Informatics Publishing Limited

Meenakshi Thanji ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Chennai - 600117, Tamil Nadu, IN

Abstract

Background/Objectives: Learning is getting transformed into digital and digital coursework is evidently seen to have increased adoption. Major consumer base for e-commerce companies is India wherein learners and instructors form a major part. So, many e-commerce companies are well positioned to service this need having an eye on education market. The rapidly growing internet and smartphone penetration in the country is expected to further fuel this growth. India's leading e-commerce companies are in a competitive environment offering e-learning material for formal education, certificate courses, E-books, coaching materials for competitive exams, online tests etc. Some e-commerce companies also offer hobby courses. The study investigated the Information Control Technology (ICT) related factors that decide the adoption of various online offerings from e-commerce companies for the purpose of education. Method/Statistical Analytics: Simple random sampling has been applied for the research to collect the required sample. A structured questionnaire was distributed to collect the data from about 100 consumers including learners and instructors. A conceptual framework was developed to analyze the ICT factors impacting adoption of e-commerce offerings for education. Application/Improvements: This study provides valuable guidance to policy makers and providers of e-commerce in education in understanding the ICT factors influencing consumer adoption. Findings: ICT infrastructure has a significant impact on the perceived satisfaction of the stakeholders (Learners and Instructors) followed by ICT skills and then the ICT Support. Also consumers view insufficient ICT skills to take advantage of new technology as a significant challenge. Thereby they see a need for continuous technical training. Other major concerns from respondents on the ICT infrastructure is about the unavailability of up-to-date anti-virus protection in their systems, unavailability high-speed internet connection and multi-media incompatibility issues.

Keywords

Consumers, E-commerce, Instructors, Infrastructure, Information Control Technology (ICT), Learners, Skills, Support.

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Meenakshi Thanji ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Chennai – 600117, Tamil Nadu, IN

Abstract

Background/Objectives: Information Control Technology (ICT) keeps undergoing transformational changes. Thereby educational institutions leveraging the e-commerce offerings by various e-commerce companies and those developing in house online learning have to travel along an evolutionary path. For this transformation to be successful in the benefit of all stakeholders, it's important to understand the drivers and barriers as to why the learners and instructors adopt the e-learning or hybrid models. The study investigated the drivers and barriers that influence the adoption of various online offerings from e-commerce companies for the purpose of education. Method/Analytics: Simple random sampling has been applied for the research to collect the required sample. Data were gathered from about 100 respondents circulating a well-structured questionnaire. Application/Improvements: Although e-commerce has a proliferated growth with the explosive growth in ICT, there has not been sufficient research concerning the status of adoption and the factors influencing its adoption. This study provides valuable guidance to policy makers and providers of e-commerce in education in understanding the drivers/barriers of consumer adoption. Findings: Majority of the consumers are pushed towards adoption due to time saving aspect while lack of required technical skills stands out as major barrier.

Keywords

Barriers, Consumers, Drivers, E-Commerce, Instructors, Information Control Technology (ICT), Learners.

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