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Ian Norris, J.
- Practice-Based Evidence: An "Experimental" Approach to the Theory-Practice Gap in Management
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Affiliations
1 Department of Marketing & Management Texas A&M University-Commerce PO Box 3011, Commerce, TX 75429-3011, US
2 Economics and Business Program Berea College Berea, KY 40404, US
1 Department of Marketing & Management Texas A&M University-Commerce PO Box 3011, Commerce, TX 75429-3011, US
2 Economics and Business Program Berea College Berea, KY 40404, US
Source
Journal of Management Research, Vol 15, No 1 (2015), Pagination: 34-42Abstract
Management scientists and practitioners ultimately have the same goal: The understanding, control, and prediction of behavior. To this end, we advocate the adoption of experimental methodology on the part of managers as a way to bridge the science-practice gap. We build our argument largely on the distinction between intuitive and systematic approaches to judgment and decision-making. The intuitive approach is more common in management practice, while the systematic approach is embodied by the scientific method. Although recent research suggests that intuitive judgment can be quite effective, we highlight a number of shortcomings of the intuitive approach. Specifically, we show that the intuitive approach is particularly limited when it comes to causal reasoning, and that the experimental approach is designed to overcome this shortcoming.Keywords
Theory-Practice Gap, Laboratory Research, Experimental Method.References
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