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Senthilkumar, K.
- Anti-Hyperlipidemic Activity of Ethanolic and Aqueous Extracts of Flowers of Nymphaea nouchali (Burm.) F
Authors
1 Department of Pharmacognosy, Padmavathi College of Pharmacy, Periyanahalli-635205, Dharmapuri, Tamilnadu, IN
Source
Research Journal of Pharmacology and Pharmacodynamics, Vol 1, No 1 (2009), Pagination: 13-15Abstract
Ethanolic and aqueous extracts of Nymphaea nouchali (Burm.) F. flowers at the dose of 200mg/kg showed significant lowers the plasma triglyceride, LDL and cholesterol levels as well as increase the Plasma HDL level like the standard anti-hyperlipidaemic drugs Ezitimibe (0.9mg/kg) and atorvastatin (8 mg/kg) when compared to untreated control albino rats.References
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- The Role of E-Commerce-A Competitive Advantage in Marketing of Products
Authors
1 Dr.M.G.R. University , Tamil Nadu, IN
2 Department of Management Studies, Dr.M.G.R. University, Tamil Nadu, IN
Source
Networking and Communication Engineering, Vol 4, No 8 (2012), Pagination: 481-484Abstract
Today the whole world is facing an "electronic” change affecting the way people communicate as well as transforming the entire value chain from producers and retailers to consumers. Traditional exchanges between individuals and firms have been revolutionized. This is often the point at which the need for a coherent Internet marketing strategy becomes apparent. Internet shopping is becoming a well-accepted way to purchase a variety of products and services. E-commerce enables consumers to save money and to choose among an increased range of products, especially when products are not available locally or nationally. However, while the use of online shopping is developing at national level, this is less so for cross-border sales. The increasing numbers of companies that offer Internet access are providing consumers with a convenient and inexpensive way to become members of the Internet community. This paper aims at finding out the effectiveness of E-commerce in the marketing of products and is an effective commercial means than traditional, providing an alternative marketing channel by eliminating middleman.Keywords
E-Commerce, Internal Market, Marketing Channel, Middleman, Traditional Exchanges.- Anti-Diabetic Activity of Ethanolic and Aqueous Extracts Of Leaves of Butea monosperma (L) Toub
Authors
1 Padmavathi College of Pharmacy, Periyanahalli -635205, Dharmapuri, Tamilnadu, IN
Source
Research Journal of Pharmacognosy and Phytochemistry, Vol 1, No 2 (2009), Pagination: 113-114Abstract
The antidiabetic activity of alcoholic and aqueous extracts of leaves of Butea monosperma (L) Toub. were evaluated. Both the extracts showed significant antidiabetic activity, aqueous extract was found to be almost significant as standard drug in lowering blood glucose level. Whereas the ethanolic extracts treated group showed blood glucose level which is comparatively less to aqueous extract and standard drug. The drug/extracts were given twice a day dose was found significant.- Antioxidant Activity of Ethanolic and Aqueous Extracts of Leaves of Plumeria Rubra(Linn.)
Authors
1 Padmavathi College of Pharmacy, Periyanahalli -635205, Dharmapuri, Tamilnadu, IN
2 Padmavathi College of Pharmacy,Periyanahalli -635205, Dharmapuri, Tamilnadu, IN
Source
Research Journal of Pharmacognosy and Phytochemistry, Vol 1, No 2 (2009), Pagination: 126-127Abstract
Antioxidant or inhibitors of oxidation are compounds, which retard or prevent oxidation and in general prolong the life of the oxidizable matter. The reactive oxygen species (ROS) in the body, include superoxidation anion, singlet oxygen, hydroxyl radical and hydrogen peroxide. The oxidative damage initiated by these is propagated by lipid peroxidation which may cause further damage to DNA. The body defense system against the oxidation damage consist of energy such as superoxide dismutases, glutathione peroxide, catalase and the reducing agent such as glutathions ascorbate and iron. Antioxidant agents of natural have attracted special interest because they can protect human body from free radical. Hence, the present study was aimed at evaluating the free radical scavenging activity of ethanolic and aqueous leaves extract of Plumeria rubra (linn.).- Evaluation of Wound Healing and Anti Microbial Activity of the Argemone mexicana Linn (Papavraceae)
Authors
1 Department of Pharmaceutical Biotechnology, QIS College of Pharmacy, Ongole, Andhra Pradesh-523272, IN
Source
Research Journal of Pharmacy and Technology, Vol 10, No 3 (2017), Pagination: 852-856Abstract
Wounds are inescapable events of life, which arise due to physical or chemical injury or microbial infections. The healing of wounds often deviates from a normal course and under-healing, over-healing or failure of wounds to heal is common. Most of the lethal diseases in the world are due to bacterial infections. There are various allopathic drugs used to treat the infections of the bacteria such as bactericidal and bactristatic. Allopathic drugs are more toxic and show the side effects. Herbal drugs are used for their less toxicity. The present study was under taken to verify the effect of A.mexicana ischolar_mains and its stem on experimentally induced excision wound in the rats and antimicrobial activity against highly pathogenic organisms like Pseudomonas putida, Salmonella typhi, Vibrio cholera, Staphylococcus aures, Pectobacterium coratovurum. Gentamycin (0.3% w/w) was used as standard wound healing agent. The present study is to monitor the anti microbial activity and wound healing activity of ethanolic extracts of stem, ischolar_main and other parts of the plant Argemone mexicana L belongs to the family Papaveraceae. The ethanolic extracts of the stem, leaf, flower and ischolar_main are examined for the anti microbial activity and compared with the standard drug Cefotaxime sodium I.P (30μg).Keywords
Argemone mexicana, Stem, Root, Antibacterial, Cup Plate Method, Wound Healing, Gentamycin.- The Influence of Entrepreneurial Leadership in the Performance of Micro and Small Enterprises the Case for Eastern Tigray, Ethiopia
Authors
1 Assistant Professor, Department of Management, College of Business and Economics, Adigrat University, ET
Source
SAMVAD: International Journal of Management, Vol 21 (2020), Pagination: 1-15Abstract
Micro and Small Enterprises (MSEs) play a vital role significantly in a country’s economic development and employment. But the volatile economic environment with intensified competition makes the survival of the MSEs a tough one. Hence the sustainable performance of the MSEs is an essential need today. Among the many factors that stimulates the performance of the MSEs entrepreneurial leadership and its effect on the performance is not explored well by the researchers. Hence this study attempts to find the relationship between the entrepreneurial leadership and the performance, effect of entrepreneurial leadership on the performance of the MSEs in Eastern Tigray Region of Ethiopia. The study throws a light on the performance of MSEs and how it is influenced by the entrepreneurial leadership of the entrepreneurs which may add values to the entrepreneurs. The respondents are the employees of the MSEs, the total no of enterprises in the region is 19718 and the sample size was derived as 392. Well structured questionnaires were administered to collect the required data. The data were collected during 2017. SPSS software was applied to compute the data. Mean and standard deviation are the statistical tools applied to describe the variables under the study. The statistical tools correlation and regression have been applied to test the hypothesis. The results decipher that there is a positive correlation between entrepreneurial leadership amd the performance of the MSEs. The study also has found that the entrepreneurial leadership considerably affects the performance of the entrepreneurs. The study results imply that there is a scope to the entrepreneurs to improve their entrepreneurial leadership which may result in higher level of performance of the MSEs in Eastern Tigray, Ethiopia.
Keywords
Communication, Entrepreneurial Leadership, Micro and Small Enterprises, Motivation and Performance, Personal, StrategyReferences
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