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Prabhu, Arati
- A Study of Importance of English Language Proficiency in Hospitality Industry and the Role of Hospitality Educators in Enhancing the same amongst the Students
Authors
1 AISSMS’s College of Hotel Management & Catering Technology, Savitribai Phule Pune University, Pune, Maharashtra, IN
2 Pacific University, Udaipur, Rajasthan, IN
Source
Atithya: A Journal of Hospitality, Vol 1, No 1 (2015), Pagination: 56-63Abstract
The study is undertaken to understand the importance of English language skills in the Indian hospitality industry, and the gaps therein. It studies the challenge as it exists in Pune city, and how AISSMS College of Hotel Management&Catering Technology has attempted to address the issue(s).
The study aims at gathering primary information by means of questionnaires. It sheds light on the gap between existing and desired standards of English proficiency. It also highlights the attempts by the three important stakeholders in order to address the issue. Though, attempts are made from the industry, teachers and students, it is recognized that joint efforts need to be made to tackle the problem collectively and from all sides. It is an urgent calling for innovative teaching learning practices and encouraging sound develop initiatives and commitment.
The primary data is across the cross section of Pune hoteliers, teachers and students of the college. The findings reflect the importance of English as the universal medium of communication, and its importance in rendering quality service and importantly.
Keywords
English Language Proficiency, Communication Skills, Hospitality/Hotel Management, Hospitality Career, Teaching and Learning.
- To Study Health and Fitness Motivation of Hotel Guests, and its Influence on Hotel Buying Decision
Authors
1 AISSMS’s College of HMCT, Pune, Maharshtra, IN
Source
Atithya: A Journal of Hospitality, Vol 3, No 1 (2017), Pagination: 39-44Abstract
We are in the age that has witnessed a growth in health and fitness consciousness. The millennium has seen many stands taken to safeguard health and safety of people. Health and fitness is no longer for a few, elite, or athletes. It is understood and accepted as an everyday essential for one and all. This shift from blissful ignorance to consciousness to making lifestyle changes cannot be missed. This study is undertaken to understand the hotel customer better. With increase in travel, and an increase in health consciousness there is bound to be a conflict. Should one sacrifice personal fitness goals while on a travel or spending a social evening out? Perhaps no. This idea culminated in carrying out this research.
The study aims at gaining realistic and factual insight into growth of health and fitness consciousness that influences hotel stay buying decision. Primary data of travellers and frequent users of the hotel product, both rooms and restaurants, has been collected by means of a questionnaire. Extensive search for secondary data has been undertaken in order to determine the trends in the hotel sector in order to incorporate health and fitness needs of the traveller.
This study is an attempt to recognize the current upswing in health related requirement from hotel guests, a trend which is here to stay and grow.
Keywords
Health, Fitness, Hospitality / Hotel Industry.References
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