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Arora, Deepti
- CSR-Brand Building or a Social Cause? A Perceptual Study
Authors
1 Department of Marketing, Indira Institute of Business Management, IN
Source
AADYA -National Journal of Management and Technology, Vol 6 (2016), Pagination: 1-11Abstract
Corporate Social Responsibility (CSR) is a form of corporate self - regulation integrated into a business model. The term "corporate social responsibility" became popular in the 1960s and has remained a term used indiscriminately by many cover legal and moral responsibility more narrowly construed.
CSR is a company's sense of responsibility towards the community and environment (both ecological and social) in which it operates. There are multiple ways for companies to express their citizenship. Some are through introducing waste and pollution reduction processes, contribution of educational and social programs, etc.
"CSR is commitment to poor not to profit" as rightly said by Mr. Manoj Bhargava, Cofounder-The Hans Foundation. In recent era, many different corporate are organizing different activities, events, etc under the flagship of CSR. Many multinational companies have forecasted CSR as brand building and further linking their corporate strategy with philanthropy.
To add on the list even Management Institutes (B Schools) are getting into the same trend and have started conducting CSR activities in their premises. It is very important to understand the reason behind conducting CSR activities. This paper talks about the perception of Students, Faculties and Top Management from the B Schools about the CSR activity conducted in the past. A big question arises is that, Are they looking for brand building or a real social cause through CSR?
Keywords
CSR in B Schools, Corporate Social Responsibility, Students Perception, Perception about CSR.References
- http://en.wikipedia.org/wiki/Corporate_social_responsibility
- Epstein-Reeves, James (2010). "Consumers Overwhelmingly Want CSR". Retrieved 28 April 2014.
- Somerville, Michael (September 13, 2013). [: http://www.retailgazette.co.uk/articles/41134nearly-half-of-britons-would-buy-more-from-a-store-that-supports-charity "Nearly half of Britons would buy more from a store that supports charity"]. Retrieved 28 April 2014.
- Oppewal, H.; Alexander, A.; Sulliwan, P. (2006). "Consumer Perceptions of Corporate Social Responsibility in town shopping centres and their influence on shopping evaluations". Journal of retailing and consumer services 13 (4): 263–270. doi:10.1016/j.jretconser.2005.08.015.
- Becker-Olsen, K. L.; Cudmore B. A.; Hill R. P. "The impact of perceived corporate social responsibility on consumer behaviour.". Journal of Business Research
- Tilcsik, A. & Marquis, C. (2013). "Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities." Administrative Science Quarterly, 58(1): 111-148.
- Hoessle, Ulrike: Ten Steps Toward a Sustainable Business(=Walla Walla Solutions Series 1 Seattle 2013. |isbn=978-0-9898270-0-3, http://www.wallawallasolutions.com/#!publications/c243u
- Paluszek, John (April 6–7, 2005). "Ethics and Brand Value: Strategic Differentiation" (PowerPoint). Business and Organizational Ethics Partnership Meeting. Markkula Center for Applied Ethics, Santa Clara University. Retrieved 2008-03-07.
- Dr. Tantillo’s 30-Second 'How To': How To Brand CSR The American Apparel Way" Marketing Doctor Blog. March 28, 2008.
- Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, Da-Chang Pai, “The effects of Corporate Social Responsibility on Brand Performance: The mediating effect of industrial brand equity and corporate reputation” September 2010, Volume 95, Issue 3, pp 457 – 469, Journal of Business Ethics
- Michael Jay Polonsky, Colin Jevons, (2006) "Understanding issue complexity when building a socially responsible brand", European Business Review, Vol. 18 Iss: 5, pp.340 - 349
- Vikas Saraf, Sulekha Singhai, Sanjay Payasi, (2012) “Corporate Social responsibility: Building Brand and Linking Corporate Strategy with Philanthropy”, BVIMR Management Edge, Vol. 5, No. 2 (2012) pp 88-97
- Xiaoli Nan, Kwangjun Heo(2007) “Consumer Responses to Corporate Social Responsibility (CSR) initiatives – examining the role of brand-cause fit in cause-related marketing”, Journal of Advertising, Vol. 36, no. 2 (summer 2007), pp 63-74
- Analysis of the Trade Facilitation Issues Faced by Exporters and Importers in Delhi and NCR Region
Authors
1 Banasthali University, Navi Mumbai, IN
2 IIBM, Navi Mumbai, IN
Source
AADYA -National Journal of Management and Technology, Vol 7, No 2 (2017), Pagination: 9-16Abstract
Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations.
A brief description of every service to be provided at Export&Import outlet is given with its importance for the customers. Thereafter various ideas and views are generated after a deep analysis and certain valuable recommendations are given for trade facilitation.
The study based project was completed using primary and secondary data. A complete analysis of finding is compiled and classified into appropriate sub-modules. Various interesting findings from the survey with a sample size of 40 Companies. Methods of collecting data are interview method and sample was selected based on judgmental and convenience sampling.
References
- Economic survey of India.
- Nabhi Exporters Manual & Documentation, Nabhi Publications, 2007
- Parasram, Export- What, Where & How, Anupam Publications, 2004
- P.K.Khurana, Export Management, Galgotia Publishing co.., 2002
- www.google.com
- www.indiamart.com
- www.dgft.gov.in
- Menstrual Leave – the Next Work-Life Benefit
Authors
1 Shri Ramswaroop Memorial University, Barabanki − 225003, Lucknow, Uttar Pradesh, IN
Source
SAMVAD: International Journal of Management, Vol 16, No 2 (2018), Pagination: 63-70Abstract
‘Superwomen’ is the synonym we have for the woman of today. The role of working women has changed throughout the world due to economic conditions and social demands. This has surely resulted in a scenario wherein the working women have tremendous pressure to develop a career as robust as their male counterparts while sustaining active engagement in personal life as well. The ever increasing work pressure many a times always takes a toll over their mental and physical health.
The Gender Equal Employment Act was enacted in 2002 and the right to apply for menstrual leave was one of its provisions. It is very important to evaluate the need for this policy, the impact of menstrual leave and the relationship between women menstrual health and work. According to a focus group, most of the interviewees had experienced menstrual discomfort. Their reasons included congenital physical problems, pressure, nervousness, a bad life style, and drinking cold liquids. They did not understand the regulations about menstrual leave such as how to apply for it or how to use it. They seldom used menstrual leave for the following reasons: the regulation had no flexibility, unaware about anyone who had applied for it, there are many other leaves that might apply, nobody could take over their jobs, and the organization needed medical receipts if the workers wanted to apply for menstrual leave. The interviewees were also asked for their opinions about governmental policies regarding menstrual leave.
Conclusions: Further actions should be: 1. to build a supportive environment for menstrual care in the workplace, 2. to adjust management style in the workplace, 3. to make menstrual leave flexible, 4. to provide lectures to help female workers take care of themselves during their menstrual periods and to include these lectures in routine occupational health and safety courses, 5. to train nurses in the factories to care for menstrual discomfort, 6. to collecting data related to the relationship between menstrual health and employment (A preliminary study on menstrual health and menstrual leave - https://www.researchgate.net/publication/285967524_A_preliminary_study_on_menstrual_health_and_menstrual_ leave_in_the_workplace_in_Taiwan).
Managing menstruation in the workplace is one of the overlooked issues which needs a lot of support and attention as this hinders the 100% outstanding contribution of women in the workplace. This paper intends to provide essential evidence to the policy makers, private sector and activists focused on advancement of girls’ women’s rights. Through this paper we the women of today wish to move ahead removing the stereotype thinking and the barriers due to which the women feel bonded like slaves.
Keywords
Menstruation, Women’s Health, Workplace, Work-Life Benefit.References
- http://fortune.com/2017/07/12/menstrual-leave-india/
- http://indianexpress.com/article/opinion/menstrual-leavewill-exclude-women-even-more-from-workplaces/
- http://indiatoday.intoday.in/story/big-bloody-debatemenstruation-leave-culture-machine/1/1001707.html
- http://mashable.com/2017/07/13/period-leave-india/#bu1P3BTg3aqw
- http://timesofindia.indiatimes.com/life-style/health-fitness/health-news/womens-day-should-womenget-paid-leaves-during-periods/articleshow/57532920.cms
- http://www.bbc.com/news/health-37438767
- http://www.firstpost.com/india/why-we-need-period-leave-its-time-to-change-a-misogynistic-system-weveearned-the-right-3817151.html
- http://www.indiatimes.com/news/india/two-indian-companies-are-now-endorsing-paid-menstrual-leave-forall-their-women-employees-325566.html
- http://www.self.com/story/paid-menstrual-leave-is-spreading-but-women-are-divided
- https://en.wikipedia.org/wiki/Menstrual_leave
- https://www.fastcompany.com/3058847/could-menstrual-leave-be-the-next-work-life-benefit
- https://www.financialexpress.com/india-news/two-days-leave-during-periods-parliament-may-discuss-menstruation-benefit-bill-for-the-1st-time-know-whatit-is/999091/
- https://www.health24.com/News/heres-why-womenshould-be-allowed-to-take-menstrual-leave-20170817