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Shukla, Chhaya
- Motivational Factors Influencing Women to be the Members of Self-help Groups
Abstract Views :661 |
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Authors
Poonam
1,
Chhaya Shukla
2
Affiliations
1 Department of Family Resource Management, College of Home Science, G. B. Pant University of Agriculture and Technology, Pantnagar, U.S. Nagar, Uttarakhand, IN
2 Department of Family Resource Management, College of Home Science, G.B. Pant University of Agriculture and Technology, Pantnagar, Udhamsingh Nagar, Uttarakhand, IN
1 Department of Family Resource Management, College of Home Science, G. B. Pant University of Agriculture and Technology, Pantnagar, U.S. Nagar, Uttarakhand, IN
2 Department of Family Resource Management, College of Home Science, G.B. Pant University of Agriculture and Technology, Pantnagar, Udhamsingh Nagar, Uttarakhand, IN
Source
Asian Journal of Home Science, Vol 8, No 2 (2013), Pagination: 610-616Abstract
Self-help groups play a tremendous role in empowering women through providing an excellent platform to improve the self- confidence, leadership, communication skills, decision making capacity, social recognition, standard of living etc. The glorious side of the coin reflects that SHGs are very powerful tool for empowerment but the other side imbibes a lot of many constraints and threats which affect the sustainability, remunerativesness and suitability of SHG activities to the local conditions. There were total 8 SHG associated with College of Home Science, G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand with the strength of 90 members working therein. A purposive sampling technique was used with combination of deliberate random sampling for the selection of total sample. The data were collected personally through interview technique with the help of pre-structured questionnaire. All the groups were working at least since five and more years and contributed a lot to its members. Majority of members enjoyed decision making power in functioning of their SHG. They were not having membership of any group or organization before joining the self-help group. All the SHG members maintained attendance register and kept the records and were able to give their contribution regularly as well as make extra savings. The inspirational sources for joining SHG include NGOs, banks, friends, neighbours, university staff and students. Among these factors, university staff and students and other successful working SHG had been reported as major sources of inspiration. The major primary motivational factors to join self-help groups included desire to work independently, to spend time fruitfully, to be self-dependent and to improve financial condition of the family. Being the members of self-help groups, majority of respondents reported an increase in self-confidence, self esteem and participation in decision making, capacity building, improvement in psychological and social aspects.Keywords
Empowerment, Sustainability, Remunerativeness, Motivational Factors
- Analysis of Consumer Perception with Reference to Patanjali Products
Abstract Views :416 |
PDF Views:1
Authors
Affiliations
1 Department of Family Resource Management, College of Home Science, G. B. P . U. A. & T., Pantnagar , U. S. Nagar , Uttarakhand, IN
1 Department of Family Resource Management, College of Home Science, G. B. P . U. A. & T., Pantnagar , U. S. Nagar , Uttarakhand, IN
Source
Indian Journal of Health and Wellbeing, Vol 10, No 10-12 (2019), Pagination: 286-289Abstract
Now days consumers are more conscious for their health and maintaining a better quality of life. They prefer to consume the products which are healthy for them, their family and will help them to attain maximum satisfaction. Money is not a limiting factor as far as food, cosmetic and medicinal products preserving health are concerned. The current scenario shows an inclination of consumer's interest towards the consumption of herbal and eco-friendly products which do not have side effects. This particular tendency has been responsible for extraordinary popularization of Patanjali products and generated curiosity to find out the attributes responsible for such revolutionary trends of Patanjali products. So the need was felt to study the consumer perception towards Patanjali products. The perception of consumer regarding attributes of Patanjali products were found satisfactory . V arious product attributes met with consumer expectations. All the consumers of medicinal products have safe investment attitude. Food product users have positive attitude and cosmetic product users have carefree attitude towards these products. Medicinal products were consumed basically with the attitude to acquire good health, food products to gain complete satisfaction with consumption and cosmetic products consume in order to use something new.Keywords
Consumer, Consumer Perception, Patanjali Products.References
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- https://www.patanjaliayurved.net/about [Accessed on 20th October 2019]
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