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Kunal,
- Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector
Abstract Views :293 |
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Authors
Affiliations
1 Birla Institute of Technology, Ranchi, Jharkhand, IN
2 Department of Management, Birla institute of Technology, Ranchi, Jharkhand, IN
1 Birla Institute of Technology, Ranchi, Jharkhand, IN
2 Department of Management, Birla institute of Technology, Ranchi, Jharkhand, IN
Source
International Journal of Marketing and Business Communication, Vol 5, No 4 (2016), Pagination: 35-43Abstract
The present article investigates the consumer attitude towards digital advertising in Indian automobile sector. Consumer behaviour is changing fast as their purchase decisions are influenced through easily available online information; the consumer is shifting from the "push" to the "pull" world of commercial messaging. The article uses "Theory of planned behaviour" as the basic model to study the attitude of people towards digital advertising. The results of the study indicate that people have positive attitudes towards various aspects of digital advertising and marketing. However, they remain cynical about the technicality and authenticity of information available on digital channels. Digital advertising provide consumer a scope to compare various variables easily with its competitors.Keywords
Digital Advertising, Attitude, Belief, Evaluation, Automobile.- Non-Timber Forest Products Advertising Enhances the Livelihood Opportunity and Economy of Rural Area
Abstract Views :180 |
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Authors
Kunal
1,
S. N. Sahdeo
2
Affiliations
1 Birla Institute of Technology, Ranchi, Jharkhand, IN
2 Department of Management, Birla Institute of Technology, Lalpur Campus, Ranchi, Jharkhand, IN
1 Birla Institute of Technology, Ranchi, Jharkhand, IN
2 Department of Management, Birla Institute of Technology, Lalpur Campus, Ranchi, Jharkhand, IN
Source
Journal of Supply Chain Management Systems, Vol 6, No 2 (2017), Pagination: 59-66Abstract
The forests of Jharkhand support rich diversity of timber as well as non-timber yielding species. The non-timber forest products (NTFPs) comprise an imperative part of the traditional lifestyle in Jharkhand and utilisation of these products has contributed much to local livelihoods. The main concern is use of NTFPs in rural areas where there are rapid deforestation, lack of access to information, lack of processing capacity, lack of storage capacity, unstable prices, market pressure from outsiders, difficult transport, uncertainty on forest access rights giving little incentives for communities to manage forests. The rural economy can be enhanced with proper promotion of NTFPs through advertising. In this paper, we have tried to study the seasonal flow of some NTFPs. We have tried to examine the value of NTFPs in terms of livelihood as well as commercial importance. The study highlights the importance of understanding how rural people use forests, and stresses the need to broaden NTFP management to include a multiplicity of objectives and products.Keywords
Non-Timber Forest Products, Livelihood, Rural Economy, Advertising, Jharkhand.References
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- Emotional and Fear Appeal in Advertising is an Effective Approach to Aware Against Air Pollution in Society
Abstract Views :253 |
PDF Views:0
Authors
Affiliations
1 Department of Management, Birla Institute of Technology, Jharkhand, IN
2 Department of Physics, Birla Institute of Technology, Jharkhand, IN
1 Department of Management, Birla Institute of Technology, Jharkhand, IN
2 Department of Physics, Birla Institute of Technology, Jharkhand, IN
Source
International Journal of Applied Marketing and Management, Vol 2, No 2 (2017), Pagination: 32-39Abstract
The aim of the present study is to fill the existing gaps in the marketing literature, by providing a comprehensive comparison of fear versus emotional appeals based on high and low involvement of advertising to increase awareness. Further, this article is an attempt to analyse the presentation order of organisation endorser and message content in advertising on perceived persuasion. A questionnaire was individually applied to participants. Relationships between different particles in air were analysed using correlation, regression, and ANOVA test. Among all the pollutants, fine particles are directly associated with increased levels of mortality and morbidity. Due to its bad effect on health and environment, it is necessary to monitor and assess particulate pollution regularly and make aware to the people against its effect. The parameters under study are TSPM, RSPM SO2 and NOX. This study gives a good idea of relationship between TSPM and RSPM. The study also focuses to find the relationships among the levels of concentration of various pollutants and tried to predict the concentration level of one pollutant with respect to another within the available range of the data. It has been found that there is an urgent need to promote appeals advertising against air pollution perceiving uniqueness in emotional and fear response.Keywords
Advertising, Awareness, Urban Area, Air Pollution, Fine Particles.References
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