Journal of IMS Group

Suneel Kumar ¹, Kamlesh Attri ², Shekhar ³

Affiliations
1 Department of Commerce ,Shaheed Bhagat Singh College, University of Delhi, Delhi, IN
2 Department of Commerce, Shyam Lal College (E) ,University of Delhi, IN
3 University of Delhi, Delhi, IN

Abstract

Purpose: The purpose of this research paper is to formulate strategies for holistic development of tourism industry in Himachal Pradesh, a sate of India. Because of inequitable growth, certain districts such as Shimla, Kullu and Kangra are now overburdened with tourist, whereas, tourist inflow in districts such as Lahaul & Spiti, Kinnaur, Chamba is minimal. Because of this imbalance, there is a limit to which the industry has been able to contribute in the economy of the state. Moreover, through this paper, an attempt has been made to identify the various famous tourism destinations in the state.

Research implications: Through this study, the attention of planning agencies is drawn towards the inequitable and imbalanced growth of tourism industry in the state. Further, as the concept of development of niche tourism is found to be effective in inclusion of untouched tourism destinations, it is now the work of researchers and policy makers to identify the various types of niche tourism which could be developed on the basis of strengths of the industry and formulate and execute strategies to inculcate those in the vision of state tourism board.

Keywords

Holistic Development, Tourist stay duration, Destination Discontinuity.

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Suneel Kumar ¹

Affiliations
1 Department of Commerce Shaheed Bhagat Singh College University of Delhi,Delhi, IN

Abstract

Technology has changed the manner of living in a distinct way. Whether it is shopping, ordering food, booking tickets, buying spectacles or buying grocery all is just one click away. With the advent of more and more digital platforms and trust in online shopping the trend has changed, digital mode of payments is being used over cash. Use of digital payment modes has become the new ingredient adding flavor in the fast moving life. This study aims at identifying the different digital payment options available in India, recent schemes launched by the government to promote its usage and the level of digital adoption and satisfaction among the students of Delhi University. A structured questionnaire was circulated among the targeted segment and data was collected from 119 respondents. Statistical test like ANOVA and chi square was applied for the purpose of analysis.It was found that digital payments modes are generally preferred by students. e wallets being the popular one among different options. Convenience, time utility and rewards excite them to use digital payments modes while security and additional charges are the prime deterrents that reduce its charm. Male respondents were found to be more comfortable and adaptive in making payments digitally. Education was found to be a factor in improving the confidence in usage of digital means. Overall there is positive inclination towards making payments digitally but there is a scope to further boost the digital adoption.

Keywords

Digital Payments, E-Wallets, Cards, Digital Adoption.

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