Informatics Publishing Limited

Ritu ¹, Umed Singh ², Madhu Anand ¹

Affiliations
1 Department of Psychology, Maharshi Dayanand University, Rohtak, Haryana, IN
2 Department of Psychology, Kurukshetra University, Kurukshetra, Haryana, IN

Abstract

Organizational burnout and organization commitment are the two major elements to determine organizational behavior and employees' attitude to work. The purpose of this research was to study comparatively the Burnout and organizational commitment among police personnel of different hierarchies of Haryana police. The participants were 377 police personnel who included 90 Constables and 85 Head Constables and 202 Non Gazette Officers (NGOs) (which include ASI and SI). The participants were administered Maslach Burnout Inventory (MBI) and Organizational Commitment Questionnaire (OCQ) after proper rapport. Results showed that Police Constables have scored significantly low on all the three dimensions of burnout and on affective commitment and normative commitment than Head Constables. Constables also have scored significantly low on two dimensions of burnout i.e. personal accomplishment and Emotional exhaustion than the NGOs. Head Constables have scored significantly high on all the three dimensions of burnout and on affective commitment (AC) than the NGOs. The results revealed significant correlations between normative commitment and personal accomplishment and between continuance commitment and emotional exhaustion.

Keywords

Burnout, Organization Commitment and Police Personnel

Full Text

     

Ritu ¹, Madhu Anand ¹

Affiliations
1 Department of Psychology, Maharshi Dayanand University, Rohtak, Haryana, IN

Abstract

In the field of positive psychology, there has been a growing movement toward examining Life Satisfaction. This paper aims to specifically highlight the benefits of positive adolescents Life Satisfaction providing general positive and negative associations between Life Satisfaction and various psycho-social-demographic variables like demographic factors, personality, psychological factors, social factors, physical health and environmental factors etc. The present paper is theoretical in nature; the variables related to Life Satisfaction are theoretically discussed which have already been tested in previous studies. Implications of positive life satisfaction among adolescents and future directions in Life Satisfaction research are briefly discussed.

Keywords

Life Satisfaction, Adolescents, Psycho-Social-Demographic Variables.

Full Text

     

Ritu ¹, Madhu Anand ¹

Affiliations
1 Department of Psychology, Maharshi Dayanand University, Rohtak, Haryana, IN

Abstract

To date, nearly half of the work supporting the efficacy of gratitude interventions did so by making contrasts with techniques that induce negative affect(e.g.,record your daily hassles). Gratitude interventions in youth consistently boost, and maintain, positive benefits. Gratitude interventions lead to greater gratitude, life satisfaction, optimism, prosocial behavior, positive affect, well-being, as well as decreased negative affect. Experiencing and expressing gratitude can help improve youth moods, strengthen their social ties, and cultivate a sense of purposeful engagement with the world. Though such experiences are critical for healthy development, research on gratitude in youth or the development of gratitude is only now emerging. In this paper, we review recent research on the benefits of gratitude to individuals, especially youth, and the interventions that have been empirically shown to foster gratitude in youth. The paper highlights three categories of gratitude interventions: (a) counting blessings, (b) the gratitude visit, and (c) learning schematic help appraisals. We conclude by suggesting potential ways gratitude can be applied in schools to help boost students'social and academic success.

Keywords

Gratitude Interventions, Youth, Applications.

Full Text

     

Madhu Anand ¹, Ritu ¹, Reetu ¹

Affiliations
1 Department of Psychology, Maharishi Dayanand University, Rohtak, Haryana, IN

Abstract

In a developing country like India, everyday problems are resolved and fabricated out of which majority of problems are related to young children. Younger generation sometimes tries to break through the norms, the generation gap bars and sometimes tries to adjust. Present study examines the relationship between rigidity and adjustment among school children. Sample for the study consisted of 150 students drawn from government schools of Rohtak and nearby area of Rohtak from Haryana State. The scales Dimensions of Rigidity and Bell Adjustment Inventory (revised student form) were administered on school students. The data were analysed by using Pearson Product Moment method of correlation and t-test. Results indicate that the correlation between the dimensions of rigidity and adjustment has found to be significant. Boys and girls did not differ significantly in rigidity. But the significant difference in adjustment has been observed.

Keywords

Rigidity, Adjustment, School Children.

Full Text

     

Poonam Rani ¹, Yogesh Chander ¹, Suman Dalal ¹, Ritu ¹, Sat Pal ², Harish Kumar ³, Sushil Kumar , Durga Sharma

Affiliations
1 Department of Education, BPS Mahila, University, Sonepat, IN
2 Department of Physiology, Pt. B. D. Sharma, PGIMS, Rohtak, IN
3 Department Psychiatry, Pt. B. D. Sharma, PGIMS, Rohtak, IN

Abstract

Mid-day meal (MDM) is one of the initiatives that is the central and state government. MDM was started in order to protect our primary school children from malnutrition and other disease and thus providing opportunity for their proper growth and resulting in the improvement in their learning level so that a strong foundation of quality education and physical stamma is provided to the children. Study was Cross-sectional and participants were given a self-structured questionnaire. A sample of 40 teachers (20 rural and 20 urban) were selected from 20 government primary schools (10 urban and 10 rural) from five blocks of district Rohtak, Haiyana. Percentage, simple proportion, Results indicated that mid day meal is a factor for attracting the students for admission(57%),there was increase in the daily attendance in the school (65%), and the there was a good response to stop the dropout rate (57%). Mid-Day Meal Scheme has an overall positive effect on education. The admission and attendance have increased in the schools. The school dropout rate has decreased.lt is needed to change the thinking of teacher toward this scheme and remove the lacuna to make the mid-day meals scheme more effective, productive, purposeftil and resultoriented.

Keywords

Mid-Day Meal, Primary School Education and Elementary Education.

Full Text

     

Ritu ¹, Sunita Malhotra ²

Affiliations
1 Department of Psychology, Maharishi Dayanand University, Rohtak, Haryana, IN
2 Department of Psychology and Dean of Academic Welfare, Maharishi Dayanand University, Rohtak, Haryana, IN

Abstract

Emotional intelligence is very important and useful in everyday life. It has been considered that emotional intelligence is a leading factor contributes to good health. With this purpose an empirical study has been conducted on 100 young adults including 50% male and female. Participants were administered tools of General Health Questionnaire 12 and Multidimensional Measure of Emotional Intelligence (MMEI). It has been hypothesized that there would be significant relationship between emotional intelligence and health. Pearson product moment correlation was computed as methods of analysis. Results revealed that there is a significant inverse correlation between emotional intelligence and health.

Keywords

Emotional Intelligence, Health, Young Adult.

Full Text

     

Ritu ¹, Madhu Anand ¹

Affiliations
1 Department of Psychology, M.D. University, Rohtak, Haryana, IN

Abstract

Since adolescence is a most highlighted age group of present era and may be a particularly critical age for attachment relations. In today's high - tech. globalized society, modernity in families' increases day by day and the parent adolescent's relationships shift and others get importance, attachment patterns may change as well. Considering the importance of modernity in our society there is an urgent need to focus on the effect of parental modernity on adolescent's attachment to mother and father. Hence, the present study aims to investigate the effect of parental modernity on attachment pattern of adolescents. A total of 200 parents (including 100 fathers and 100 mothers) along with their 100 adolescent children were selected randomly. Individual Modernity Scale was administered on parents and Inventory of Parent and Peer Attachment was administered on adolescents. The analysis reveals that adolescents have higher attachment security to traditional mother than to traditional father. Also, they have higher attachment security to modern mother than to modern father. Adolescents of modern parents reports greater attachment security to mother than adolescents of traditional parents. However, an insignificant difference between two groups i.e. adolescents of traditional parents and adolescents of modern parents, on attachment with father has been observed.

Keywords

Parental Modernity, Attachment, Adolescents5.

Full Text

     

Jatesh Kathpalia ¹, Subhash Chander ¹, Ritu ¹

Affiliations
1 Department of Sociology, CCS HAU, Hisar, Haryana, IN

Abstract

The Indian modern country is fast emerging as a global power but only for half of its population. The women across the country continuously struggle to live life with dignity. Eve teasing is a ridiculous form of enjoyment for men and a physical as well as mental torment for women. This is one of the daily problems women in Indian society face. Of all the forms that violence against women can assume, eve teasing is the most ubiquitous and insidious because it is considered normal behaviour and not an assault to females. This paper provides an analysis of the magnitude of eve teasing and its relation to socio-economic factors. It also examines women's responses to this type of violence. The study was conducted among 200 respondents in Hisar district of Haryana State through survey method. The findings of the study elucidate that majority of respondents are victim of teasing for twice or more time. In educational institutions a significant number of respondents faced both oral and physical type of teasing.

Keywords

Eve Teasing, Socio-Economic Factors, Violence, Women's Responses.

Full Text

     

Ritu ¹, Madhu Anand ¹

Affiliations
1 Department of Psychology, Maharshi Dayanand University, Rohtak, Haryana, IN

Abstract

There is no way in which parents can evade having a determining effect upon their children's personality, character, and health. The functions of parenting greatly influence how children develop. Amidst the understanding of the importance of the parent-child relationship, it becomes crucial to decipher whether the parental modernity really affect the health concerns of adolescents. The present study looked into the parental modernity from the perspective of health concerns of adolescents. A total of 280 parents (including both mother and father) along with their 140 adolescent children (66 boys and 74 girls) were selected randomly. Individual Modernity Scale was administered on parents and Adolescent Health Concern Inventory was administered on adolescents. Descriptive statistics was used to analyse the data. The analysis revealed that adolescents of modern parents are much more health concerned than those adolescents of traditional parents. Girls are more concerned about health as compared to boys. Implications, limitations of the study and suggestions for future research are also discussed.

Keywords

Parental Modernity, Health Concern and Adolescents.

Full Text

     

Ritu ¹

Affiliations
1 Department of English, Indira Gandhi University, Meerpur, Rewari, Haryana, IN

Abstract

In these words Shobha De aptly describes the position of Indian women and the injustice meted out to them. Since ages women have been defined and modeled as per their appropriateness to male world. We have acknowledged a wide gap between the socially accepted role of man and woman.

Full Text

     

Ritu ¹

Affiliations
1 New Delhi Institute of Management, IN

Abstract

Ambush marketing, a term first coined by marketing guru Jerry Welsh, has not really been rigorously defined. However, it broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. It is typically targeted at major sporting events - like the Olympic Games or the world cups in various games - and is a strategy adopted by rivals of the official sponsors. Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event .It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves. Ambush marketing, a term first coined by marketing guru Jerry Welsh. The word ambush comes from French verb "embuschier" which means "to place in a wood". However, it broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. It is typically targeted at major sporting events - like the Olympic Games or the world cups in various games - and is a strategy adopted by rivals of the official sponsors. The objectives of ambush marketing are two. First, to get maximum returns on the marketing buck. Official sponsorship costs are forbiddingly high, even for deep-pocketed marketers, and simply unaffordable for others. The first instance where ambush marketing is believed to have first occurred is at Los Angeles Olympics in 1984 where Fuji was the official sponsor of the games but Kodak sponsored the ABC broadcasting of the event and the official film of the US track team, thus ambushing Fuji .The second and more common reason: to undermine the branding efforts of rivals by stealing the attention, increasing the clutter and confusing the viewers. The Pepsi hot air balloon flying above Sharjah, on the day of the Coca-Cola Cup final, is one such example. More recently, there is, for instance, the straight fight between Hero Honda, a global sponsor of the Champions Trophy which took place in Sri Lanka, and its rival TVS. TVS has, according to industry experts, paid Rs 12 crore to rope in cricketer Sachin Tendulkar as its brand ambassador for three years.

Keywords

Ambush, Marketing, Olympics, Nike , Sponsorship.

Full Text

     

Ritu ¹, Lali Yadav ¹, S. Kaushik ¹

Affiliations
1 Department of Extension Education and Communication Management, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana, IN

Abstract

Women constitute about half of the world population and represent more than 40.0 per cent of the global labour force, 43.0 per cent of the agricultural workforce. Female farmers receive 5.0 percent of all agricultural extension services worldwide. The rural women in most parts of the developing world carry a majority of the responsibilities for the production of food for household subsistence as well as for the market. They produce, gather, and process a wide variety of food and are found to play vital role in environmental management and development too. This paper intends to place a particular emphasis on the entrepreneurial attributes and relationship with independents variables and to enhance capacity building of women in diversified floricultural agriculture activities for entrepreneurship. Hisar district of Haryana was selected purposively having State Agriculture University and other State and Central institutions pertaining to agriculture and allied areas. A sample of 200 respondents was selected from four villages namely Mangali, Kaimri, Rawalwas, and Shapur. Results revealed that majority of the respondents reported high category for ability to motive other (57.5%), Self-confidence (55.0%), Skill competence (57.0%) and foresightedness (47.0%) for personal competencies, launching competencies, commitment competencies and managerial competencies, respectively. Significant gain in knowledge of the respondents was observed for all the ten components about floriculture diversified agricultural activities for capacity building of the respondents.

Keywords

Women, Capacity Building, Entrepreneur, Attribute Diversified, Agriculture.

Full Text

     

Ritu ¹, Lali Yadav ¹, S. Kaushik ¹

Affiliations
1 Department of Extension Education and Communication Management, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana, IN

Abstract

In Indian context, women are major producers of food in terms of value, volume and number of hours worked. Nearly 78.0 per cent of women are engaged in agriculture as compared to 63.0 per cent of all economically active men. Almost 50.0 per cent of rural female workers are classified as agricultural labourers and 37.0 per cent as cultivators. About 70.0 per cent of farm work was performed by the women. Though they participate in a variety of economic activities yet their potential is still underutilized as most of their work remains unpaid and never measured in socio-economic and technological terms. In this study efforts have been made to recognize the entrepreneurial attributes and to enhance capacity building of women in medicinal and aromatic plants activities in diversified agriculture for entrepreneurship. Hisar district of Haryana was selected purposively having State Agriculture University and other State and Central institutions pertaining to agriculture and allied areas. A sample of 200 respondents was selected from four villages namely Mangali, Kaimri, Rawalwas and Shapur. Results revealed that majority of the respondents reported high category for Creativity (57.5%), Self-confidence (53.5.0%), Change proneness (47.0%) and Rationality in thinking (46.50%) for personal competencies, launching competencies, commitment competencies and managerial competencies, respectively. Significant gain in knowledge of the respondents was observed for all the ten components about medicinal and aromatic plants diversified agricultural activities for capacity building of the respondents.

Keywords

Women, Capacity Building, Entrepreneur, Attribute Diversified, Agriculture.

Full Text

     

Ritu ¹

Affiliations
1 New Delhi Institute of Management, New Delhi, IN

Abstract

This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 10 years. The case tracks the different strategies which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd (PAL) but the driving force behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth strategies of Patanjali Ayurved Ltd and key role played by Baba Ramdev and Acharya Balkrishna to bring it to its present stage. The case ends with a peep into the future prospects of PAL.

Keywords

Customer Footfalls, FMCG, SKUs, Distribution System.

Full Text

     

Ritu ¹

Affiliations
1 NDIM, New Delhi, IN

Abstract

The Kumbh Mela is a primer on heartland marketing. Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Most brands are able to find ways to connect with millions at one shot. Brands are nice distractions in the absence of anything else happening. It has primarily been dominated by FMCG but we find mobile phones and finance too nowadays. Especially in the rural space is with any large religious opportunity on the basis of number of people, footfalls and eyeballs. This is the best place, the CPT (cost per thousand) reach is ridiculous; look at the number of exposures. I would describe it as taking advantage of a huge number of people, allowing them to interact with the brand by virtue of sampling, conversations, visits to booths etc. Brands are not doing this since it has anything to do with religion; they tend to be agnostic. They are doing it because of the number of people and India does not give us too many other occasions that let us get so many of them. Everybody has tried everything and so it’s a great area to get our creative juices flowing. Big brands have graduated from billboards and signs to engagement that includes sampling product trials etc both from an awards POV and with real work.When there is limited room to grow, businesses try and look for verticals or avenues of finding new business where they can enjoy uncontested market share or 'Blue Ocean'. A blue ocean exists when there is potential for higher profits, as there is now competition or irrelevant competition.

Keywords

Khumbh, Mela, Dabur, Maha, Blue Ocean Strategy.

Full Text

     

Ritu ¹

Affiliations
1 Marketing, NDIM, New Delhi, IN

Abstract

The brand ‘Mahatma Gandhi’ is one of the greatest brands in history. It has been enlightening and moving people for centuries. The Indian economy predicted to grow by 7.5 percent this year, experts say it could be time for Western CEOs to learn some lessons from their Indian counterparts. Given their intense focus on culture and human capital, it may be surprising that the Indian leaders have put strategy as their top priority . Leadership is as much about creating an enabling environment and engaging with employees on a personal level as it is about driving success and productivity. The cultural traditions, comprising beliefs, values, attitudes and social practices strongly influence the behavior of leaders in modern business organizations thus, leading to diversity in leadership styles around the world. The culture specific expectations play a significant role in shaping the context of organizations leadership in India.

Keywords

Leadership , Organizations , Training , Indian Employees.

Full Text