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A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain


Affiliations
1 Assistant Professor (Corresponding Author), Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057, Maharashtra, India
2 Assistant Professor, Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057, Maharashtra, India
3 Research Scholar, Symbiosis Centre for Research & Innovation, Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057 Maharashtra, India
     

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Purpose : This study aimed to examine the literature on consumer behavior quasi-experiments in the sustainability domain and offer insights into how quasi-experiments are currently being used.

Design/Methodology/Approach : After looking through 544 documents using a separate keyword search, a systematic quantitative review was done, and 159 pertinent papers were found from the Web of Science and Scopus databases up to 2021. The utilization of quasi-experiments in industrialized Western nations was the study’s main focus, followed by Asian nations, especially China and India. Few research used theoretical frameworks, and the quasi-experimental techniques used are restricted to treatment and control groups and the pre-post test approach.

Findings : The majority of the research in this field, according to the study, has been conducted in developed Western nations, and the quasi-experimental techniques employed are restricted due to the employment of treatment and control groups and the pre-post-test procedure. The survey also discovered that a very small number of studies have used theoretical frameworks. Future research topics are suggested by the study, particularly the utilization of quasi-experiments with samples of women and LGBTI people.

Practical Implications : Given that no studies in the literature have used this sample, the study offers useful guidance for conducting quasi-experiments with female and LGBTI subjects. The review sheds light on how consumer behaviour quasi-experiments are now being used in the sustainability field.

Originality/Value : Given that it is the first review ever written on this subject, it is the first of its type. By offering insights into the current application of quasi-experiments in consumer behavior in the sustainability domain, the study adds to the body of literature and provides new avenues for investigation.


Keywords

Quasi-Experiments, Consumer Behavior, Sustainability, Environment, Systematic Literature Review.

Paper Submission Date : September 20, 2022 ; Paper sent back for Revision : April 21, 2023 ; Paper Acceptance Date : June 20, 2023 ; Paper Published Online : August 16, 2023

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  • A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain

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Authors

Yogesh Mahajan
Assistant Professor (Corresponding Author), Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057, Maharashtra, India
Natashaa Kaul
Assistant Professor, Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057, Maharashtra, India
Sanjay Sharma
Research Scholar, Symbiosis Centre for Research & Innovation, Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune - 411 057 Maharashtra, India

Abstract


Purpose : This study aimed to examine the literature on consumer behavior quasi-experiments in the sustainability domain and offer insights into how quasi-experiments are currently being used.

Design/Methodology/Approach : After looking through 544 documents using a separate keyword search, a systematic quantitative review was done, and 159 pertinent papers were found from the Web of Science and Scopus databases up to 2021. The utilization of quasi-experiments in industrialized Western nations was the study’s main focus, followed by Asian nations, especially China and India. Few research used theoretical frameworks, and the quasi-experimental techniques used are restricted to treatment and control groups and the pre-post test approach.

Findings : The majority of the research in this field, according to the study, has been conducted in developed Western nations, and the quasi-experimental techniques employed are restricted due to the employment of treatment and control groups and the pre-post-test procedure. The survey also discovered that a very small number of studies have used theoretical frameworks. Future research topics are suggested by the study, particularly the utilization of quasi-experiments with samples of women and LGBTI people.

Practical Implications : Given that no studies in the literature have used this sample, the study offers useful guidance for conducting quasi-experiments with female and LGBTI subjects. The review sheds light on how consumer behaviour quasi-experiments are now being used in the sustainability field.

Originality/Value : Given that it is the first review ever written on this subject, it is the first of its type. By offering insights into the current application of quasi-experiments in consumer behavior in the sustainability domain, the study adds to the body of literature and provides new avenues for investigation.


Keywords


Quasi-Experiments, Consumer Behavior, Sustainability, Environment, Systematic Literature Review.

Paper Submission Date : September 20, 2022 ; Paper sent back for Revision : April 21, 2023 ; Paper Acceptance Date : June 20, 2023 ; Paper Published Online : August 16, 2023


References





DOI: https://doi.org/10.17010/ijom%2F2023%2Fv53%2Fi8%2F172974