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Authors
Affiliations
1 Shrimad Rajchandra Institute of Management and Computer Application, Uka Tarsadia University, Bardoli, IN
2 Shrimad Rajchandra Institute of Management and Computer Application, IN
Source
National Journal of System and Information Technology, Vol 8, No 1 (2015), Pagination: 37-46
Abstract
The core fundamental concept behind keyword stuffing is to avail with combination of relevant and irrelevant keyword where the semantics of keywords are not matching which ultimately leads to poor ranking of website. Search engine spider interprets and detects places in website where the keywords are stuffed whereby considers it as a negative design element. Websites should be designed with high quality, well-written content included with keyword stuffing in limited region of website. Even though keyword stuffing is unlikely to lead to search engine penalties but if penalized then webmasters can recovered, it could deter human visitors and reduce website value.
Keywords
Content Optimization, Keyword Stuffing, SEO, Spamidexing.
