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Devi, Manorama
- Online Shopping Behaviour of the Consumers in Jorhat Town of Assam
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Authors
Affiliations
1 Department of Family Resource Management and Consumer Science, Assam Agricultural University, Jorhat (Assam), IN
1 Department of Family Resource Management and Consumer Science, Assam Agricultural University, Jorhat (Assam), IN
Source
Asian Journal of Home Science, Vol 13, No 2 (2018), Pagination: 538-544Abstract
Online shopping is purchasing items from internet retailers. Recently it has witnessed a tremendous growth resulting in greater use of this tool by the traders. Also the competition in e-commerce is intensified. Therefore, it becomes more important for online retailers to understand the online shopping behaviour of the consumers. Consumer behaviour has been always of great interest to marketers. The knowledge of consumer behaviour helps the marketer to understand how consumers think, feel and select from alternatives like products, brands and the like and how the consumers are influenced by their environment, the reference groups, family, and salespersons and so on. For the present research work 120 samples were selected randomly from four wards of municipality area of Jorhat Assam and a multistage stratified random sampling method was adopted in order to select representative sample. Findings revealed that majority of the consumers have average shopping behaviour. Age of the respondent is negatively correlated whereas education and income has strong positive correlation with online shopping behaviour.Keywords
Consumer, Consumer Behaviour, Online Shopping, Online Shopping Behaviour.References
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- Agarwal, S. (2013). A study of factors affecting online shopping behavior of consumers in Mumbai region. Tactful Mngt. Res. J., 2 : 16-32.
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- Kanchan, U., Kumar, N. and Gupta, A. (2015). A study of online purchase behavior of customers in India. ICTACT J. Mngt. Stud., 01(03).
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- Zhang, K.Z., Zhao, S.J., Cheung, C.M. and Lee, M.K. (2014). Examining the influence of online reviews on consumers’ decision-making: A heuristic–systematic model. Decision Support Systems, 67: 78-89.
- Zhao, Z.J. and Gutierrez, J.A. (2002). “Customer service factors influencing the internet shopping in New Zealand”. Issues in informing science and information technology, University of Auckland, Auckland, New Zealand.
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- A Study on Consumer Awareness on Consumer Rights and Responsibilities: A Special Reference to the Rural Women of Assam
Abstract Views :835 |
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Authors
Manorama Devi
1,
Mira Kalita
1
Affiliations
1 Department of Family Resource Management and Consumer Science, Assam Agricultural University, Jorhat (Assam), IN
1 Department of Family Resource Management and Consumer Science, Assam Agricultural University, Jorhat (Assam), IN
Source
Asian Journal of Home Science, Vol 15, No 1 (2020), Pagination: 1-6Abstract
India is one of the biggest rural consumer markets in the world. Indian market have been witnessing several changes following on towards globalization, liberalization and privatization and a large scale entry of multinational company is a major outcomes of new economic order. In the words of Mahatma Gandhi (1890) “A consumer is the most important visitor on our premises; he is not dependent on us. We are dependent on him, he makes favor to us, not we favor on him”. This quote expresses the importance of a consumer in the business context. The Consumer Protection Act 1986 provides certain rights to consumers to protect themselves from unfair trade practices resorted by the seller. These rights are well defined by the Consumer Protection Act and there are agencies like the government, consumer courts and voluntary consumer organizations that work towards safe guarding the consumer rights. Each and every consumer should be aware of the consumer rights and responsibilities. For the existing study an attempt was made to find out the awareness level among the rural women. Three villages have been selected randomly from Jorhat sub-division following stratified random sampling method. A total of 120 respondents have been selected for the present study and interview method has been used to collect the data. The result of the study exposes various liabilities of the consumers and it has presented a clear scenario of the consumer’s awareness regarding their rights and responsibilities so as to know their demand. The findings of the study revealed that the age is negatively correlated with the awareness level for consumer rights and education and income are positively correlated with the awareness regarding rights of consumer. Majority of the respondents (60.83%) showed average awareness towards consumer responsibilities.Keywords
Consumer, Consumer right, Consumer responsibility, Awareness, Rural womenReferences
- Lokhande, M.A.(2006). Consumer awareness–a case study of Jalna city. Indian J. Marketing, 36 (5) :23-28.
- Moses, N. and Bharathi, R. (2016). Consumer awareness on consumer rights and duties: an analytical study with reference to Kurnool city. Internat. J. Mar. Res. Rev., 4(4) : 23-31.
- Raju, B.V.(2017). Awareness of rural consumers on consumer rights. Internat. J. Business, Mgmt. & Allied Sci., 4(4):25-33.
- Rambabu, G. and Kumar, L.V. (2017). Rural consumers’ awareness about consumer rights. IOSR J. Bussi. & Mgmt., 19 (7) : 36-42.
- Sundaram, N. and Balaramalingam, C. (2012). Women awareness on consumer rights – A study with reference to vellore city. Internat. J. Res. Commerce, Economics & Mgmt., 2 (12) : 51-54.
- Inclination Towards Online Shopping: A Changing Trend among the Consumers
Abstract Views :186 |
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Authors
Affiliations
1 Department of Family Resource Management and Consumer Science. Assam Agricultural University, Jorhat, Assam, IN
1 Department of Family Resource Management and Consumer Science. Assam Agricultural University, Jorhat, Assam, IN
Source
International Journal of Education and Management Studies, Vol 9, No 3 (2019), Pagination: 145-149Abstract
Shopping was once perceived as an activity of going out, exploring various stores and shops across the town, shifting through a myriad of options and finally settling down to purchase a product with full satisfaction. Now that the technology is skillfully trying to make a person think smartly, without exerting much physical energy, we see that even shopping has been engulfed under grip of changing lifestyle. With online shopping spreading its wings gradually, the experience of 'touch and feel1 concept is slowly fading among the consumers. Online shopping or electronic shopping is a part of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet. A survey was conducted in the Jorhat town of Assam to know the online shopping scenario among the consumers with the objective to identify the category of population inclined for online shopping and the factors influencing the consumers for online shopping. For the present research work, 120 samples were selected randomly from four wards of municipality area and a multistage stratified random sampling method was adopted in order to select representative sample. The findings of the study revealed that the young generations are very active in the activities of online shopping and most of them are females. The results of the study have given detailed information regarding the change in shopping behaviour of the consumers.Keywords
Consumer, Online Shopping, Shopping Behaviour, Factors.References
- Agarwal, S. (2013). A study of factors affecting online shopping behavior of consumers in Mumbai region. Tactful Management Research Journal, 2 , 16-32.
- Agarwal, S. (2015). Astudy of factors affecting online shopping behaviour of consumers in Mumbai region. Tactful Management Research Journal, 2(2), 123-126.
- Andrew, J. R.,& Vanitha, S. (2004). A typology of online shoppers based on shopping motivations. Journal of Business Research, 57,748-757.
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- Buyvoets, R.D. (2016). Differences between how men and women do online shopping. Published online February 25,2016.
- Cassell, J., & Bickmore, T. (2000). Extern al manifestations of trustworthiness in the interface. Communications of the ACM, 43( 12), 50-56.
- Hernandez, B., Jimenez, J., & Martin, M. J. (2011). Age, gender and income: Do they really moderate online shopping behaviour? Online Information Review, 55(1), 113133.
- Hernandez, J.M.C., & Mazzon, J. A. (2011). Adoption of internet banking: Proposition and implementation of an integrated methodology approach. InternationalJournal of Bank Marketing, 25(2), 72-88.
- Kanchan, U., Kumar, N., & Gupta, A. (2015). A study of online purchase behavior of customers in India. ICTACT'Journalof.'ManagementStudy, 07(03), 136-142.
- Khitoliya, P. (2014). Customers attitude and perception towards online shopping. Paripex-Indian Journal of Research, 3(6), 18-21.
- Mathur, K., & Sharma, A. (2014). A study of online shopping habits of consumers in India. International Journal on Customer Relations, 2(1), 2249-8826.
- McCole, P., & Palmer, A. (2001). A critical evaluation of the role of trust in direct marketing over the internet. World Marketing Congress, University of Cardiff, Wales.
- Parasuraman, S., & Igbaria, M. (1990). An examination of gender differences in the determinants of computer anxiety and attitudes towards microcomputers among managers. International Journal of Man-Machine Studies, 32, 327-340.
- Teo, T.S.H. (2001). Demographic and motivation variables associated with the internet usage activities. The Internet Research: Electronic Network Applications and Policy, 77(2), 125-137.
- Zhao, Z.J., & Gutierrez, J.A. (2002). Customer servicefactors influencing the internet shopping in New Zealand. Issues in informing science and information technology, University of Auckland, Auckland, New Zealand.