pune, Maharashtra, IN
1 AISSMS Collage of Hotel Management, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 4, No 2 (2018), Pagination: 1-9Abstract
New Zealand is becoming more diverse, culturally and ethnically. This diversity is very well reflected in the availability of cuisines in restaurants nationwide. There are growing trends followed by people such as trying out new and exotic foods, interest in vegetarian meals as well as adapting vegan and gluten-free food etc. In particular, Asian foods are becoming more popular with cuisines from China, India and Thailand. With the recent increase of settlers from South Asian countries, ethnic restaurants have bloomed simultaneously and added to the growth of the restaurant industry. Subsequently, competition has become more intense. The aim of the research is to investigate the primary elements of food quality, service quality and price affecting customer satisfaction by using the case studies of two Indian restaurants in the Manawatu region.Keywords
Customer Satisfaction, Indian Restaurants, Food Quality, Service Quality.References
- Andaleeb, S. S., & Conway, C. (2006). Customer satisfaction in the restaurant industry: An examination of the transaction-specific model. The Journal of Service Marketing, 20(1), 3-11.
- Cafe and Restaurant Sales Surge in 2014. (2014, June 17). Retrieved July 2015, from Restaurant Association of New Zealand: https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1735
- Edwina, P. (2007, September 7). Ethnic Entrepreneurship Indian women in New Zealand. Gender, Work and Organization, 14(5), 410-432.
- Gray, D. (2014). Doing Research in the Real World. Sage.
- Han, H. A. (2009). The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. Journal of Hospitality and Tourism Research, 487-510.
- International Travel and Migration: July 2015. (2015, 08 21). Retrieved from Statistics New Zealand: http:// www.stats.govt.nz/browse_for_stats/population/Migration/IntTravelAndMigration_HOTPJul15/Commentary.aspx
- J. Jacboy, J. O. (1977). Consumer response to price: An attitudinal, information processing perspective. Moving Ahead with Research Attitude, 73-86.
- Josiam, B. M., & Monteiro, P. A. (2004). Tandoori tastes: Perceptions of Indian restaurants in America. International Journal of Contemporary Hospitality Management, 16(1), 18-26.
- Josiam, B. F. (2014). Assessing quality of food, service and customer experience at a restaurant: The case of student run restaurant in the USA. Journal of Services Research, 14(1), 50-73.
- Josiam, B. S. (2007). Curry cuisine: Perceptions of Indian restaurants in Malaysia. Tourismos: An International Multidisciplinary Journal of Tourism, 2(2), 25-37.
- Market and Stats. (2015). Retrieved from Tourism New Zealand: http://www.tourismnewzealand.com/ markets-stats/
- Mcllroy, A. B. (2015, June 13). Building customer relationships: do discount cards work? Managing Service Quality, 10(6), 1-10.
- Rowland, P. (2013, July 8). Te Ara- the Encyclopedia of New Zealand. Retrieved from Restaurants and food outlets: http://www.teara.govt.nz/en/restaurants-and-food-outlets
- Ryu, K., & Han, H. (2010, August). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quickcausal restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34(3), 310-329.
- Swarbick, N. (2014, August 14). Indians. Retrieved from Te Ara- the Encyclopedia of New Zealand: http:// www.teara.govt.nz/en/indians
- The International Tourism Market is Changing. (2014, September 17). Retrieved August 29, 2015, from Restaurant Association of New Zealand: https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1730
- Tourism Statellite Account: 2015. (2015, October). Retrieved February 2016, from Statistics New Zealand: www.stats.govt.nz
- Upadhyaya, M. H. (2013). The effect of the servicecape on service trust, customer satisfaction, and customer loyalty in Indian family restaurant. Management Review: An International Journal, 8(2), 54-84.
- Zeller, R. (1999). On teaching about descriptive statistics in criminal justice: Mean, Variance and Standard deviation. Journal of Criminal Justice Education, 10(2), 349-360.
- Influence of Social Media Reviews on Selection of Restaurants by Customers in Pune City
Abstract Views :89 |
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Authors
Affiliations
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 1 (2021), Pagination: 8-15Abstract
The purpose of this study is to highlight the impact of social media reviews on customer restaurant selection in Pune. The popularity of social media is growing by the day, and all types of businesses are embracing it as an important part of their marketing strategies. (Timilsina, 2017). Social media has provided a low-cost and easy-to-use marketing platform for reaching thousands of customers instantly. It has been hailed as playing a growing role in many aspects of the hospitality industry, including guest satisfaction and process improvement. Most businesses today use social media platforms such as Facebook, Instagram, and Twitter, among others, as a new way to communicate and conduct business (Anderson, 2012). To promote the business and new offers restaurant industry use social media pages like Instagram and Facebook to attract the patrons to outlets. The trend of uploading pictures and posting comments or writing reviews is one way of describing the dining experience and this research aims to find the influence of social media reviews while selecting the restaurant.Keywords
Social Media, Restaurant, Reviews, MarketingReferences
- Allen, J. (2017, October 5). The history of social media. Retrieved March 07, 2020, from Future Marketing: https://www.future-marketing.co.uk/ the-history-of-social-media/
- Chenn, J. (2020, January 27). The complete guide to social media for restaurants and bars. Sprout Social. Retrieved March 22, 2020, from https://sproutsocial.com/insights/bars-restaurants-social-media-guide/
- Clement, J. (2020, February 14th (Friday)). Leading countries based on number of Facebook users as of January 2020 (in millions). Retrieved March 2020, from Statista: https://www.statista.com/ statistics/268136/top-15-countries-based-onnumberof-facebook-users/
- Diwanji, S. (2020, February 11th (Tuesday)). Statista. Retrieved from Social Media and User - Generated Content: https://www.statista.com/statistics/278407/number-of-social-network-users-in-india/
- Hanifati, A. (2015). The impact of food blogger toward consumer’s attitude and behavior in choosing restaurant. International Journal of Humanities and Management Sciences, 3(3), 149-154.
- Krishnan, V. (2019, August 21). How much time do Indians spend on social media? Retrieved March 07, 2020, from https://www.thehindu.com/news/national/how-much-time-do-indians-spend-onsocialmedia/article29201363.ece
- Malbaša, P. (2018). Social media and its impact on users’ decision (Thesis). Rochester Institute of TechnologyCroatia, Department of Service Systems College of Applied Science and Technology.
- McFadden, C. (2018, October 16). A chronological history of social media. Retrieved March 06, 2020, from https://interestingengineering.com/a-chronological-history-of-social-media
- Needles, A., & Thompson, G. M. (2013). Social media use in the restaurant industry: A work in progress. Cornell University, Food and Beverage Services.
- Pune Population. (2020, February 17). Retrieved March 20, 2020, from https://worldpopulationreview.com/ world-cities/pune-population/ Purdy, J. (n.d.). Study of social media and the value to restaurants. Retrieved March 2020, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1031.1463&rep=rep1&type=pdf
- Sangurde, R. (2019). Impact of social media on buying behaviour of consumer. Retrieved January 2020, from https://www.researchgate.net/ publication/330618244_impact_of_social_media_ on_buying_behaviour_of_consumer
- Selvi, B. T. (2016, September). An exploratory study on the electronic word of mouth communication in promoting brands in the online platform. Intelligent Information Management, 8, 115-141.
- Shah, S. (2016, May 14). The history of social networking. Retrieved March 08, 2020, from https://www.digitaltrends.com/features/the-history-of-social-networking/
- Timilsina, M. (2017). Impacts of social media in restaurant businesses - A case study of restaurant based on Oulu region. Oulu, Finland.
- Walter, E. (2014, November 24). Top 25 restaurants on social media. Retrieved March 20 , 2020, from https:// www.forbes.com/sites/ekaterinawalter/2014/11/24/top-25-restaurants-on-social-media/#2c2740c211c1