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Handa, Meenakshi
- Ethical Issues Encountered by Marketing Researchers in India
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1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
Source
Journal of Management Research, Vol 10, No 3 (2010), Pagination: 135-150Abstract
With the growth of the marketing research function, the significance of ethical issues in the field is also increasing. The validity of research findings and their utilization, respondent willingness to cooperate, the rights of the various stakeholders in the research process as well as the very credibility of the profession are impacted by research ethics. This paper provides the findings of an empirical investigation into the frequency with which major ethical issues are encountered by marketing researchers-in marketing departments and research agencies in India. The study finds that though the overall reported frequency of encountering unethical practices is on the lower side, there is nevertheless a general acknowledgment of the existence of these practices and that opinions on what constitutes unethical practice is divided with regard to certain issues.Keywords
Ethics, Marketing Research, Respondent Abuse, Research Integrity
References
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- Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -an Exploratory Study
Abstract Views :318 |
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Authors
Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
Source
Drishtikon: A Management Journal, Vol 1, No 1 (2009), Pagination: 61-74Abstract
The specter of recession has been a cause for concern in countries across the globe. The effect of the economic downturn in USA has greatly affected other parts of the world also and India is no exception. Following a review of the phenomenon of recession, its causes and impact on various sectors in India including the retail sector, the present study investigates the relationship between consumer price and value consciousness and purchase intentions of Indian women with a focus on purchase intentions for discretionary product categories during recession. Based on the findings of the study, a set of recommendations for marketers to enable them to cope with changing consumer behavior during recession have been proposed.Keywords
Recession, Value Consciousness, Price Consciousness, Retail Industry, Purchase Intentions, Discretionary ExpenditureReferences
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- Geographic Information Systems: A Decision Support Tool for Business
Abstract Views :299 |
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Authors
Affiliations
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
1 Reader, University School of Management Studies, GGS Indraprastha University, Delhi
2 Associate Professor, Faculty of Management Studies, University of Delhi, Delhi
Source
Drishtikon: A Management Journal, Vol 1, No 2 (2010), Pagination: 123-141Abstract
Geographical Information Systems (GIS) are an extremely useful tool for analysis and decision-making in a wide variety of situations. Geography is important to business, irrespective of the type of industry. Organisations are increasingly becoming aware of the vast amount of locational data already available with them and are exploring how to leverage this. This paper underscores the importance of spatial data and the need for organizations to integrate this into their decision-making. It examines the potential of GIS in business applications and provides an overview of business activities where GIS can be employed as a decision support tool. The various stages of the strategic planning process as well as business operations including market analysis, segmentation, positioning, supply chain operations, pricing, promotions and sales management can benefit from the application of GIS. The major hurdles in the application of GIS as a business tool, especially in the Indian context have to do with the availability, accuracy and currency of spatial data and low familiarity with the potential of GIS. The paper further makes a case for the introduction of GIS education in business school curricula to increase its understanding and adoption by business decision makers.Keywords
Spatial Imaging And Analysis, Thematic Maps, Data Visualization, Spatial Decision Support Systems, Location Based ServicesReferences
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- Employee Engagement
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Authors
Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
Source
Journal of Management Research, Vol 14, No 1 (2014), Pagination: 57-67Abstract
The purpose of the present study is to explore the relationship between personality and employee engagement amongst frontline personnel in the organized retail industry in India. In particular, the study seeks to examine the relationship between two personality traits, extraversion and conscientiousness with engagement amongst frontline employees. The Utrecht work engagement scale (2003) and Big Five Personality scale (McCrae and Costa, 1989) have been used for this purpose. Primary data was collected from 333 frontline employees working in different retail formats. The study finds that there is considerable scope for improvement in the level of employee engagement amongst the frontline personnel in the organized retail industry. There, however does exist a positive relationship between the extraversion and conscientiousness personality traits and employee engagement. Based on the findings, the paper recommends measures for improving employee engagement levels through a better fit between employee personality and the retail work environment.Keywords
Employee Engagement, Big Five Personality Traits, Extraversion, Conscientiousness, Retail Industry, IndiaReferences
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- Promotional Tools: Do Physicians Really Bite The Hook?
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Authors
Affiliations
1 GGSIP University Delhi, Institute of Technology and Science, Ghaziabad, Uttar Pradesh, IN
2 University School of Management Studies, GGSIP University, Delhi, IN
3 Faculty of Management Studies, University of Delhi, IN
1 GGSIP University Delhi, Institute of Technology and Science, Ghaziabad, Uttar Pradesh, IN
2 University School of Management Studies, GGSIP University, Delhi, IN
3 Faculty of Management Studies, University of Delhi, IN
Source
Drishtikon: A Management Journal, Vol 5, No 2 (2014), Pagination: 71-84Abstract
This study focuses on promotion done by pharmaceutical industry and its influence on physician prescription behavior. Primary data for the study was collected through a survey of physicians. A total of 189 physicians participated in the study. The predictors of prescription behavior were found to be Offers, Advertisement and Medical representative. The predictors are able to explain 20.2 percent of the physician prescription behavior. In this study researchers also attempted to establish a relationship between the variables explored. The study shall be able to guide the marketers in opting for an appropriate promotion mix.Keywords
Decision Making, Physician Prescription Behavior, Promotion- Attitude towards the Brand: Does Advertising Exposure Matter?
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Authors
Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, Delhi 110078, IN
2 Amity International Business School, I3 Block, Amity University, Sector 125, Noida, 201301, IN
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, Delhi 110078, IN
2 Amity International Business School, I3 Block, Amity University, Sector 125, Noida, 201301, IN
Source
Journal of Management Research, Vol 15, No 3 (2015), Pagination: 139-155Abstract
This study addresses concerns regarding the usefulness of high-decibel television advertising that constitutes an important part of the Integrated Marketing Communication programmes of multinational and domestic firms operating in India. It empirically investigates the relationship between advertising exposure and consumer attitude towards the brand for several highly advertised product categories. The paper presents several insights into consumer responses to rational and emotional advertising stimuli. Marketing implications emanating from the findings of the study are discussed.Keywords
Advertising, Consumer Attitude, Appeal, Judgement, Feeling, Belief, Brand, Television Commercial, Advertising Exposure, Purchase Intention.References
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Authors
Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi, IN
2 University of Delhi, Delhi, IN
3 Amity International Business School, Amity University, Noida, Uttar Pradesh, IN
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi, IN
2 University of Delhi, Delhi, IN
3 Amity International Business School, Amity University, Noida, Uttar Pradesh, IN