Vol 52, No 9 (2022)

Table of Contents

Vol 52, No 9 (2022)

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Articles

Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19
Meha Joshi, Richa Dabas
DOI:10.17010/ijom/2022/v52/i9/171982 ,  Vol 52, No 9 (2022), Pagination: 8-25
ABSTRACT |  PDF     Abstract Views: 202  |  PDF Views: 0
Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink
Akshat Jain
DOI:10.17010/ijom/2022/v52/i9/171983 ,  Vol 52, No 9 (2022), Pagination: 26-42
ABSTRACT |  PDF     Abstract Views: 58  |  PDF Views: 0
Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas
Pooja Sehgal Tabeck, Anurupa B. Singh
DOI:10.17010/ijom/2022/v52/i9/171984 ,  Vol 52, No 9 (2022), Pagination: 43-58
ABSTRACT |  PDF     Abstract Views: 53  |  PDF Views: 0