Indian Journal of Positive Psychology

Alisha Chauhan ¹, Sukhmani ¹

Affiliations
1 Department of School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab, IN

Abstract

The green revolution in Punjab had huge positive impact on the whole country in making the country self-sufficient in food grain production, but also had never ending negative impact, the traces of which can still be seen in terms of agricultural chemicals affecting health of people of Punjab, as well as continuous environmental depletion. Several techniques and technologies have been invented to withdraw the further depletion of natural resources, two of which have been discussed in this study. Soil Nutrient Testing and Leaf Color Chart are the two technologies that are readily available and are not expensive, so that the farmers from even the small and marginal categories can utilize these. The study attempts to test the impact of Soil Nutrient Testing and Leaf Color Chart, when used in combinations, on the N fertilizer input and the yield of the wheat produce obtained. It can be evidently observed that these technologies are highly efficient and effective in resource management as well as increased outputs.

Keywords

Self-sufficient, Environmental Depletion, Soil Nutrient Testing, Leaf Color Chart, Efficient, Effective, Etc.

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Alisha Chauhan ¹, Sukhmani ¹

Affiliations
1 School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab, IN

Abstract

The idea of social responsibility of business - famously named 'Corporate Social Responsibility' (CSR) - is in no way, an ongoing marvel, yet numerous onlookers agree that the globalization has prodded its development and unmistakable quality. Regardless of the monstrous advantages observed by the corporate segment from liberalization and privatization processes, the change of the division from philanthropic mindsets to CSR has been lagging behind its great monetary development. This article discusses the concept of CSR, benefits of CSR to businesses and a few examples of CSR focused on uplifting rural population in Punjab state of India.

Keywords

Social Responsibility, Liberalization, Philanthropic, CSR, Etc.

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