Informatics Publishing Limited

Jan Hagen ¹, Maria Nascimento Cunha ²

Affiliations
1 Norwegian University of Life Science, NO
2 Instituto Universitario da Maia, PT

Abstract

Historically, investing in stocks of football clubs has been equal to high risk, low return, and losing money. In this article, we will present the recent financial development in European football, the clubs’ introduction to the stock exchange and their history as investment objects. By performing a systematic review of the literature, we will explain the typical behavior of football clubs and their shareholders, and which factors that might affect the pricing in European football stocks. In other words this paper provides a state of the art on the economic development in European football, shows its significance on financial and sporting performance, evaluates the behavior of clubs and their shareholders, and studies what affects the stock price of listed football clubs. The paper also reviews different ownership structures in nowadays football, the impact of UEFA’s Financial Fair Play, and the history of investing in football clubs. Ultimately, it highlights the increased attractiveness of investing in football stocks given the recent years’ growth in corresponding stock price.

Keywords

Football, History, Investment, Stocks.

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Rui Manuel Firmino ¹, Pedro Miguel Ramada ¹, Maria Nascimento Cunha ¹, José Manuel Araújo Magano ²

Affiliations
1 Departamento de Ciências Empresariais, Instituto Universitario da Maia, PT
2 ISCET – Instituto Superior de Ciências Empresariais e Do Turismo, PT

Abstract

Almost two decades have passed since the beginning of the millennium. Digital marketing and mobile technology are evolving at a fast pace, deeply changing the way tourists travel, plan and experience their holidays. This is even more clear with the newer generations, who are more willing to travel and discover the world, and to intensively use technology. The extraordinary increase in tourism in Portugal in the last decades made it important to understand the role that digital marketing and mobile technology are playing in this area. Tourism in Portugal is one of the most important economic sectors of the country, weighting 13.7% of the GDP in 2017, according to the Portuguese Republic and it’s growing year after year. Some of the reasons for this success are obviously the unique characteristics of this small country (The Algarve, Douro valley, historical cities like Lisbon and Oporto, gastronomical and wine variety, a friendly and welcoming people, cheap prices for European standards, and security). Digital marketing and mobile technology are the key factors for the players in the industry of tourism. So, we are going to try to determine how they are influencing tourists in their choices. Based on the use of quantitative research and in view of the fact that it is intended to analyze attitudes, intentions and behaviours, the data was collected through a questionnaire (Cunha, 2019).

Keywords

Portugal, Digital Marketing, Tourism, Mobile Technology.

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Maria Nascimento Cunha ¹, Isabel Miguel ²

Affiliations
1 Coimbra Superior School of Education of the University of Coimbra, PT
2 Unit Center for Research in Economics and Management of the University of Coimbra, PT

Abstract

Several hospitality industries face the concerns of coordinating and organising a customised customer contact service point for their customers, especially regarding customer preferences and details (Cunha, 2014). Therefore, customers experience a sequence of intermittent communication moments when they come across contact points in the hospitality industry (Payne, 2016). Findings from the state of the art show that customers of hospitality industry highly acknowledged the importance of customised contact service and its positive impact on the customer’s life. This research also showed that there is a significant difference between the income of customers and how it impacts their experience towards customised contact point. Other findings showed that both age and gender of the customer does not impact on the customers’ experience towards personalised customer service contact point; thus, it shows no significant differences.

Keywords

Hotels, Contact Services, Customised Customer.

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Eduardo da Silva Pinto ¹, Diogo Cruze ², Maria Nascimento Cunha ³

Affiliations
1 Department of Business Management, FIA – Fundação Instituto de Administração, BR
2 Department of Business Management, UALG – Universidade do Algarve, PT
3 Department of Business Management, IPSANTAREM – Instituto Politécnico de Santarém, PT

Abstract

We live in a world of constant change driven by digital technologies and in the complex world in which we live, changed daily by a volatile world, due to frequent changes; Uncertain, due to the unpredictable nature of events, complex, the multiplicity of factors that can arise interconnected and ambiguous, related to complex and unclear situations to understand, education faces a paradigm shift that exposes vulnerabilities and threats of Open Education models in the face of propensity to trade, given its great advance, it would be normal to draw the attention of capital. The digital revolution presents challenges, but it also opens unprecedented opportunities for democratization and accessibility of this educational model. The transformation process of Open Universities must maintain the reference for the deep incorporation of pedagogical and technological innovation based on research and seek new organizational strategies to maintain its quality and guarantee its relevance and leadership in the search for the massification of high and high quality higher education availability.

Keywords

Digital revolution, Open Universities, Pedagogy, Technology.

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