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Dudhate, Ayodhya U.
- Study on Food Products Buying Behaviour of Consumers
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Authors
Affiliations
1 Department of Food Science and Nutrition, College of Community Science, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), IN
1 Department of Food Science and Nutrition, College of Community Science, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), IN
Source
Food Science Research Journal, Vol 8, No 2 (2017), Pagination: 357-360Abstract
The present study was undertaken to find out buying behaviour of consumers regarding food products. Two hundred consumers from four different professions such as doctor, lawyer, businessman and professor, 50 in each group were selected from Parbhani city of Maharashtra state. It was observed that all the selected consumers gave importance to quality followed by price of the product while buying. A very high per cent of doctors (98) and professors (96) were reading the information given on food label in regard to safety and health hazards. On the other hand, price and taste of the product were mostly noticed by lawyers and businessmen during purchasing of food products. It was noticed that significantly more per cent of lawyers had the practice of purchasing new food products regularly than other selected consumers. Whereas occasional purchasing of new food products was more common among all the selected consumers. More than 90 per cent of the selected consumers reported that when product was not available in regular shop then it was searched in other shop. It was also noticed that more than 70 per cent doctors and businessmen and more than 60 per cent lawyers and professors were postponing the buying due to unavailability of the product of particular brand. Results indicated that more number of professors (96%) preferred particular shop for purchasing due to ease of shopping, easily accessible and good quality of the product.Keywords
Food Label, Consumers, Buying Practices.
References
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- Awareness of Consumers towards the Nutritional Labelling and Health Claims Disclosed on Food Label
Abstract Views :394 |
PDF Views:0
Authors
Affiliations
1 Department of Food Science and Nutrition, College of Community Science, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), IN
1 Department of Food Science and Nutrition, College of Community Science, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), IN
Source
Food Science Research Journal, Vol 9, No 1 (2018), Pagination: 33-37Abstract
Two hundred consumers from four different professions such as doctor, lawyer, businessman and professor, 50 in each group were selected by purposive random sampling technique. All respondents were interviewed personally to obtain the relevant information. Results showed that all the selected lawyers and doctors and 96 per cent businessmen and professors were vigilant about date of manufacturing and expiry date of the products. Statistical analysis indicated that significantly more per cent of doctors had awareness about MRP, standard marks and list of ingredients than that of businessmen. Also awareness in regard to MRP and standard marks were more in professors as compared to businessmen. Results showed that 84 per cent doctors, 80 per cent businessmen and 70 per cent lawyers and professors used nutrition information given on food label of pre-packaged food while buying the food product. Results inferred that while purchasing the food product more number of businessmen read the content of calories, protein, fat, sugar, vitamins and minerals written on food label. On the other hand, carbohydrate, fibre and sodium content was seen by more per cent of professors. Content of cholesterol was read by more number of doctors compared to other consumers. Results in regard to various health claims written on food label indicated that more number of lawyers had awareness about product suitability for people with diabetes mellitus, cholesterol and heart problem which was significant statistically. On the contrary significantly less per cent of lawyers were aware about the product recommended for balanced diet than that of other consumers.Keywords
Food Label, Consumers Awareness, Buying Behaviour, Nutrients Content, Health Claims.References
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