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Suman Ghalawat ¹, Amita Girdhar ¹, Ruby Siwach ²

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 College of Dairy Science and Technology, LUVAS, Hisar, Haryana, IN

Abstract

Cell telephones are not the best medium of connecting with every other but have end up medium for social interaction and additionally on the sale-purchase activity. They have end up necessity of life and also popularity symbol for the teenagers. Agencies are also taking advantage by advertising and with the aid of supplying products and services via cell apps. The present paper investigates the factors related to the perception of college students towards mobile advertisements. The study is based on primary data collected from a sample of 250 respondents from colleges of Hisar district of Haryana state. Suitable statistical tools like factor analysis have been used to analyse the data. The factor component analysis reveals seven factors named as: quality of services, familiarity with advertisements, cost, adoption of mobile advertisements, services and privacy. Component analysis discloses that student's cognizance greater on quality of services, cost and adoption of mobile ads while subscribing to any service provider Furthermore respondents also reveal that fee is likewise the crucial component whilst transferring to some other provider as college students wants less expensive call cost/sec in addition to initial subscription cost.

Keywords

Cell Apps, College Students, Privacy, Subscription Cost and Service Provider.

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Suman Ghalawat ¹, Amita Girdhar ¹, Akhil Sangwan ², Sunita Mehla ¹

Affiliations
1 Department of Business Management CCS Haryana Agricultural University Hisar, Haryana, IN
2 ADO Analyst Quality Control Lab Hisar, Haryana, IN

Abstract

Online shopping is an innovative and emerging market for youth. Online shopping provides college students with a large variety of products from which he can make comparative analy si s and pick the best out of it. The study focused to determine the relationship of online shopping variables with factors influencing overall satisfaction among students. In the present scenario, college students are mostly doing online shopping. In this paper factor analysis and ANOVA has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 college students from Hisar district of Haryana. Factor analysis discloses six factors namely threat to a system, customer care, information sharing, online shopping advertising and lastly online schemes. ANOVA analysis discloses that preferred payment method, amount of money spent for online shopping on items and reasons for online payment has significant relationship with threat to system and information sharing. On the other hand, amount of money spent for online shopping on items has significant relationship with customer care, whereas reason for online payment has significant relationship with awareness.

Keywords

Online Shopping, Emerging Market, Semi-Structured and Online Shopping Advertising.

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Rakesh Rathore ¹, Subodh Agarwal ², Amita Girdhar ²

Affiliations
1 Institute of Agri Business Management Bikaner, Rajasthan, IN
2 CCS, Haryana Agricultural University Hisar, Haryana, IN

Abstract

Rapeseeds and mustard is one of the most important oilseed crop of the India. It is cultivated across the country. The main objectives of the study was to study area and production of mustard in Hisar district of Haryana. To study the marketing channel of mustard. To study marketing cost and margin of mustard marketing. To study problem faced by farmer in production and marketing of mustard in Hisar district of Haryana. The study area was Hisar district of Haryana. Two block, Hisar block I and Hisar block II was purposively selected, and further 2 villages (8 farmers) from Hisar block I and 3 villages (12 farmers) from Hisar block II was conveniently selected. Total sample size of study was 40 respondent including 20 farmers, 5 wholesalers, 5 processors, 5 retailers, and 5 consumers. The marketing channel is identified in the study are, 1) Producer ->Consumer 2) Producer ->Village Trader ->Wholesaler ->Retailer ->Consumer 3) Producer ->Village Trader ->Wholesaler ->Miller/Oil Expeller ->Consumer 4) Producer ->Miller/Oil Expeller ->consumer. In channel III wholesalers sell their produce to the processors at the rate 37 per kg and total cost incurred by processors was 40 per kg and sell to retailers at the rate 41.50 per kg so processor margin in this channel was 1.50 per kg. Timely credit facilities are required on season for cultivation of Rapeseeds and Mustard. Distress sale and low price of their produce in the market is major constraints faced by the farmers. The highest total difference between marketable surplus and marketed surplus was in Hisar block II followed by Hisar block I.

Keywords

Rapeseeds, Mustard, Production, Marketing.

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Amita Girdhar ¹, Jyoti Pareek ¹, Suman Ghalawat ¹, Megha Goyal ², Subodh Agarwal ¹

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana

Abstract

The main aim of this study is to present various issues and problems of vegetables supply chain in Fatehabad, a district situated in south-western part of Haryana. The purpose of this study was to see the issues perceived by the farmers in vegetable cultivation and to explore the link of the chosen characteristics of the vegetable growers with their problems. In this survey total 200 farmers were selected from various part of Fatehabad. Information about various aspects of vegetable supply chain management were collected, ranging from demographic to storage and transportation. It can be concluded that the supply chain of Vegetables is burdened with post-harvest wastages and losses due to long chain, dependency on chain, lack of transportation facilities, less efficient Mandi system, poor infrastructure of distribution, less adequate cold chain facilities, higher cost of packing, poor linkage in supply chain etc. It results in poor price realization of farmers on one hand and over prices paid by buyers on the other end.

Keywords

Supply Chain Management, Demographic, Transportation, Vegetables

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Manju Yadav ¹, Amita Girdhar ², Satyavart ³, Phagun Mehta ⁴, Shruti Sharma ⁵

Affiliations
1 State Consultant, National Food Security Mission Panchkula, Haryana, IN
2 Assistant Professor, Department of Business Management, CCS HAU, Hisar, Haryana, IN
3 Subject Matter Specialist, Department of Agriculture, Haryana, IN
4 Ph.D. Scholar, Department of Mathematics and Statistics, CCS HAU, Hisar, Haryana, IN
5 Research Scholar, Haryana School of Business Guru Jambheshwer University of Science and Technology, Hisar, Haryana, IN

Abstract

The current research was conducted to determine various economic and administrative factors hindering women's participation in Panchayat activities. The score card was prepared and displayed in tables. By adopting random sampling strategies for each sample, research blocks are selected. Data were collected about the economic and administrative challenges women face while performing Panchayat activities. All official leaders are represented by sarpanches, punches, for research purposes. Delays in getting help from provincial and regional governments and greater control of officials are the most important variables. Changes are needed for the problems that women face at different times.

Keywords

Empowerment, Panchayati Raj, Intrinsic, Gender Gap

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