Informatics Publishing Limited

A. S. Subrahmanyam ¹, G. P. S. Murty ¹, K. V. L. N. S. Sarma ¹, K. Mohana Rao ¹, N. P. C. Reddy ¹, M. M. Malleswara Rao ¹, V. Subrahmanyam ¹, P. Suneetha Rani ¹, A. Anuradha ¹, K. S. R. Murthy ¹

Affiliations
1 National Institute of Oceanography, 176, Lawson's Bay Colony, Visakhapatnam- 530 017, IN

Abstract

Earth tremors of low to moderate intensity (3.0 to 5.5) recurring over last century in and around coastal and shelf regions of Visakhapatnam has prompted us to acquirc and study the geophysical data between coastal regions of Kakinada and Kalingapatnam in western part of Central Bay of Bengal (17°N - 18°30'N) for understanding the recent seismicity of the region. Preliminary analysis of magnetic and shallow seismic data reveals the presence of some prominent land-Ocean tectonic lineaments, reactivation of which is considered to be responsible for tremors in the region. Total field magnetic anomaly map of the study area shows two major anomaly lineations such as: (a) N-S trending medium amplitude (˜250 nT) lineation off Visakhapatnam which is considered to be offshore fragment of converging point of two onshore lineaments. Also the lineament is associated with- five earth tremors of magnitude 3.7 to 4.3 at 40 m water depth. Impact of tremors is also observed in the overlying sedimentary strata in the form of vertical faults. (b) A NE-SW high amplitude anomaly zone (˜820 nT) off Kalingapatnam trending NE-SW, which is in close proximity with the epicentral location of earthtremors of 5.5 magnitude. This lineament can be spatially correlated to onshore NW-SE trending structural lineament indicating the probable reactivation of offshore segment resulting in the earth tremors Off Vizianagaram, reactivation of preexisting structural lineaments associated with the NW-SE trending Kandivalasa river fault may be the source of tremors at 20 m water depth. Magnetic basement contour pattern changes from NE-SW to NW-SE off Visakhapatnam. It may be inferred that the basement is bounded by two fault controlled lineaments passing through epicenters of earthtremors off Visakhapatnam and Vizianagaram. Basement structure shows down faulted basement (2 to 3 km) underlying the epicentral location along the lineaments trending NW-SE in the innershelf of visakhapatnam. Shallow seismic data also indicate steepiy dipping sub bottom fault in the study area of Visakhapatnam. South of Visakhapatnam, shallow seismic records indicate vertical faults and shearing reflectors in the lower sedimentary layers. From the deformed lower sedimentary layers. It may be considered that the region might have undergone seismic activity in the recent past, but presently there are no reported tremors in this region. Even undeforrned top sedimentary layers suggest lack of recent tectonic activity between Visakhapatnam and Kakinada in coastal and shelf regions. It may be summarized from the preliminary analysis of the geophysical data that the earth tremors observed north of Visakhapatnam are caused mainly due to reactivation of tectonic lineaments whereas south of Visakhapatnam it is relatively free from any seismicity. Based on the felt reports, tremors are attributed to shallow focus origin. Detailed investigations from multidisciplinary approach like geological, geomorphological, geophysical and remote sensing observations coupled with seismic information in the study area will throw more light on the micro seismic activity and related recent tectonics of this coastal region of east coast of India.

Keywords

Tectonic Lineaments, Magnetic anomalies, Microseismic activity, East coast, Andhra Pradesh.

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A. Anuradha ¹

Affiliations
1 CMR Institute of Technology, Bangalore, IN

Abstract

There is a high degree of correlation between perception and the behaviour of consumers. Anything that is positively or negatively perceived will have influence on consumer buying behaviour. Successful marketer has to use those stimuli (Perception) effectively to influence consumers. Purchasing decisions involve a wide range of goods and services, from consumer electronics and personal computers to yogurt and salad dressing. In U.S. for example teenagers spent $ 4.3 billion on family purchases, mainly on groceries and personal care products. The personal care industry had an excellent growth rate in all the major markets of the world recently. Since the past few years, people have become more conscious about their appearance and look, leading to a huge demand for these products in the whole world. The present study focuses on Youth consumer's perception and buying behavior towards Personal care products. All data analysis is conducted using SPSS V-15; Sample means, standard deviation are presented in the analysis chapter for all the variables of the study. The data are analyzed using factor analysis and parametric't' test. The results will help the marketers to understand this vibrant group in taking decisions.

Keywords

Youth Customers, Personal Care Products, Purchases.

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A. Anuradha ¹

Affiliations
1 MGR University, Maduravoyal, Chennai – 600095, Tamil Nadu, IN

Abstract

Every country gets environmental benefits through Green Banking. Green Banking is a banyan tree term meant to practices and rules that make banks feasible in monetary, condition and social measurements. It plans to accomplish structuring, producing, utilizing PCs, servers, screens, printers, stockpiling gadgets proficiently and viably with zero or insignificant effect on the earth. As the order of the day is environmental protection and sustainability, it becomes essential to have green in all the aspects. In order to make the banking service as eco friendly, E-banking and Green Banking are mandatory. In this regard, the present study deals with the study on Green Banking Services offered by banks in Chennai District.

Keywords

Environment, Green Banking and Sustainability.

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Sheikh Aneaus , Sileesh Mulasseri , A. Karthic , A. Anuradha , Ajesh K. Zachariah

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Sheikh Aneaus , Manish Kumar Tekam , Manish Kumar Tekam , A. Karthic , A. Karthic , Sileesh Mulasseri , Sileesh Mulasseri , M. S. Induja , M. S. Induja , A. Anuradha , A. Anuradha , M. S. Shivakumar , M. S. Shivakumar , K. Yashkamal , K. Yashkamal , Ajesh K. Zachariah , Ajesh K. Zachariah

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