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Chauhan, Jenis
- A Study on Consumer Buying Behaviour for Selected FMCG Products
Abstract Views :396 |
PDF Views:2
Authors
Affiliations
1 G.H. Patel Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat, IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Nagar, IN
1 G.H. Patel Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat, IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Nagar, IN
Source
International Journal of Education and Management Studies, Vol 7, No 3 (2017), Pagination: 396-399Abstract
The consumer behaviour dealt with how consumer buy and behave towards the product. The Fast Moving Consumer Goods (FMCG) is the fourth largest sector in Indian economy. In India around 70 percent population reside in rural area where as other population lives in urban area. The population of the different region may have difference in the behaviour. The present study try to understand the consumer behaviour towards FMCG products. There are four FMCG products (Shampoo, Bath soap. Detergent Powder, & Tooth paste) were selected for the current study. For the present study 75 respondents were surveyed comprises of rural and urban place of residence. The study found that 76 % respondents use same brand of shampoo for less than 1 year. In case of bath soap 50.7 % respondents use same brand for 1-2 years. In case of detergent powder 42.7 % respondents' use same brand for 1-2 years and in case of toothpaste it was found that 58.7 % respondents use same brand for less than 1 year. The study also found relationship between place of residence and duration of single brand of shampoo, detergent powder and toothpaste used. There is no relationship found between place of residence and duration of single brand of bath soap used. The study also depict that the price is the most influencing factor followed by availability, quality of product, brand image. The least influencing factor is hording for FMCG products.Keywords
FMCG, Consumer Buying Behaviour, Rural Urban.
References
- Abbas, A.V. R. (2012). Factors influencing purchase of FMCG by rural consumers in South India: An empirical study. International Journal of Business Research and Development, 1(1), 48-57.
- Basha, A. (2016). A study on consumer behaviour towards FMCG goods an empirical study with special reference to spsr nellore district of Andhra Pradesh. 6th International Conference on Recent in Science, Engineering and Management (pp. 1-7), Noida.
- Donald, R., & Cooper, P. S. (2010). Business Research Methods. New Delhi: Tata McGraw-Hill Education.
- Kumar, N.A., & Joseph (2014). A study on consumer behaviour towards FMCG Products among the rural-suburban HHs of Ernakulam. International Journal of Economics and Management Science, 3(5), 1-10.
- Leon Schifiman,L.K.(2010).Consumer Behaviour (10th ed). New Delhi: Pearson India.
- Puntambekar, M. P (2016). Propensity of consumer behaviour towards shampoo brands (A case study of Sagar city Madhya Pradesh). International Journal of Arts. Humanities and Management Studies, 2(3), 48-59.
- Sulekha & Mor, K. (2013). An investigation of consumer buying behavior for FMCG: An empirical study of rural Haryana. Global Journal of Management and Business Research, 13(3), 44-49.
- Vibhuti, A. K. (2014). A case study on consumer buying behavior towards selected FMCG products. International Journal of Scientific Research and Management, 2(8), 1168-1182.
- Factors Affecting Online Impulse Buying Behaviour
Abstract Views :262 |
PDF Views:0
Authors
Affiliations
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel institute of Business Management Sardar Patel University, Vallabh Vidyanagar, Gujarat, IN
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel institute of Business Management Sardar Patel University, Vallabh Vidyanagar, Gujarat, IN
Source
International Journal of Education and Management Studies, Vol 8, No 2 (2018), Pagination: 328-331Abstract
The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.Keywords
Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.References
- Abbas, A. G. (2015). Impact of demographic factors on impulse buying behavior of consumers in Multan-Pakistan. European Journal of Business and Management. 7(22), 96-115.
- Beatty, S. E., &Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
- Gopal, R. D. (2016). Consumer buying behaviour towards online shopping: A literature review. International Journal of Information Research and Review, 03(12), 3385-3387.
- Goyal, A. (2015). Rising trends of online shopping in India. Biz and Bytes, 6(2), 125131.
- Leon Schiffman, L. K. (2010). Consumer behaviour (10th ed). New Delhi: Pearson India.
- Mathew, B. (2015). A study on changing trends in online shopping of Indian consumers ina.ppaielsegment.Intemational Journal of Applied Research, 1(9), 207-214.
- Parboteeah, D.V., Valacich, J.S., & Wells, J.D. (2009) The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20, 60-78. Hyperlink. "http://pubsonline.informs.org/doi/abs/10.1287/isre.l070.0157"t"_blank"o"Clickhere"
- Romeen Anne Sangalang, J. S. (2017). Factors influencing consumers' impulse buying behavior in the fifth district of Cavite. DLSU Research Congress 2017. Manila, Philippines: De La Salle University.
- Rook, D. W., & Fisher, RJ. (1995). Normative influences on impulsive buying behavior Journal of Consumer Research, 22, 305-313.
- Sharma, S. K. (2015). The impact of demographic factors on impulse buying behaviour of online and offline consumers (A Case Study of Punjab, Haryana, New Delhi & Chandigarh). International Journal of Engineering Technology, Management and Applied Sciences, 3(9), 63-69.
- Sharma, R.K. M. (2014). Understanding online shopping behaviour of Indian shoppers. International Journal of Management and Business Studies, 4(3), 9-18.
- Umair Akram, P. H. (2018). How website quality affects online impulse buying Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and logistics, 30(1), 235-256.
- Young, E. (2013). Rebirth ofe-commerce in India. Kolkata: Ernst and Young LLP
- Young, E. (2016). Future of digital content consumption in India. Ernst and Young LLP.
- Zhang, K.Z., Hu, B., & Zhao, S.J. (2014). How online social interactions affect consumers' impulse purchase on group shopping websites ? PACIS.
- Zou, T (2016). Online impulse buying behavior amongst undergraduate students in tianjin, the people's republic of China. Global Journal of Emerging Trends in e- Business, Marketing and Consumer Psychology, 2(2), 406-423.
- Factors Affecting Online Impulse Buying Behaviour
Abstract Views :226 |
PDF Views:0
Authors
Affiliations
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel Institute of Business Management Sardar Patel University, Gujarat, IN
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel Institute of Business Management Sardar Patel University, Gujarat, IN
Source
International Journal of Education and Management Studies, Vol 8, No 3 (2018), Pagination: 358-361Abstract
The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.Keywords
Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.References
- Abbas, A. G. (2015). Impact of demographic factors on impulse buying behavior of consumers in Multan-Pakistan. European Journal of Business and Management, 7(22), 96-115.
- Beatty, S. E., &Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal ofRetailing, 74(2), 169-191.
- Gopal, RD. (2016). Consumer buying behaviour towards online shopping: A literature review. International Journal of Information Research and Review, 03(12), 33853387.
- Goyal, A. (2015). Rising trends of online shopping in India. Biz and Bytes, (5(2), 125131.
- Sharma, K.C., & Garg, S. K. (2015). The impact of demographic factors on impulse buying behaviour of online and offline consumers (A Case Study of Punjab, Haryana. New Delhi & Chandigarh). International Journal of Engineering Technology, Management and Applied Sciences, 3(9), 63-69.
- Schiffman,L.K. (2010). Consumer behaviour (IQthed.). New Delhi: Pearson India. Mathew, B. (2015). A study on changing trends in online shopping of Indian consumers in apparel segment. International Journal of Applied Research, 1(9), 207-214.
- Parboteeah, D.V., Valacich, J.S., & Wells, J.D. (2009). Hyperlink. The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20, 60-78. http://pubs online.informs.org/doi/abs/10.1287/isre.1070.0157"t"_blank"o"Clickhere"
- Sharma, R.K.M. (2014). Understanding online shopping behaviour of Indian shoppers. International Journal of Management and Business Studies, 4(3), 9-18.
- Sangalang, RA. J.S. (2017). Factors influencing consumers impulse buying behavior in the fifth district ofcavite. DLSU Research Congress 2017. Manila, Philippines: De La Salle University.
- Rook, D.W.,& Fisher, RJ. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22, 305-313.
- Umair, A.P H. (2018). How website quality affects online impulse buying Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and logistics, 30(l),235-256.
- Young, E. (2013). Rebirth ofe-Commerce in India. Kolkata: Ernst and Young LLP
- Young, E. (2016). Future of Digital Content Consumption in India. Ernst and Young LLP.
- Zhang, K.Z., Hu, B., & Zhao, S.J. (2014). How online social interactions affect consumers impulse purchase on group shoppingwebsites?PACIS.
- Zou, T. (2016). Online impulse buying behavior amongst undergraduate students in tianjin, the people's republic of China. Global Journal of Emerging Trends in eBusiness, Marketing and Consumer Psychology, 2(2), 406-423.
- http://www.assocham.org/newsdetail.php?id=5669
- https://orcommalienomore.wordpress.com/2011/10/02/%E2%80%98customer-isking%E2%80%99-what-it-means-in-today%E2%80%99s-market/
- https://www.vccircle.com/cash-delivery-be-prominent-payment-mode-domestic-ecom/