Informatics Publishing Limited

B. K. Shee ¹

Affiliations
1 M. K. C. G. Medical College, Berhampur-4, District Ganjam, Orissa, 760004, IN

Abstract

The consumer's satisfaction in purchase of any food commodity depends upon (1) high nutrient composition (2) low market price (3) cultural and personal acceptance (4) sensual appreciation (taste, smell and sight) and (5) easeful processing and serving. It is evident that the former two factors are economic and objective functions and the later are non-economic and subjective or psycho-social functions of the commodity. However, for maximum total satisfaction, the consumer has to spend his money on different food commodities in such a manner as to equalise their marginal utility per rupee.

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B. K. Shee ¹

Affiliations
1 M. K. C. G. Medical College, Berhampur, Ganjam Dt., Orissa, IN

Abstract

In planning a balanced diet for a low socio economic status family, which in fact is the case for majority families of the developing countries, the dietician always faces the problem of selecting the type of food which are cheap but nutritionally of high quality to bring down the budget on food as low as possible.

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