Informatics Publishing Limited

K. Shobha ¹, V. Vinitha ¹

Affiliations
1 Government Arts College, Coimbatore-18, IN

Abstract

The role of internet is becoming inevitable to corporate and society. The usage of i-banking is on rise among the Indian customers, i-banking has revolutionized the banking industry and under pressure to offer new services and products to attract the customers. However to succeed in today's electronic markets, a strategic and focused approach is required. Though slow when compared to developed countries yet steadily Indian customers is moving towards i-banking. In a study by Internet and Mobile Association of India (IAMAI), it was found that ATM users were more when compared to internet users. About 23% of the online users preferred internet banking but 53% preferred ATM. Out of the 6,365 internet users sampled, 35% used online banking in India. This shows that a significant number of online users do not use internet banking, and hence there is a need to analyze the reasons for not using it.

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Vennila Gopal , K. Shobha

Abstract

"Countries that do not capitalze on the full potential of one half of their societies are misallocating their human resources and undermining their competitive potential" (World Economic Forum, 2005). In the era of globalization, societies need to see women as a promoter of economic growth and social transformation, Moving forward on gender equality and empowerment of women would have a tremendous impact on development in areas of peace and security, effective and democratic governance, human rights and poverty reduction (IDLO, 2007). The present study aims at understanding the performance of women entrepreneurs by estimating the sales turnover and profit model for the women in business and service sectors and to assess the success status of the sample women entrepreneurs.

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