International Journal of Tourism and Travel

Olayinka David West ¹

Affiliations
1 Lagos Business School, PAN African University, Lagos, NG

Abstract

It was October 2007, more than 15 years since Deji and his wife Ibilola established Whispering Palms. Sitting by the waterfront, enjoying the Atlantic breeze, Deji sipped his beer and reflected on the future. Although Whispering Palms had not been a financial success, Deji was still convinced of its potential.

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