International Journal of Science, Engineering and Computer Technology

Swati ¹, Himanshu Sharma ¹, Ankita Mishra ¹

Affiliations
1 Department of Printing Technology, GJUS&T, Hisar, IN

Abstract

This paper throws light on influence of surrounding lightening conditions on perception of different colors by male and female. Color plays a significant role in perceiving things but perception of colors, changes in ambient lighting conditions. 20-20 boys and girls and boys are exposed to RED, YELLOW, BLUE, GREEN and D-50 to analyze degree of metamerism in test sample chart print. The results indicated that degree of metamerism is more in.

Keywords

Metamerism, Colors, Lighting Conditions, D50.

Full Text

     

Swati ¹, Siddhan ¹, Gautam ¹

Affiliations
1 Department of Printing Technology, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, IN

Abstract

Packaging means to enclosing or protecting a product whereas the printing on it is done to recognize the product. Printing & Packaging together plays an important role in the industry as well as society, and influence the sale of the product on its own. Packaging can serve an important role in the product consumption experience, but consumer product companies and researchers often focus on packaging impact on product promotions, distribution and a range of pre-consumption and cost-based functions. Packaging fulfils a varied role in marketing from distribution to promotion, including shelf volume impact. Packaging also communicates enduring brand characteristics that support brand loyalty.

Keywords

Printing, Packaging, Consumer Purchasing Behaviour.

Full Text

     

Swati ¹

Affiliations
1 Department of Printing Technology, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, IN

Abstract

Security printing is not a special printing process but it is the combination of conventional printing processes with security features. With the revolution in banking sector, transactions through credit cards and debit cards have become mandatory. This paper throws light on comparative analysis of various security features of visa card, master card , and maestro card.

Keywords

Security Features, Debit Cards, Visa Debit Card, Master Debit Card, Maestro Debit Card, Rupay, Debit Card.

Full Text

     

Bijender ¹, Ankit Boora ¹, Swati ¹

Affiliations
1 Department of Printing Technology, G.J.U.S.&T., Hisar, Haryana, IN

Abstract

Reproducing correct colours in printing has been a point of strong concern among printers. Matching colour with original is the need of hour. But small difference in colour is always in the tolerance limit. ∆ E in offset printing process should be less than 2 as per standards. But in the digital printing no much research has been introduced regarding colour difference (∆ E). Objective of this paper is to find out ∆E in dry toner based digital printing on gloss coated paper. A master test chart was prepared using various tint patches, high quality test images and quality control strip produced using i1 basic pro. The test chart was printed in Digital Print Application Laboratory, Department of Printing Technology, GJUS&T, Hisar on Richo India Ltd. Digital Printing Press. The results indicated that ∆ E in dry toner based digital printing is comparable to sheet-fed offset printing on gloss grade coated paper stock.

Keywords

Digital Printing, Colour Difference, Gloss Coated Paper, Matte Coated Paper, Uncoated Paper.

Full Text