Informatics Publishing Limited

J. Dhiksha ¹

Affiliations
1 Department of Psychology, Christ University, Bangalore, Kamataka, IN

Abstract

The present study was designed to investigate the influence of the mood on the inhibitory control of consumers. The laboratory study was conducted; the data was collected from the 45 participants. The 23 participant were induced positive mood and 22 participants were induced the negative mood. On the basis of previous studies, the researcher hypothesised that participant in an induced positive group has less inhibitory control compared to the participant in an induced negative mood group. The researcher also theorised that in process of purchase decision making the participant tend to have less inhibitory control in purchase of low involvement products compared to the high involvement products. After inducing mood, the participant were asked to fill PANAS questionnaire and later they were asked to complete a modified version of the GO/NO GO task consisting pictures of 60 low and high involvement items and the error committed by the participant was recorded. A repeated-measures ANOVA was used to analyse the data obtained. The results showed that level of inhibitory control in positive mood is low compared to the negative mood. The result with regard to the low and high involvement item is quite interesting. The error of commission made in the high involvement series was significantly more than the error of commission made in low involvement items.

Keywords

Mood, Inhibitory Control, Consumer Behaviour, Decision Making, Product Involvement

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J. Dhiksha ¹, A. Suresh ¹

Affiliations
1 Department of Psychology, Karnatak University, Dharwad, Karnataka, IN

Abstract

Montessori Method of education focuses on students overall development. Montessori Method of education is designed not only to focus on academic skills of the students but also it gives importance for the development of the student's social and behavioral skills. Hence the present study aimed to assess the self-esteem and academic anxiety of students with Montessori and traditional method of education. It was hypothesized that the students of Montessori Method of education have higher self-esteem and lower academic anxiety compared to traditional method of education. In order to verify the above hypothesis a sample of 124 students were selected from the schools which offer education with Montessori (N=60) and traditional method (N=64). Tools used for the study were the Rosenberg Self-Esteem Scale and Academic Anxiety Scale for Children developed by Singh and Sen Gupta. The collected data were subjected to `t` analysis and the major findings of the study revealed that the students of Montessori Method of education has significantly higher self-esteem and significantly lower academic anxiety compared to traditional school students.

Keywords

Self-Esteem, Academic Anxiety, Montessori Education and Traditional Education.

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