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Satpathy, Ipseeta
- Mid-Career Derailment:An Empirical Study
Abstract Views :190 |
PDF Views:3
Authors
Affiliations
1 School of Management, KIIT University, IN
1 School of Management, KIIT University, IN
Source
Parikalpana: KIIT Journal of Management, Vol 7 (2011), Pagination: 88-98Abstract
This paper makes an attempt to know the various reasons for which the mid life crisis comes in the life of an employee. No person would be mentally ready to get this unwanted and that to unexpected crisis. However, during the study we found certain gaps between the expectations of the employers and performance level of the employees which contributes a lot in this direction. Through this paper we tried to touch certain issues which would help to some extent for controlling the crisis. To understand the ground reality, a survey was conducted in both the organized and unorganized sectors. 200 questionnaires were distributed of which 118 responses were received.Keywords
Career Derailment, Perception, Employee.- Issues of Micro, Small and Medium Enterprises (MSME) in India
Abstract Views :246 |
PDF Views:3
Authors
Affiliations
1 School of Management, KIIT University, Bhubaneswar, Odisha, IN
1 School of Management, KIIT University, Bhubaneswar, Odisha, IN
Source
International Journal of Innovative Research and Development, Vol 5, No 6 (2016), Pagination: 1-5Abstract
The present paper is an attempt to understand the various issues related to MSME in India. The various challenges faced by MSME are issues like credit facility, issues of equity capital, issues of infrastructure, issues of Govt. support, issues related to technology and issues related to skill gap. For this purpose the researchers visited various MSME units to get first hand information and to understand the ground reality and also information collected from secondary data.
Keywords
MSME, Socio-Economic, Skill Development and Technology.- Impact of Digital Marketing on Customer Perception During Covid -19 (Omicron) Relating to Ease of Banking Transactions
Abstract Views :188 |
PDF Views:0
Authors
Abhiraj Malia
1,
Prajnya Paramita Pradhan
2,
Biswajit Das
3,
Bhubaneswari Bisoyi
4,
Ipseeta Satpathy
5
Affiliations
1 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar, IN
2 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar,, IN
3 Professor, School of Management, KIIT University, Bhubaneswar, IN
4 Assistant Professor, Sri Sri University, Cuttack, IN
5 Senior Professor, School of Management, KIIT University, Bhubaneswar
1 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar, IN
2 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar,, IN
3 Professor, School of Management, KIIT University, Bhubaneswar, IN
4 Assistant Professor, Sri Sri University, Cuttack, IN
5 Senior Professor, School of Management, KIIT University, Bhubaneswar
Source
Parikalpana: KIIT Journal of Management, Vol 19, No 1 (2023), Pagination: 188-199Abstract
This research paper introspects to understand the impact of digital marketing on the banking sector based on customer perspectives of demographic factors about gender, age, and occupation. Due to the 3rd phase of Covid 19 (Omicron), the banking sector intensified and adopted digitalization for consumers in times of new normal. It adopted new developments to enhance the ease of accessibility, and to make it consumer-friendly. Because of the fear of the pandemic and its tragic consequences, it enabled in affecting the consumer’s perspective. The paper is an exploratory study conducted to know the impact of demographic factors on banking transactions based on the database collected from 100 consumers online; through a questionnaire; besides a few selected interviews. It adopted a mixed method to reach the conclusion by holding ANOVA tests. It identified that there is a significant difference between gender and mode of banking and there is a significant difference between age and post services facilities provided by the banks. The research was conducted in a limited period and conclusively resolved with the empirical findings.Keywords
Consumer Perception, Demography, Covid-19, Digital Marketing, BankingReferences
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